• How to use trademarks as an SME tech business with Matt Sammon

  • 2022/10/31
  • 再生時間: 49 分
  • ポッドキャスト

How to use trademarks as an SME tech business with Matt Sammon

  • サマリー

  • Matt Sammon has a heap of experience advising all sorts of clients about effective protection and enforcement of their trademarks. In this episode of "Where's the exit?" Matt takes us through everything that a tech business needs to consider from before launch, right up to a more mature trademark strategy that prepares your business for exit. What does it make sense to do and what can you safely leave till later.

    Main points

    • Trademarks are as much about making sure you can use your brands as it is about stopping others
    • Get advice early, while you're naming your business to make sure that the name is free to use
    • Register your company name at least and then discuss what you need for the next few years - it's probably not a lot
    • You might well be able to delay filing in other countries
    • As you grow, stay in touch with your trademark attorney to make sure you still have the right approach as the business changes
    • Watch what others are filing in other countries

    You can learn more about Matt on his LinkedIn profile and the webiste of his business, Sonder & Clay - both links below

    https://www.linkedin.com/in/mattsammon/?originalSubdomain=uk
    https://www.sonderandclay.com/

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あらすじ・解説

Matt Sammon has a heap of experience advising all sorts of clients about effective protection and enforcement of their trademarks. In this episode of "Where's the exit?" Matt takes us through everything that a tech business needs to consider from before launch, right up to a more mature trademark strategy that prepares your business for exit. What does it make sense to do and what can you safely leave till later.

Main points

  • Trademarks are as much about making sure you can use your brands as it is about stopping others
  • Get advice early, while you're naming your business to make sure that the name is free to use
  • Register your company name at least and then discuss what you need for the next few years - it's probably not a lot
  • You might well be able to delay filing in other countries
  • As you grow, stay in touch with your trademark attorney to make sure you still have the right approach as the business changes
  • Watch what others are filing in other countries

You can learn more about Matt on his LinkedIn profile and the webiste of his business, Sonder & Clay - both links below

https://www.linkedin.com/in/mattsammon/?originalSubdomain=uk
https://www.sonderandclay.com/

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