Does the brand archetype you build with always have to match your personal core archetype? The short answer: no.

In this episode, we’re exploring the nuances of brand strategy and why the archetype you lead with might not be the one you choose to embody in your brand. Whether you’ve taken the BG5 + Brand Archetypes Quiz or you’re just starting to explore archetype-driven branding, this conversation is packed with insights to help you align your business strategy with your vision.

We cover:

• Why your brand archetype might not be what you expect—and how to tell the difference between your natural strengths and strategic choices.

• The top 3 reasons you might choose a brand archetype that’s different from your core archetype.

• How intentionality in branding can transform your business and help you scale with clarity and impact.

Plus, I share details about the upcoming Turning Archetypes Into Income Workshop and how you can dive deeper into your brand strategy through my Brand VIP Days!

Ready to refine your message and build your movement? This episode is for you.

Learn more about Turning Archetypes Into Income Workshop: https://www.ashleybrianaeve.com/archetypes-workshop

**There is no personalized support with this offer.

For personalized brand building check out: https://www.ashleybrianaeve.com/brand-vip-days

Are you an Explorer or a Rebel (Outlaw), in Branding Archetypes?

In this episode, we break down these two bold archetypes, contrasting their leadership styles, strengths, and challenges.

While on the surface they may seem very similar these two powerful brand archetypes have a very different brand position and approach to dominating their niche in 2025, and beyond!

Learn how archetypes frame how you position your strengths and navigate the world—I also use the 23-43 ‘Genius to Freak’ channel in Human Design (BG5) to demonstrate how it looks different for Explorers vs. Rebels.

Tune in for pop culture examples, actionable insights, and a whole lot of archetype inspiration.

If you haven't yet take the worlds first of it's kind BG5 + Brand Archetypes Quiz!

Fair warning: It's long for accuracy and it is heavy in the pop culture references (can't remove the pop culture from me!). You can find the Brand Archetype Quiz here:QUIZ

( 🎉 Receive a $100 off discount code for BRAND (by design) 101 my signature course!! Find it on the landing page after taking the quiz!

The next step? Join me in the Turning Archetypes Into Income Workshop Jan 3rd to kick off 2025 with a strong brand that attracts the RIGHT attention (for you!): WORKSHOP (use code "WORKSHOP" for $10 off until Dec 22!)

Are you leveraging the Channel of Judgment in your BG5/ Human Design to elevate your brand?

In this video, I break down the powerful interplay between the Channel of Judgment and brand archetypes, offering actionable insights into how this channel influences your storytelling, leadership style, and decision-making.

Discover how different brand archetypes—from the bold Outlaw to the relatable Everywoman/ Everyman—express the Channel of Judgment uniquely, and why understanding this dynamic is crucial for aligning your brand and message with your natural energy.

I’ll share:

• The nuances of the Channel of Judgment through various archetypes.

• How to properly position your brand using BG5/ Human Design.

• Real-world examples of how this channel shapes your ability to refine, critique, and build a brand that resonates deeply with your audience.

Whether you’re a business owner, content creator, or entrepreneur, this video will help you harness your Human Design to position your brand powerfully and authentically.

Ready to turn your archetype into a movement?

Watch now and learn how to align your unique blueprint with your brand strategy!

Key Topics Covered:

1. What is the Channel of Judgment in Human Design?

2. How the Channel of Judgment interacts with different brand archetypes.

3. The power of archetypal branding for business growth.

4. How to align your Human Design channels with your brand strategy.

Subscribe for more: I release weekly insights on archetypal branding, Human Design (BG5), and how to create movements, not just brands.

Learn your brand archetype here: QUIZ

BRAND VIP Days: HERE

Brand to Movement Accelerator (done for you): HERE

Are you struggling to connect with your ideal clients?

In this video, I’ll show you how BG5 (a business-focused lens of Human Design) reveals who you’re designed to serve—and how your core brand archetype changes the way they resonate with you.

Discover why clarity is everything when it comes to branding and why DIY strategies fail to capture the unique nuance your brand needs to stand out.

We’ll dive deep into how the second line profile (The Natural) connects differently with Outlaw and Everywoman/ Everyman brand archetypes—and why expert guidance is key to building a movement that sells.

Ready to stop duct-taping your brand together?

FIRST! Take my BG5 + Brand Archetypes Quiz here (first of it's kind! 🎉): HERE ($100 off coupon code for BRAND (by design) 101 on the landing page!)

Explore ways to work together:

BRAND VIP Days: HERE

Brand to Movement Accelerator Done for You: HERE

Ready to build a brand that stands out in a sea of sameness, in 2025 (and beyond)?

