In this episode of How I’d Market It, I dive deep into a step-by-step marketing plan for launching a social skills summer camp—and then scaling it into a sustainable, full-time income for behavior analysts. I unpack everything from building awareness to creating a value ladder, sharing insights from behavioral science, marketing psychology, and my own experience as a fellow behavior analyst.

What You’ll Learn:

✅ Why most marketing efforts for ABA services fail—and how to fix them

✅ How to build trust with parents and position your camp as the best choice

✅ Proven strategies for getting on parents’ radars using podcasts, YouTube, and local workshops

✅ How to design a freebie that attracts leads—and a paid Social Skills Toolbox that primes them for your camp

✅ The exact email nurture sequence to turn leads into camp sign-ups

✅ How to structure your offer stack with urgency, scarcity, and social proof

✅ The value ladder that helps you scale from summer camp to a full-time income (including after-school programs and coaching)

✅ Realistic financial models showing how to get to $10k/month or more

✅ Retention strategies that create a loyal, referral-driven community

Key Takeaways:

👉 Parents make decisions emotionally—focus on benefits, trust, and identity, not just credentials.

👉 Start with free value, then guide them through small steps of commitment.

👉 Use behavioral triggers like ownership effect, commitment bias, and social proof to build trust and momentum.

👉 A value ladder helps you grow revenue while deepening trust with your clients.

👉 Even conservative estimates can lead to a $10k/month full-time income doing what you love.

💡 Want to map this out for your own camp or business? Book a Free Quick Wins Strategy Call at www.marketbehaviourally.com/optin. I’ll help you unpack your idea, identify the biggest quick wins, and build a real-world, actionable plan to get started.

Connect:

📩 Subscribe and rate the podcast if you found this helpful!

🎧 Follow on Spotify, Apple Podcasts, or wherever you listen.

🌐 Visit www.marketbehaviourally.com for more resources.

In this episode, Matthew flips the script on one of the hardest things to market — life insurance. But not through fear, jargon, or policy comparisons. Instead, we reframe life insurance as “Future-Proof Love”: an identity-driven, emotionally resonant act of parenting.

This episode unpacks how to market life insurance to young families using behavioural science, emotional storytelling, and a full-funnel strategy — from awareness to advocacy.

You’ll hear how to:

✅ Reframe life insurance as a love letter from the future

✅ Use real parent stories to drive viral empathy-based content

✅ Design lead magnets like the “Parent Protector Pack”

✅ Create a nurture sequence rooted in trust, not tactics

✅ Turn retention into reflection and referrals

Whether you're a solopreneur, financial planner, or life insurance agent — this episode will change how you position “the hardest sale” in the most human way.

Want This Strategy in Your Business?

Book a free Quick Wins Call to map this to your unique audience.

🔗 Visit marketbehaviourally.com/optin to book a time

Rate + Review

If this episode made you think differently — drop a 5-star rating and share it with another small business owner that may benefit from it as well.

In this episode of How I’d Market It, host Matthew Wellington breaks down a full behavioral marketing campaign for a fictional SaaS product called Focusly — an AI-powered tool that helps remote teams reclaim their time, energy, and focus without micromanagement or burnout.

You’ll learn how to craft an entire funnel designed for how people actually make decisions: emotionally, irrationally, and based on identity cues. From awareness-building content to experiential lead magnets, habit-driven onboarding, and referral loops — this is your blueprint for marketing a productivity product that sells itself.

🧠 Inside This Episode:

• Why Focusly is more than a tool — it's an identity shift
• The 3-part visibility strategy that hooks distracted teams
• A lead magnet reimagined as a 7-Day Focus Sprint (free trial meets behavior design)
• How to nurture with neuroscience and storytelling
• What makes people stay (hint: gamified success + identity reinforcement)
• How to turn users into evangelists using community and reward loops

Whether you're building a SaaS, launching a new product, or just want to market smarter using behavioral psychology — this one's for you.

💡 Free Offer: Get a 30-Minute Quick Wins Session

Want personalized insight into your own marketing funnel? Book a free 30-minute Quick Wins Session with Matthew Wellington and walk away with 2–3 behavioral upgrades you can apply immediately.

