Are you pouring money into marketing but not seeing the results you hoped for? What if the real problem isn’t your strategy, but your psychology? In this episode of the Vital Wealth Strategies Podcast, host Patrick Lonergan sits down with Rai Cornell, founder of Cornell Content Marketing and former correctional psychologist, to uncover how applying behavioral science can transform the way entrepreneurs attract, convert, and retain clients. With nearly two decades of marketing experience and a deep understanding of human behavior, Rai breaks down her signature ELITE Method, showing business owners how to move from scattered tactics to a psychology-backed marketing system that builds trust and drives growth.

Patrick and Rai dive into the difference between advertising and true marketing, the neuroscience of buyer trust, and why most funnels fail before they even begin. Listeners will walk away with actionable tools to reshape their messaging, implement more effective content strategies, and create marketing that connects on a human level. Whether you’re just starting to scale or looking to tighten up your existing systems, this episode will help you see marketing and your customers, in a whole new way.

Key Takeaways:

• The difference between marketing and advertising and why it matters

• How to use neuroscience and psychology to build trust and guide buying behavior

• A breakdown of Rai’s ELITE Method for building high-impact marketing systems

• Why most content fails and how to turn yours into a lead-generating asset

• How to apply thought-emotion-behavior patterns to improve messaging and conversion

• Why trust, empathy, and human insight are the future of B2B marketing

Learn More About Rai:

Website: cornellcontentmarketing.com

LinkedIn: Rai Cornell

Resources:

Visit www.vitalstrategies.com to download FREE resources

Listen to the podcast on your favorite app: https://link.chtbl.com/vitalstrategies

Follow on Instagram at https://www.instagram.com/vital.strategies

Follow on Facebook at https://www.facebook.com/VitalStrategiesPodcast

Follow on LinkedIn at https://www.linkedin.com/in/patricklonergan/

Credits:

Sponsored by Vital Wealth

Music by Cephas

Art work by Two Tone Creative

Audio, video, research and copywriting by Victoria O'Brien

What would happen if your business got hacked tomorrow, would you be ready? In this episode of the Vital Wealth Strategies Podcast, host Patrick Lonergan, a high-level tax strategist and entrepreneur, sits down with Steven Saehrig, founder of Descent IT and a cybersecurity veteran with over 20 years of experience protecting small businesses. Together, they dive into the hidden risks entrepreneurs face in today’s digital world, from phishing emails and ransomware to employee access and outdated hardware. This is a must-listen for any business owner who wants to safeguard their operations, protect sensitive data, and avoid the massive financial and reputational costs of a cyberattack.

More than just fear-based warnings, this episode offers a roadmap for taking proactive steps, without needing to be “techy.” Steven breaks down exactly how to start thinking about cybersecurity and IT as a foundation for business continuity and growth. Plus, Patrick ties it all back to his core mission: helping entrepreneurs not just protect what they’ve built, but scale it with intention. Whether you are the IT department or have your own internal team, this conversation will leave you with practical tools, fresh perspective, and a clear next step forward.

Key takeaways from this episode:

• Why small businesses are now a top target for cybercriminals

• How a single click can lead to devastating data loss and how to prevent it

• The importance of password managers, MFA, and backup strategies

• What a "defense-in-depth" cybersecurity strategy looks like

• Why reactive IT support is costing you more than you think

• How cybersecurity connects to overall business growth and peace of mind

Learn More About Steven: Company Website: Descent IT Contact: steven@descentit.com

Resources:

Visit www.vitalstrategies.com to download FREE resources

Listen to the podcast on your favorite app: https://link.chtbl.com/vitalstrategies

Follow on Instagram at https://www.instagram.com/vital.strategies

Follow on Facebook at https://www.facebook.com/VitalStrategiesPodcast

Follow on LinkedIn at https://www.linkedin.com/in/patricklonergan/

Credits:

Sponsored by Vital Wealth

Music by Cephas

Art work by Two Tone Creative

Audio, video, research and copywriting by Victoria O'Brien

Is the IRS your silent business partner, taking 30% or more of your hard-earned gains? In this episode of the Vital Wealth Strategies Podcast, host Patrick Lonergan, founder of Vital Wealth, unpacks critical updates from the newly passed One Big Beautiful Bill Act and breaks down powerful, legal tax strategies entrepreneurs can use to reduce or eliminate their capital gains tax. Whether you're selling a business, offloading real estate, or managing a growing estate, this episode provides real-world insights that could save you millions.