In this video, we’re diving into the transformative power of archetypes and meaning to create a brand that not only attracts the right audience but scales effortlessly.

Here’s what we’ll cover:

• What makes brands stand out and why yours might be blending in.

• How to use brand archetypes to uncover your unique positioning.

• Real-world examples of brands that nailed their archetype—and those that failed to evolve.

• Actionable tips to align your personal brand with your vision and values.

Take the BG5 + Brand Archetypes Quiz (link in bio) to uncover your brand’s unique edge and start building your movement today: QUIZ

BRAND VIP Days: Click Here

Done for You Brand to Movement Accelerator: Click Here

Are you making business decisions based on fleeting feelings or your long-term goals? In this episode, I’m calling out a tough truth: too many entrepreneurs are letting frustration, bitterness, disappointment, and anger dictate their moves.

Business isn’t personal—it’s strategic.

And if you’re stuck in a cycle of reacting emotionally instead of planning intentionally, it’s time to realign.

We’ll dive into:

• How to prioritize the plan over your feelings to see real, scalable results.

• The danger of making decisions from your current level of identity—and why rewiring who you are is key to creating a new reality.

• What it really means to step into the next-level version of yourself and make decisions that reflect your future success, not your current frustrations.

If you want the results you admire in others, it’s time to stop sacrificing your vision for momentary emotions. This episode will challenge you to lead with strategy, act with authority, and become the version of you who builds movements, not just businesses.

👉 Ready to stop spinning your wheels and start scaling with clarity and confidence?

Check out the links in the show notes for my Brand VIP Day or the Brand & Movement Accelerator.

BRAND VIP CLICK HERE

Brand to Movement Accelerator (done for you) CLICK HERE

Let’s take your brand to the next level.

Discover how Taylor Swift has mastered the art of branding by leveraging the “Everyday Woman” archetype to create a movement that resonates worldwide.

In this episode of Movements & Mythos, we’ll break down Taylor Swift’s branding secrets and explore how her relatable storytelling transforms fans into a fiercely loyal community.

Learn how emotional connection and the power of shared experiences can elevate your brand from ordinary to iconic.

We’ll also reveal actionable insights on movement-building strategies and branding lessons that entrepreneurs, creators, and disruptors can apply to their own businesses.

Whether you’re looking to craft a personal brand as impactful as Taylor’s or want to turn your message into a movement, this episode has you covered. Perfect for fans of Taylor Swift, branding enthusiasts, and leaders aiming to build loyalty and create a lasting legacy.

I FORGOT TO MENTION: For the Easter Egg please comment in the comments of the video what it is, if you guessed it! I will touch base with everyone to get your information for the VIP access to the upcoming series!

Key Themes:

• Taylor Swift’s marketing strategy and branding secrets

• Leveraging the “Everyday Woman” archetype to connect with your audience

• Building emotional connections through storytelling in branding

• Turning fans into loyal communities

• Actionable branding lessons for entrepreneurs and creators

• How to create a movement with relatable branding

Brand to Movement Accelerator (Done for You Offer): https://www.ashleybrianaeve.com/the-brand-to-movement-accelerator

YouTube: https://www.youtube.com/watch?v=x-jlcuGfcHE&t=1s

Instagram for daily content: https://www.instagram.com/ashleybrianaeve/

ADHD entrepreneurs often feel stuck in a cycle of juggling too many ideas, chasing shiny objects, and burning out before seeing results. But what if the problem isn’t your ADHD—or even your focus?

In this episode, we’re diving into why traditional business strategies fail ADHD brains and how BG5 (a business application of Human Design) offers a game-changing solution. You’ll learn how ADHD impulsivity and distraction often mask deeper fears, why strengths-based alignment is critical, and how to create ADHD-friendly workflows that actually work for you.

Plus, I’ll share real-life examples and actionable strategies to help you break free from overwhelm, focus on one aligned goal, and build a business that thrives—on your terms.

If you’ve ever thought, “I can’t focus on one goal,” this episode is for you. ADHD isn’t a limitation—it’s a signal. Let’s redesign your business to match how you’re wired.

Tune in and start turning your ADHD into your greatest entrepreneurial advantage!

To be the first to know about my new business DONE FOR YOU offers please make sure you are on the email list! Space is limited! 🚀

For coaching in ADHD + HD please CLICK HERE

Check out the ADHD + HD Foundations Workshop HERE

REWIRED (by design) I ADHD + HD Podcast CLICK HERE