In this episode of How I’d Market It, I dive deep into a step-by-step marketing plan for launching a social skills summer camp—and then scaling it into a sustainable, full-time income for behavior analysts. I unpack everything from building awareness to creating a value ladder, sharing insights from behavioral science, marketing psychology, and my own experience as a fellow behavior analyst.

What You’ll Learn:

✅ Why most marketing efforts for ABA services fail—and how to fix them

✅ How to build trust with parents and position your camp as the best choice

✅ Proven strategies for getting on parents’ radars using podcasts, YouTube, and local workshops

✅ How to design a freebie that attracts leads—and a paid Social Skills Toolbox that primes them for your camp

✅ The exact email nurture sequence to turn leads into camp sign-ups

✅ How to structure your offer stack with urgency, scarcity, and social proof

✅ The value ladder that helps you scale from summer camp to a full-time income (including after-school programs and coaching)

✅ Realistic financial models showing how to get to $10k/month or more

✅ Retention strategies that create a loyal, referral-driven community

Key Takeaways:

👉 Parents make decisions emotionally—focus on benefits, trust, and identity, not just credentials.

👉 Start with free value, then guide them through small steps of commitment.

👉 Use behavioral triggers like ownership effect, commitment bias, and social proof to build trust and momentum.

👉 A value ladder helps you grow revenue while deepening trust with your clients.

👉 Even conservative estimates can lead to a $10k/month full-time income doing what you love.

💡 Want to map this out for your own camp or business? Book a Free Quick Wins Strategy Call at www.marketbehaviourally.com/optin. I’ll help you unpack your idea, identify the biggest quick wins, and build a real-world, actionable plan to get started.

Connect:

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🌐 Visit www.marketbehaviourally.com for more resources.