Patrick walks listeners through smart ways to leverage deferral techniques, reduction tools, and philanthropic giving, alongside commentary on what’s changed in the tax code and how business owners should respond. From bonus depreciation to Deferred Sales Trusts to tax-friendly entity structures, this episode delivers a blueprint for proactive planning. If you're a high-earning entrepreneur looking to protect your wealth, this is the one episode you can't afford to miss.

Key Takeaways:

• Overview of the One Big Beautiful Bill Act and how it affects entrepreneurs

• Capital gains tax strategies for deferral, reduction, and elimination

• How to use tools like 1031 exchanges, QSBS, and leveraged direct indexing

• Estate planning tips to avoid the 40% “death tax”

• Why where you live and when you move, can save you millions

• How to use charitable trusts and donor-advised funds strategically

• When and how to start building your custom tax strategy

Episode Resources:

Vital Walk Zoom Room Link

Brett Swarts episode:

Apple Podcast

YouTube

Spotify

Email: patrick@vitalwealth.com

Resources:

Visit www.vitalstrategies.com to download FREE resources

Listen to the podcast on your favorite app: https://link.chtbl.com/vitalstrategies

Follow on Instagram at https://www.instagram.com/vital.strategies

Follow on Facebook at https://www.facebook.com/VitalStrategiesPodcast

Follow on LinkedIn at https://www.linkedin.com/in/patricklonergan/

Credits:

Sponsored by Vital Wealth

Music by Cephas

Art work by Two Tone Creative

Audio, video, research and copywriting by Victoria O'Brien

Are you prepared if the IRS comes knocking or worse, if you owe more than you can pay? In this episode of the Vital Wealth Strategies Podcast, host Patrick Lonergan, a seasoned advisor to high-performing entrepreneurs, sits down with Stephen Weisberg, founder and lead attorney at the W Tax Group. With over a decade of experience navigating IRS disputes, audits, and tax debt resolution, Stephen shares real-world strategies to help business owners avoid costly mistakes and resolve tax issues with confidence.

This episode is packed with practical insights every entrepreneur should hear, from what to do if you can’t pay your tax bill, to the truth behind “pennies on the dollar” settlements, to how the IRS is using AI and automation to crack down on non-compliance. Whether you're already facing tax debt or you’re focused on staying ahead, this conversation delivers the tools and mindset needed to protect your business, preserve your cash flow, and gain peace of mind. Don’t miss this critical conversation and be sure to visit vitalstrategies.com/tax to start building your own custom tax strategy with Patrick and his team.

Key Takeaways:

• Why filing your return, even if you can’t pay, is crucial to avoid massive penalties

• How the IRS is becoming more efficient and aggressive with audits and collections

• What to know before setting up a payment plan with the IRS

• Common tax strategy traps, including ERC mills and fraudulent conservation easements

• The truth about Offer in Compromise programs and who really qualifies

• How to prepare your business in case of an audit, with a rock-solid paper trail

• Why working with a tax resolution professional early is your best leverage

Learn More About Stephen:

• Direct Phone: (248) 971-0885

• Personal Site: WeisbergTax.com

• Firm Site: W Tax Group

• LinkedIn: Stephen Weisberg

Resources:

Visit www.vitalstrategies.com to download FREE resources

Listen to the podcast on your favorite app: https://link.chtbl.com/vitalstrategies

Follow on Instagram at https://www.instagram.com/vital.strategies

Follow on Facebook at https://www.facebook.com/VitalStrategiesPodcast

Follow on LinkedIn at https://www.linkedin.com/in/patricklonergan/

Credits:

