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サマリー
あらすじ・解説
Kelvin King is an IP valuation expert of some experience. He has been valuing intangible assets for around 40 years and is one of the foremost experts in the world.
In this episode of Where's the Exit, I ask Kelvin about
- What is IP valuation?
- Why should SMEs be bothered with it?
- How do we go about valuing IP?
- Does the valuation depend on who it’s for?
If you want to talk more about any of the points raised in the podcast then you can contact me via LinkedIn and I'll put you in touch with Kelvin, or you can contact him directly through LinkedIn or the website for his business, Valuation Consulting.
The list of intangible assets mentioned by Kelvin and identified by the US Financial Standards Accounting Board is copied below
Marketing-related:
Trademarks
Trade names
Service marks
Trade dress
Newspaper mastheads
Internet domain names
Artistic-related:
Plays
Operas
Ballets
Books
Articles
Other literary works
Musical works
Pictures
Photographs
Video
Audiovisual material
Contract-based:
Licensing agreements
Advertising or service contracts
Lease agreements
Construction permits
Operating and broadcast rights
Employment contracts
Technology-based:
Patented technology
Computer software
Unpatented technology
Databases
Trade secrets
Secret formulae
Customer-related:
Customer lists
Customer contracts
Customer relationships
Customer agreements