If you're an IP rich business and looking to secure investment then this episode is loaded with value for you. Sandy is an investor with a lot of experience and was also the other side of the deal when she founded and scaled her own IP rich business from a university spin-out - a business that is still going strong today.

Among other things, we cover:

• How to access Mercia, whether through their website applications process or getting live feedback over the phone through the hugely popular 'Meet the Funder' program
• What VCs are looking for in terms of IP
• How important IP is in different sectors
• How important are intangible assets in software businesses?
• How clued up are investors when it comes to IP?
• Should you do some freedom to operate work in preparation for investment?
• The importance of making sure your patents actually cover your products
• The relationship between universities, founders and VCs and how it can go wrong
• How getting your IP in good shape has a big impact on your credibility with VCs

A must listen if you're looking to gain investment.

Sandy can be reached through LinkedIn and you can access Mercia through their website.

If you'd like support on getting your IP ready for investment then get in touch with me by email.