The Pursuit of Badasserie: The Podcast

Season 3, Episode 128:

The Power of the Inbox: Why Every Business Needs a Newsletter

Social media algorithms change. Platforms come and go. But you know what stays? Your email list.

If you’re a business owner who’s been putting off starting a newsletter—or if you have one but aren’t using it to its full potential—this episode is for you. We’re breaking down exactly why a newsletter is one of the most powerful tools in your business and how to make it work for you without adding another overwhelming task to your plate.

We’ll walk through the purpose of a newsletter, how to craft a welcome sequence that nurtures relationships from day one, and the content pillars that keep your emails valuable and engaging. Plus, we’ll tackle common fears like, What if I annoy people? or How do I keep up with it? Spoiler: It’s all about strategy, not stress.

Your newsletter isn’t just another marketing tactic—it’s your direct line to the people who actually want to hear from you. Let’s make it count.

In This Episode, We Cover:

• The real reason every business needs a newsletter (beyond just “marketing”)
  

• How to create a welcome sequence that turns subscribers into superfans
  

• What to write about (and how to never run out of content ideas)
  

• How to manage a newsletter without it taking over your life
  

• The fear of overwhelming people and why consistency matters
  

• The follow-up strategies that turn emails into sales
  

Your audience is waiting to hear from you. Let’s show them why they made the right choice by subscribing.

Tell us—do you have a newsletter? If not, what’s holding you back? Let’s talk about it!

BONUS:

Click HERE to grab our Welcome Sequence Cheatsheet.

Not sure what email platform to use? We recommend Kit. Grab 2 free weeks with our link.

Make sure to subscribe to our YouTube or Spotify and leave us a review!

• Like the show? LEAVE US A REVIEW wherever you listen!

• Have a question? CONTACT US at info@thepursuitofbadasserie.com!

Want to sponsor us? Find out how HERE.

The Pursuit of Badasserie: The Podcast

Season 3, Episode 126:

Expo Excellence: Mastering Booth Success and Beyond

If you’ve ever invested time and money into setting up a booth at an expo, trade show, or market, you know it can either be a goldmine of opportunities or a frustrating waste of effort. We’re here to make sure it’s the former.

In this episode, we break down exactly how to get the most out of your booth, from setting up a space that draws people in to making meaningful connections that turn into long-term business. We’ll share our top strategies for standing out, being more approachable, and making sales without feeling pushy. Plus, we’ll cover what to bring (and what not to forget), how to manage expectations, and—most importantly—how to follow up so you don’t leave opportunities on the table.

This is your guide to showing up, standing out, and making every expo, trade show, or pop-up event work for you. Let’s go make an impact.

In This Episode, We Cover:

• How to create a booth that attracts attention and drives engagement

• The secret to being more approachable and increasing foot traffic

• The must-have items to bring for a smooth, stress-free experienc

• What to sell, how to sell it, and how to maximize profits

• The power of follow-up and how to turn expo contacts into loyal clients

• All the things you need to bring in this Expo Emergency Checklist.
  

Expos and events are more than just an opportunity—they’re a game-changer when you know how to leverage them. Let’s get you set up for success.

Tell us—what’s your biggest expo win? Connect with us and share your takeaways.

Get our Expo Emergency Kit Checklist HERE.

Make sure to subscribe to our YouTube or Spotify and leave us a review!

• Like the show? LEAVE US A REVIEW wherever you listen!

• Have a question? CONTACT US at info@thepursuitofbadasserie.com!
  

  Want to sponsor us? Find out how HERE.

The Pursuit of Badasserie: The Podcast

Season 3, Episode 126:

Unlocking the Power of Brand Archetypes: How to Attract, Connect, and Convert

Most businesses make the same mistake with their branding: trying to appeal to everyone. The result? A watered-down message that gets lost in the noise. If you want to build a brand that stands out, you need to own your voice, embrace your brand archetype, and create messaging that attracts the right people while repelling the wrong ones.

In this episode, we’re breaking down what brand archetypes are, why they matter, and how to use them to create a brand that is clear, compelling, and instantly recognizable. We’re talking about why consistency is key, how to stop second-guessing your messaging, and what it really takes to build a brand that people connect with.

What we’re covering in this episode:

• Why your brand archetype is the foundation of your messaging

• How to stop diluting your voice and start attracting the right audience

• The role of consistency in building brand trust

• Why playing it safe will keep you small (and how to break out of that cycle)

• Practical steps to refine and own your brand voice

Your brand isn’t just about what you sell—it’s about the experience, emotions, and identity you create for your audience. If your messaging feels scattered or unclear, this episode will help you take back control.

Join the Conversation: What’s your brand archetype? Let us know how you’re using it to shape your messaging. Tag us or send a DM—we want to hear from you.

Join the Conversation: What’s your brand archetype? Let us know how you’re using it to shape your messaging. Tag us or send a DM—we want to hear from you.

Take the Quiz!

What's your brand archetype? Take this short quiz and find out!

Already know your archetype? Download our guide: Non-Traditional Ways to Apply Archetypes to Branding

Like this episode? Subscribe, leave a review, and share it with another business owner who needs to hear this.

Make sure to subscribe to our YouTube or Spotify and leave us a review!

The Pursuit of Badasserie: The Podcast

Season 3, Episode 125:

Breaking Through the Walls: How to Adapt, Pivot, and Push Past Your Limits

In today’s episode, we dive into the walls we all hit in life and business—and how to adapt, pivot, and break through them. We all face challenges, and whether they come from external sources or our own internal struggles, we need strategies to push through.

