Does the brand archetype you build with always have to match your personal core archetype? The short answer: no.

In this episode, we’re exploring the nuances of brand strategy and why the archetype you lead with might not be the one you choose to embody in your brand. Whether you’ve taken the BG5 + Brand Archetypes Quiz or you’re just starting to explore archetype-driven branding, this conversation is packed with insights to help you align your business strategy with your vision.

We cover:

• Why your brand archetype might not be what you expect—and how to tell the difference between your natural strengths and strategic choices.

• The top 3 reasons you might choose a brand archetype that’s different from your core archetype.

• How intentionality in branding can transform your business and help you scale with clarity and impact.

Plus, I share details about the upcoming Turning Archetypes Into Income Workshop and how you can dive deeper into your brand strategy through my Brand VIP Days!

Ready to refine your message and build your movement? This episode is for you.

Learn more about Turning Archetypes Into Income Workshop: https://www.ashleybrianaeve.com/archetypes-workshop

**There is no personalized support with this offer.

For personalized brand building check out: https://www.ashleybrianaeve.com/brand-vip-days

Are you an Explorer or a Rebel (Outlaw), in Branding Archetypes?

In this episode, we break down these two bold archetypes, contrasting their leadership styles, strengths, and challenges.

While on the surface they may seem very similar these two powerful brand archetypes have a very different brand position and approach to dominating their niche in 2025, and beyond!

Learn how archetypes frame how you position your strengths and navigate the world—I also use the 23-43 ‘Genius to Freak’ channel in Human Design (BG5) to demonstrate how it looks different for Explorers vs. Rebels.

Tune in for pop culture examples, actionable insights, and a whole lot of archetype inspiration.

If you haven't yet take the worlds first of it's kind BG5 + Brand Archetypes Quiz!

Fair warning: It's long for accuracy and it is heavy in the pop culture references (can't remove the pop culture from me!). You can find the Brand Archetype Quiz here:QUIZ

( 🎉 Receive a $100 off discount code for BRAND (by design) 101 my signature course!! Find it on the landing page after taking the quiz!

The next step? Join me in the Turning Archetypes Into Income Workshop Jan 3rd to kick off 2025 with a strong brand that attracts the RIGHT attention (for you!): WORKSHOP (use code "WORKSHOP" for $10 off until Dec 22!)

Are you leveraging the Channel of Judgment in your BG5/ Human Design to elevate your brand?

In this video, I break down the powerful interplay between the Channel of Judgment and brand archetypes, offering actionable insights into how this channel influences your storytelling, leadership style, and decision-making.

Discover how different brand archetypes—from the bold Outlaw to the relatable Everywoman/ Everyman—express the Channel of Judgment uniquely, and why understanding this dynamic is crucial for aligning your brand and message with your natural energy.

I’ll share:

• The nuances of the Channel of Judgment through various archetypes.

• How to properly position your brand using BG5/ Human Design.

• Real-world examples of how this channel shapes your ability to refine, critique, and build a brand that resonates deeply with your audience.

Whether you’re a business owner, content creator, or entrepreneur, this video will help you harness your Human Design to position your brand powerfully and authentically.

Ready to turn your archetype into a movement?

Watch now and learn how to align your unique blueprint with your brand strategy!

Key Topics Covered:

1. What is the Channel of Judgment in Human Design?

2. How the Channel of Judgment interacts with different brand archetypes.

3. The power of archetypal branding for business growth.

4. How to align your Human Design channels with your brand strategy.

Subscribe for more: I release weekly insights on archetypal branding, Human Design (BG5), and how to create movements, not just brands.

Learn your brand archetype here: QUIZ

BRAND VIP Days: HERE

Brand to Movement Accelerator (done for you): HERE