Sponsored by Vital Wealth

Music by Cephas

Art work by Two Tone Creative

Audio, video, research and copywriting by Victoria O'Brien

Is it really possible to generate passive income, reduce your tax burden, and build long-term wealth, all through Bitcoin mining? In this episode of the Vital Wealth Strategies Podcast, host Patrick Lonergan sits down with Beau Turner, founder of Abundant Mines, to unpack one of the most misunderstood and potentially lucrative opportunities in today’s financial landscape. Patrick and Beau go beyond the surface of crypto hype and dig into the real strategies, tax advantages, and business models behind profitable Bitcoin mining.

Listeners will gain insight into how crypto mining can function as a cash-flowing business, what kind of setup makes the most sense based on personal goals, and how to structure investments for long-term efficiency and tax benefit. Whether you’re new to crypto or looking for a smarter way to diversify your portfolio, this episode offers clarity, practical advice, and a fresh perspective on an emerging frontier in wealth-building.

Key Takeaways:

• How Bitcoin mining works and why it’s more than just a tech trend

• The unique tax advantages of mining, including depreciation and deductions

• Why mining offers cash flow, not just asset accumulation

• How to choose the right mining setup based on your goals

• The long-term opportunity as Bitcoin supply diminishes

• How to avoid common pitfalls and choose a trusted mining partner

• Why business owners should consider this in their broader wealth strategy

Learn More About Beau: Official Website

Instagram

Resources:

Visit www.vitalstrategies.com to download FREE resources

Listen to the podcast on your favorite app: https://link.chtbl.com/vitalstrategies

Follow on Instagram at https://www.instagram.com/vital.strategies

Follow on Facebook at https://www.facebook.com/VitalStrategiesPodcast

Follow on LinkedIn at https://www.linkedin.com/in/patricklonergan/

Credits:

Sponsored by Vital Wealth

Music by Cephas

Art work by Two Tone Creative

Audio, video, research and copywriting by Victoria O'Brien

What if your retirement account could do more than just survive Wall Street, what if it could help you build real, tax-free wealth? In this episode of the Vital Wealth Strategies Podcast, host Patrick Lonergan sits down with Adam Bergman, tax attorney, founder of IRA Financial, and author of nine books on self-directed retirement strategies. Together, they dive into the powerful, yet often misunderstood world of self-directed IRAs and 401(k)s and how entrepreneurs can use these tools to invest in real estate, private companies, crypto, and other high-growth opportunities completely outside of traditional stock and bond portfolios.

Adam pulls back the curtain on the exact tax code provisions that allow for these moves, explains the differences between self-directed IRAs, checkbook control IRAs, and ROBS plans, and shares how strategies like Roth conversions and discounted valuations can unlock massive long-term tax savings. Whether you're sitting on cash in a retirement account or looking for smarter ways to grow your wealth, this episode is packed with actionable insights and real examples that can help you shift from financial security to financial freedom.

Key Takeaways:

• The difference between building wealth and just saving money in a brokerage account

• What the IRS actually allows you to do inside a retirement account and what’s off limits

• How to self-direct your IRA or 401(k) to invest in real estate, private equity, or crypto

• Why Roth conversions (especially with valuation discounts) are a game-changer

• The power of ROBS to start a business with retirement funds, tax and penalty free

• Why every entrepreneur should consider diversifying outside of Wall Street

Learn More about Adam: Official Website

Resources:

Visit www.vitalstrategies.com to download FREE resources

Listen to the podcast on your favorite app: https://link.chtbl.com/vitalstrategies

Follow on Instagram at https://www.instagram.com/vital.strategies

Follow on Facebook at https://www.facebook.com/VitalStrategiesPodcast

Follow on LinkedIn at https://www.linkedin.com/in/patricklonergan/

Credits:

Sponsored by Vital Wealth

Music by Cephas

Art work by Two Tone Creative

Audio, video, research and copywriting by Victoria O'Brien

What if selling your business could be simple, profitable, and even… graceful?

