検索キーワード： 著者 "Matthew Wellington" すべてのカテゴリー

Why do some marketing campaigns go viral, change behaviour, and drive real results—while others fall flat? Why It Works is the podcast that answers that question. Hosted by Matthew Wellington, and brought to you by Market Behaviorally, this show breaks down iconic marketing campaigns through the lens of behavioural science, behavioural economics, and behaviour analysis. Each episode explores: ✅ What the campaign did ✅ Why it resonated with people ✅ The behavioural principles driving its success ✅ How you can apply the same strategies to grow your business Whether you’re a marketer,...

Welcome to How I’d Market It, the podcast where behavioural science meets creative strategy. Hosted by Matthew Wellington at Market Behaviourally, each episode takes a random product or service—from the everyday to the downright obscure—and breaks down exactly how we’d market it. Using psychology-backed tactics, real-world insights, and a dash of imagination, we build campaigns from scratch to show how behavioural thinking can power brilliant marketing. Whether you're a brand builder, creative thinker, or just love a good “what if,” this show’s for you.

This is our second campaign we'll be playing too! It's more rougher around the edges but we still have tons of fun! Hosted on Acast. See acast.com/privacy for more information.