Are you an Explorer or a Rebel (Outlaw), in Branding Archetypes?

In this episode, we break down these two bold archetypes, contrasting their leadership styles, strengths, and challenges.

While on the surface they may seem very similar these two powerful brand archetypes have a very different brand position and approach to dominating their niche in 2025, and beyond!

Learn how archetypes frame how you position your strengths and navigate the world—I also use the 23-43 ‘Genius to Freak’ channel in Human Design (BG5) to demonstrate how it looks different for Explorers vs. Rebels.

Tune in for pop culture examples, actionable insights, and a whole lot of archetype inspiration.

If you haven't yet take the worlds first of it's kind BG5 + Brand Archetypes Quiz!

Fair warning: It's long for accuracy and it is heavy in the pop culture references (can't remove the pop culture from me!). You can find the Brand Archetype Quiz here:QUIZ

( 🎉 Receive a $100 off discount code for BRAND (by design) 101 my signature course!! Find it on the landing page after taking the quiz!

The next step? Join me in the Turning Archetypes Into Income Workshop Jan 3rd to kick off 2025 with a strong brand that attracts the RIGHT attention (for you!): WORKSHOP (use code "WORKSHOP" for $10 off until Dec 22!)