👉 Book here: https://www.marketbehaviourally.com/optin

In this episode of How I’d Market It, we dive into the world of solo dog trainers — and map out a full behavioural marketing strategy that turns barking chaos into business clarity.

If you’re a dog trainer who’s tired of being the best-kept secret in your community, this one’s for you.

I break down how to:

• Build a high-converting 5-day challenge that earns trust and quick wins
• Use podcast guesting to attract high-quality leads without paid ads
• Nurture subscribers into clients using email storytelling
• Structure a value ladder that grows your income and client loyalty
• Turn happy clients into raving advocates through referrals and community

It’s not about selling more sessions. It’s about guiding overwhelmed pet parents to calm, confident leadership — and making your brand the obvious choice.

📞 To claim your free quick wins discovery call, click the link below:

https://www.marketbehaviourally.com/optin

Let’s make your business as calm and consistent as the dogs you train.

🚀 How I’d Market a Life Coach for Overwhelmed Executives | Market Behaviourally

In this episode of How I'd Market It, we're diving into a complete marketing strategy for life coaches who serve busy, overwhelmed professionals and high-achieving executives.

If you're a life coach struggling to stand out in a saturated market, or you're looking to attract premium clients without sounding salesy, this is for you.

We’ll walk through every stage of a behavioural science-backed marketing funnel — from building awareness, creating an irresistible challenge, to converting followers into loyal, high-ticket clients. ✅

What you'll learn:

✔️ Why generic messaging fails with executives (and what to say instead)

✔️ How to design a powerful 5-day challenge that builds trust fast

✔️ The exact nurture sequence to turn subscribers into buyers

✔️ Offer stacking strategies for higher conversions

✔️ How to build long-term retention and create client advocates

✔️ The counterintuitive truth about selling transformation

🔥 Whether you’re just starting out or ready to scale, this episode is packed with actionable insights you can implement today.

🎯 Book your discovery call:

https://www.marketbehaviourally.com/discovery

👍 Like this video if you found it helpful

💬 Drop your questions or insights in the comments

🔔 Subscribe for more behavioural marketing breakdowns

👥 Share this with a coach or service provider who needs it!

#LifeCoachMarketing #ExecutiveCoaching #MarketingStrategy #BehaviouralMarketing #HowIdMarketIt #MarketBehaviourally

From Hobby to Thriving Handmade Business | How I’d Market It

Welcome to How I’d Market It, brought to you by Market Behaviourally — the show where we break down powerful, actionable marketing strategies for real-world products and services.

In this episode, we’re diving deep into the world of handmade creators. If you’re a maker of candles, soaps, jewelry, or any other crafted products, and you're wondering how to turn your passion into a profitable business, this one’s for you.

I’m walking you through a full end-to-end marketing strategy to take you from hobbyist to household name. We’re covering:

✅ Building curiosity with story-driven content

✅ Growing your audience with community challenges

✅ Converting followers into loyal customers

✅ Scaling with irresistible offers and bundles

✅ Creating superfans through VIP programs and community love

By the end of this episode, you’ll have a clear roadmap to attract customers, build emotional connections, and grow your handmade business sustainably.

🚀 Book a free discovery call to see how we can craft a custom strategy for your business:

https://www.marketbehaviourally.com/optin

👇 Don’t forget to like, comment, subscribe, and share this video with a fellow maker!

#MarketingStrategy #HandmadeBusiness #HowIdMarketIt #MarketBehaviourally #SmallBusinessTips #Ecommerce #CraftBusiness #MarketingForMakers #CommunityBuilding

Welcome to How I’d Market It, the podcast where behavioural science meets creative strategy. Hosted by Matthew Wellington at Market Behaviorally, each episode takes a random product or service—from the everyday to the downright obscure—and breaks down exactly how we’d market it. Using psychology-backed tactics, real-world insights, and a dash of imagination, we build campaigns from scratch to show how behavioural thinking can power brilliant marketing. Whether you're a brand builder, creative thinker, or just love a good “what if,” this show’s for you.