In this episode of the Vital Wealth Strategies Podcast, host Patrick Lonergan sits down with John Martinka, seasoned exit planning advisor and author of “Exit with Style and Grace and More Money.” Together, they break down what it really takes to prepare your business for a sale that leaves you in control and with more cash in your pocket. Whether your years away from exiting or just starting to consider the possibility, this episode will change the way you think about the value hidden inside your business.

Patrick and John unpack the most common pitfalls entrepreneurs make when it’s time to sell, like blending personal expenses, relying too heavily on key employees, or simply being too essential to the day-to-day. You'll walk away with a clearer picture of how to make your business more attractive, more scalable, and ultimately more sellable. If your goal is to grow your wealth, protect what you’ve built, and exit on your terms, this episode is a must-listen.

Key Takeaways:

• Why owner dependency kills business value and how to fix it

• The critical importance of clean, accurate financials

• How to build a team that increases value and attracts buyers

• What “growth potential” really means to investors and PE firms

• How smart incentives and retention bonuses can protect your exit

• Why systems, processes, and IP matter more than you think

• How to avoid costly working capital mistakes at closing

Learn More About John: Get John’s book: Exit with Style and Grace and More Money

Official Website

Resources:

Visit www.vitalstrategies.com to download FREE resources

Listen to the podcast on your favorite app: https://link.chtbl.com/vitalstrategies

Follow on Instagram at https://www.instagram.com/vital.strategies

Follow on Facebook at https://www.facebook.com/VitalStrategiesPodcast

Follow on LinkedIn at https://www.linkedin.com/in/patricklonergan/

Credits:

Sponsored by Vital Wealth

Music by Cephas

Art work by Two Tone Creative

Audio, video, research and copywriting by Victoria O'Brien

Is your insurance policy building wealth or just a cost? In this episode of the Vital Wealth Strategies Podcast, host Patrick Lonergan, founder of Vital Wealth, sits down with Wallis Wilkinson Tsai, a former Goldman Sachs investment banker, hedge fund investor, and co-founder of AboveBoard Financial. Together, they explore how insurance can become a powerful tool in your financial strategy, if it’s used correctly. Whether you're a high-level entrepreneur, CEO, or business owner, this conversation will show you how to turn insurance from a sunk cost into a high-leverage asset.

Wallis shares her expertise on everything from tax-optimized life insurance structures to often-overlooked tools like disability coverage and executive benefits. This episode will challenge what you’ve heard about “buy term and invest the rest,” and introduce you to strategies like Irrevocable Life Insurance Trusts (ILITs), Private Placement Life Insurance (PPLI), and buy-sell agreements that can drastically improve your financial outcomes. If you’re looking to reduce taxes, preserve wealth, and make smarter decisions about your business and legacy, you’ll want to listen all the way through.

Key Takeaways:

• Why most insurance sales are misaligned with client goals

• How to use life insurance for tax-deferred and tax-free growth

• The hidden importance of disability insurance for business owners

• Estate planning strategies using Irrevocable Life Insurance Trusts (ILITs) and survivorship policies

• How executive benefit carve-outs can retain top talent and reduce tax liability

• A breakdown of Whole Life, Indexed Universal Life (IUL), Variable Universal Life (VUL), and Private Placement Life Insurance (PPLI), plus when to use each

• Why now is the time to reevaluate your insurance strategy

Learn More About Wallis:

Episode Exclusive Website

Official Website

Resources:

Visit www.vitalstrategies.com to download FREE resources

Listen to the podcast on your favorite app: https://link.chtbl.com/vitalstrategies

Follow on Instagram at https://www.instagram.com/vital.strategies

Follow on Facebook at https://www.facebook.com/VitalStrategiesPodcast

Follow on LinkedIn at https://www.linkedin.com/in/patricklonergan/

Credits:

Sponsored by Vital Wealth

Music by Cephas

Art work by Two Tone Creative

Audio, video, research and copywriting by Victoria O'Brien