Georgina Wilkins is Head of IP Strategy at Hitachi Energy. Over a number of years she has been involved in due diligence around IP before investing in or acquiring a tech business.

Georgina tells us how to build your IP portfolio and present it in due diligence to maximise your valuation.

• Do you understand what your investor/acquirer wants?
• Do you know what IP you have?
• Do you know its value?
• Does you IP align with the value in your business?
• What if you’ve done nothing with your IP?
• Is IP respected in your business in contracts with suppliers, customers, collaborators and employees?
• Do you manage unregistered IP?
• Have you understood and managed IP risks, in particular freedom to operate? This is probably a bigger risk for the acquirer than it is to you.

The views Georgina expresses in the show are her own and do not necessarily reflect those of her employer, Hitachi Energy.

Kelvin King is an IP valuation expert of some experience. He has been valuing intangible assets for around 40 years and is one of the foremost experts in the world.

In this episode of Where's the Exit, I ask Kelvin about

• What is IP valuation?
• Why should SMEs be bothered with it?
• How do we go about valuing IP?
• Does the valuation depend on who it’s for?

If you want to talk more about any of the points raised in the podcast then you can contact me via LinkedIn and I'll put you in touch with Kelvin, or you can contact him directly through LinkedIn or the website for his business, Valuation Consulting.

The list of intangible assets mentioned by Kelvin and identified by the US Financial Standards Accounting Board is copied below

Marketing-related:

Trademarks

Trade names

Service marks

Trade dress

Newspaper mastheads

Internet domain names

Artistic-related:

Plays

Operas

Ballets

Books

Articles

Other literary works

Musical works

Pictures

Photographs

Video

Audiovisual material

Contract-based:

Licensing agreements

Advertising or service contracts

Lease agreements

Construction permits

Operating and broadcast rights

Employment contracts

Technology-based:

Patented technology

Computer software

Unpatented technology

Databases

Trade secrets

Secret formulae

Customer-related:

Customer lists

Customer contracts

Customer relationships

Customer agreements

Diversity, Equity & Inclusion (DEI) is one of the biggest challenges currently facing the legal sector in Europe and the USA. Many partnerships are dominated by white males, are not reflective of the diversity that we see in the world around us and they can also create cultures where it's harder for non-dominant groups to get ahead. The legal sector has struggled with this more than most and has been sluggish to see real change. IP firms are no exception.

In this episode of Where's the Exit, I speak to Meredith Struby, Managing Partner of Meunier, Carlin & Curfman LLC, an Intellectual Property firm in Atlanta, Georgia. Meredith has been working with her team to create a new type of law firm where everyone can feel free to speak out and feel psychologically safe at work.

• What is DEI?
• What are the benefits to firms of working on this?
• Why should clients care that the firms they're using are more diverse, equitable and inclusive?
• Why it's important to talk about this even if it's hard and scary?
• How can law firms start to get better at DEI?
• Whose responsibility is DEI?
• What have Meredith and her team been doing to implement this at their firm and what benefits have they seen?

You can hear more from Meredith and reach out to her on LinkedIn or through her firm.
Otherwise feel free to contact me and I'll connect you.

Donal, one of the world's foremost experts on trade secrets, takes us through practical tips on how tech companies can unearth and manage their trade secrets effectively to generate value for their businesses.

Donal takes us through

• What are trade secrets?
  • Business information that is secret, has commercial value and that you've made reasonable efforts to keep secret
• Where will you find them in your business?
• Why should tech leaders bother with trade secrets?
• What's the risk if you don't manage them?
• Managing trade secrets is a journey and a change project
• But there are key steps to take
  • Give basic trade secrets education to your staff, starting with the leadership
  • Generate a trade secret policy setting out how you want to handle them
  • Have a process to identify, assess the value of and protect your trade secrets
  • Document and catalogue your trade secrets
  • Make sure its someone's responsibility within your business

A great episode that really helps businesses understand the path to getting their trade secrets under control and generating maximum value from them.

