Selling Love, Not Policies: How I'd Market Life Insurance to Young Families
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Selling Love, Not Policies: How I'd Market Life Insurance to Young Families
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In this episode, Matthew flips the script on one of the hardest things to market — life insurance. But not through fear, jargon, or policy comparisons. Instead, we reframe life insurance as “Future-Proof Love”: an identity-driven, emotionally resonant act of parenting.
This episode unpacks how to market life insurance to young families using behavioural science, emotional storytelling, and a full-funnel strategy — from awareness to advocacy.
You’ll hear how to:
✅ Reframe life insurance as a love letter from the future
✅ Use real parent stories to drive viral empathy-based content
✅ Design lead magnets like the “Parent Protector Pack”
✅ Create a nurture sequence rooted in trust, not tactics
✅ Turn retention into reflection and referrals
Whether you're a solopreneur, financial planner, or life insurance agent — this episode will change how you position “the hardest sale” in the most human way.
Want This Strategy in Your Business?
Book a free Quick Wins Call to map this to your unique audience.
🔗 Visit marketbehaviourally.com/optin to book a time
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