Does the brand archetype you build with always have to match your personal core archetype? The short answer: no.

In this episode, we’re exploring the nuances of brand strategy and why the archetype you lead with might not be the one you choose to embody in your brand. Whether you’ve taken the BG5 + Brand Archetypes Quiz or you’re just starting to explore archetype-driven branding, this conversation is packed with insights to help you align your business strategy with your vision.

We cover:

• Why your brand archetype might not be what you expect—and how to tell the difference between your natural strengths and strategic choices.

• The top 3 reasons you might choose a brand archetype that’s different from your core archetype.

• How intentionality in branding can transform your business and help you scale with clarity and impact.

Plus, I share details about the upcoming Turning Archetypes Into Income Workshop and how you can dive deeper into your brand strategy through my Brand VIP Days!

Ready to refine your message and build your movement? This episode is for you.

Learn more about Turning Archetypes Into Income Workshop: https://www.ashleybrianaeve.com/archetypes-workshop

**There is no personalized support with this offer.

For personalized brand building check out: https://www.ashleybrianaeve.com/brand-vip-days