In this episode of How I’d Market It, I dive deep into a step-by-step marketing plan for launching a social skills summer camp—and then scaling it into a sustainable, full-time income for behavior analysts. I unpack everything from building awareness to creating a value ladder, sharing insights from behavioral science, marketing psychology, and my own experience as a fellow behavior analyst.

What You’ll Learn:

✅ Why most marketing efforts for ABA services fail—and how to fix them

✅ How to build trust with parents and position your camp as the best choice

✅ Proven strategies for getting on parents’ radars using podcasts, YouTube, and local workshops

✅ How to design a freebie that attracts leads—and a paid Social Skills Toolbox that primes them for your camp

✅ The exact email nurture sequence to turn leads into camp sign-ups

✅ How to structure your offer stack with urgency, scarcity, and social proof

✅ The value ladder that helps you scale from summer camp to a full-time income (including after-school programs and coaching)

✅ Realistic financial models showing how to get to $10k/month or more

✅ Retention strategies that create a loyal, referral-driven community

Key Takeaways:

👉 Parents make decisions emotionally—focus on benefits, trust, and identity, not just credentials.

👉 Start with free value, then guide them through small steps of commitment.

👉 Use behavioral triggers like ownership effect, commitment bias, and social proof to build trust and momentum.

👉 A value ladder helps you grow revenue while deepening trust with your clients.

👉 Even conservative estimates can lead to a $10k/month full-time income doing what you love.

💡 Want to map this out for your own camp or business? Book a Free Quick Wins Strategy Call at www.marketbehaviourally.com/optin. I’ll help you unpack your idea, identify the biggest quick wins, and build a real-world, actionable plan to get started.

Connect:

📩 Subscribe and rate the podcast if you found this helpful!

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🌐 Visit www.marketbehaviourally.com for more resources.

In this episode, Matthew flips the script on one of the hardest things to market — life insurance. But not through fear, jargon, or policy comparisons. Instead, we reframe life insurance as “Future-Proof Love”: an identity-driven, emotionally resonant act of parenting.

This episode unpacks how to market life insurance to young families using behavioural science, emotional storytelling, and a full-funnel strategy — from awareness to advocacy.

You’ll hear how to:

✅ Reframe life insurance as a love letter from the future

✅ Use real parent stories to drive viral empathy-based content

✅ Design lead magnets like the “Parent Protector Pack”

✅ Create a nurture sequence rooted in trust, not tactics

✅ Turn retention into reflection and referrals

Whether you're a solopreneur, financial planner, or life insurance agent — this episode will change how you position “the hardest sale” in the most human way.

Want This Strategy in Your Business?

Book a free Quick Wins Call to map this to your unique audience.

🔗 Visit marketbehaviourally.com/optin to book a time

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If this episode made you think differently — drop a 5-star rating and share it with another small business owner that may benefit from it as well.

In this episode of How I’d Market It, host Matthew Wellington breaks down a full behavioral marketing campaign for a fictional SaaS product called Focusly — an AI-powered tool that helps remote teams reclaim their time, energy, and focus without micromanagement or burnout.

You’ll learn how to craft an entire funnel designed for how people actually make decisions: emotionally, irrationally, and based on identity cues. From awareness-building content to experiential lead magnets, habit-driven onboarding, and referral loops — this is your blueprint for marketing a productivity product that sells itself.

🧠 Inside This Episode:

• Why Focusly is more than a tool — it's an identity shift
• The 3-part visibility strategy that hooks distracted teams
• A lead magnet reimagined as a 7-Day Focus Sprint (free trial meets behavior design)
• How to nurture with neuroscience and storytelling
• What makes people stay (hint: gamified success + identity reinforcement)
• How to turn users into evangelists using community and reward loops

Whether you're building a SaaS, launching a new product, or just want to market smarter using behavioral psychology — this one's for you.

💡 Free Offer: Get a 30-Minute Quick Wins Session

Want personalized insight into your own marketing funnel? Book a free 30-minute Quick Wins Session with Matthew Wellington and walk away with 2–3 behavioral upgrades you can apply immediately.

👉 Book here: https://www.marketbehaviourally.com/optin