Are you pouring money into marketing but not seeing the results you hoped for? What if the real problem isn’t your strategy, but your psychology? In this episode of the Vital Wealth Strategies Podcast, host Patrick Lonergan sits down with Rai Cornell, founder of Cornell Content Marketing and former correctional psychologist, to uncover how applying behavioral science can transform the way entrepreneurs attract, convert, and retain clients. With nearly two decades of marketing experience and a deep understanding of human behavior, Rai breaks down her signature ELITE Method, showing business owners how to move from scattered tactics to a psychology-backed marketing system that builds trust and drives growth.

Patrick and Rai dive into the difference between advertising and true marketing, the neuroscience of buyer trust, and why most funnels fail before they even begin. Listeners will walk away with actionable tools to reshape their messaging, implement more effective content strategies, and create marketing that connects on a human level. Whether you’re just starting to scale or looking to tighten up your existing systems, this episode will help you see marketing and your customers, in a whole new way.

Key Takeaways:

• The difference between marketing and advertising and why it matters

• How to use neuroscience and psychology to build trust and guide buying behavior

• A breakdown of Rai’s ELITE Method for building high-impact marketing systems

• Why most content fails and how to turn yours into a lead-generating asset

• How to apply thought-emotion-behavior patterns to improve messaging and conversion

• Why trust, empathy, and human insight are the future of B2B marketing

Learn More About Rai:

Website: cornellcontentmarketing.com

LinkedIn: Rai Cornell

Resources:

Visit www.vitalstrategies.com to download FREE resources

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Follow on LinkedIn at https://www.linkedin.com/in/patricklonergan/

Credits:

Sponsored by Vital Wealth

Music by Cephas

Art work by Two Tone Creative

Audio, video, research and copywriting by Victoria O'Brien