If you want to chat about any of these issues more then contact me on LinkedIn, or you can reach Donal on LinkedIn. You can also check out Donal's business Chawton IP Solutions http://www.chawtoninnovationservices.co.uk/

Alan has worked as in-house Intellectual Property and Patent Counsel for a number of different businesses, both large multinationals and UK start-ups. He is currently in-house IP Counsel with a large UK e-commerce business. He's also worked in different firms of Patent Attorneys both large and small. That breadth of experience gives a unique perspective on the role of IP Counsel and external IP providers and what it makes sense to do with your IP as a tech start-up.

Topics discussed include

• The difference between having someone in-house compared to having an external advisor
• How to get an in-house experience from your external advisors
• What are the things that tech start-ups should do really early on with their IP?
• What actually is an IP strategy? What does that term really mean?
• How often should you update your IP strategy?
• When getting support for that, choose an attorney who enjoys understanding business and business strategy
• What should tech start-ups do around IP risk?
• How to streamline freedom to operate work to make sure you’re not infringing someone else’s IP

You can reach Alan through his LinkedIn profile https://www.linkedin.com/in/alan-chapman-57615630/

If you'd like to chat about getting in-house IP support for your business then get in touch with me sblake@matter-ip.com

I can also put you in touch with Alan if you'd like to chat with him more.

If you're an IP rich business and looking to secure investment then this episode is loaded with value for you. Sandy is an investor with a lot of experience and was also the other side of the deal when she founded and scaled her own IP rich business from a university spin-out - a business that is still going strong today.

Among other things, we cover:

• How to access Mercia, whether through their website applications process or getting live feedback over the phone through the hugely popular 'Meet the Funder' program
• What VCs are looking for in terms of IP
• How important IP is in different sectors
• How important are intangible assets in software businesses?
• How clued up are investors when it comes to IP?
• Should you do some freedom to operate work in preparation for investment?
• The importance of making sure your patents actually cover your products
• The relationship between universities, founders and VCs and how it can go wrong
• How getting your IP in good shape has a big impact on your credibility with VCs

A must listen if you're looking to gain investment.

Sandy can be reached through LinkedIn and you can access Mercia through their website.

If you'd like support on getting your IP ready for investment then get in touch with me by email.

In this episode I discuss the landscape of UK government funded advice and support for tech SMEs with Jane Galsworthy. It's a complicated world but Jane has been around it for a long time and understands it better than anyone. She has designed support programs for business and helped shape national policy - always providing insightful comment on LinkedIn.

We talk about what good should look like for government support and identify 3 key areas

• Good business and strategic planning
• Help with innovating and bringing ideas to market
• Access to finance

We talk through each of these and set out how businesses can access the support as startups and scale-ups.

If you have any questions or would like to get in touch with Jane then her Linkedin profile is below, along with the URL for Oxford Innovation Advice.

https://oxfordinnovationadvice.co.uk/
https://www.linkedin.com/in/janegalsworthy/

Matt Sammon has a heap of experience advising all sorts of clients about effective protection and enforcement of their trademarks. In this episode of "Where's the exit?" Matt takes us through everything that a tech business needs to consider from before launch, right up to a more mature trademark strategy that prepares your business for exit. What does it make sense to do and what can you safely leave till later.

Main points

• Trademarks are as much about making sure you can use your brands as it is about stopping others
• Get advice early, while you're naming your business to make sure that the name is free to use
• Register your company name at least and then discuss what you need for the next few years - it's probably not a lot
• You might well be able to delay filing in other countries
• As you grow, stay in touch with your trademark attorney to make sure you still have the right approach as the business changes
• Watch what others are filing in other countries

You can learn more about Matt on his LinkedIn profile and the webiste of his business, Sonder & Clay - both links below

https://www.linkedin.com/in/mattsammon/?originalSubdomain=uk
https://www.sonderandclay.com/