We talk about the natural fight, flight, freeze, and fawn responses we all experience when under pressure, and how recognizing these patterns can help us respond consciously instead of reacting out of instinct. It’s all about identifying your go-to survival mechanism and setting yourself up with the tools and support to overcome the barriers before they even happen.

We share personal experiences of how these walls show up in our own lives and businesses, and why it’s important to notice when you're starting to build them. Once you understand the root cause of the wall, you can break it down faster and smarter. The key? Change things up, take action, and know your "why"—it will help you power through and create new strategies for success.

If you find yourself hitting the same wall over and over, don’t ignore it. Acknowledge it early, test different approaches, and embrace the challenge of growth. It takes courage, tenacity, and action to break down those barriers and keep moving forward.

So, if this episode resonates with you, share it with someone who could benefit from hearing it. And don't forget to hit subscribe, so you never miss out on new content! We also want to hear from you—let us know what topics you want us to cover next.

Until next time, get after it!

Make sure to subscribe to our YouTube or Spotify and leave us a review!

• Like the show? LEAVE US A REVIEW wherever you listen!

• Have a question? CONTACT US at info@thepursuitofbadasserie.com!

Want to sponsor us? Find out how HERE.

The Pursuit of Badasserie: The PodcastSeason 3, Episode 124:

Boss Mode: Owning Your Energy, Boundaries, and Badasserie

What does it really mean to embody Boss Mode? Is it something you’re already living, something you’re striving for, or something you haven’t even considered yet? In this episode, we’re diving deep into the energy behind being a true badass in business and life.

We’re breaking down the power of self-awareness, setting boundaries that actually serve you, and blocking out the noise of external validation (because, let’s be real, it’s easy to get caught up in it). Your mindset, your choices, and the people you surround yourself with can either fuel your success or hold you back—so how do you make sure you’re in the driver’s seat?

We’re also throwing a poll into this episode because we want to hear from you. What does being a boss mean to you? What words resonate? Are you already embodying that badass boss energy, or is it a work in progress? Let us know, share this episode with someone who needs a little reminder that they are killing it, and keep showing up as the powerhouse you are.

And of course, don’t forget to hit that subscribe button so you never miss an episode of The Pursuit of Badasserie.

Action Steps: Got a topic you want us to cover? Drop us a message. Share this episode with a fellow badass who needs a little encouragement today. Subscribe and stay in the loop for what’s coming next.

Until next time… get after it.

Make sure to subscribe to our YouTube or Spotify and leave us a review!

• Like the show? LEAVE US A REVIEW wherever you listen!

• Have a question? CONTACT US at info@thepursuitofbadasserie.com!

Want to sponsor us? Find out how HERE.

The Pursuit of Badasserie: The Podcast

Season 3, Episode 123:

Behind the Scenes: What REALLY Happens at a Business Retreat

Ever wondered what actually goes on at a business retreat? In this episode, we’re pulling back the curtain and giving you an inside look at what it’s really like to step away from the daily grind and dive deep into strategy, implementation, and transformation.

We just wrapped up an incredible 6-day business retreat, and let’s just say—it was a game-changer. We’re sharing the wins, the breakthroughs, the unexpected moments, and even the challenges that come with dedicating focused time to your business.

We know that as business owners, it’s easy to get caught up in the day-to-day hustle. But taking time to work ON your business instead of just IN it? That’s where the real magic happens. Whether you’re considering attending a retreat, creating your own version, or just looking for ways to prioritize strategy, this episode is packed with insights you don’t want to miss.

• What actually happens at a business retreat (hint: it’s not just sitting around talking theory!)

• The power of stepping away to gain clarity and momentum

• Why implementation is EVERYTHING—and how to speed it up

• Common fears and hesitations about investing in yourself (and why they shouldn’t hold you back)

• How you can create your own retreat experience if you’re not ready to travel

If you’ve ever thought about attending a business retreat, or if you’re just looking for ways to push your business forward, this episode is for you.

Let’s keep the conversation going! DM us on Instagram, send us your questions, or tell us about your own retreat experiences. We’d love to hear from you!

Don’t forget to subscribe to our YouTube channel so you’re the first to know when new content drops!

Listen now and let’s dive in!

Make sure to subscribe to our YouTube or Spotify and leave us a review!

• Like the show? LEAVE US A REVIEW wherever you listen!

• Have a question? CONTACT US at info@thepursuitofbadasserie.com!

Here’s what we cover:
Want to sponsor us? Find out how HERE.

The Pursuit of Badasserie: The Podcast

Episode 122:Mastering the Price Increase: Strategies for Confidence and Client Retention

In this episode of The Pursuit of Badasserie, we dive into one of the most challenging aspects of running a business: raising your prices. We break down the mental blocks that often hold us back from increasing our rates and share strategic tips for doing so without losing clients.

Here’s what we cover:

• Why justifying a price increase can backfire, and how to present it with confidence.

• The importance of getting our sales teams on board with price changes and how that can impact our bottom line.

• A discussion on the psychology behind price perception and how to avoid projecting doubts onto our clients.

• Practical advice for announcing price increases to current clients, including offering limited-time opportunities to lock in old rates.

• Amanda’s strategic approach to pricing evaluations, and how making this a regular part of our business plan can ensure continued success.

• Real-life examples of price increase stories—both good and bad—that give us insights into what works and what doesn’t.

Plus, we’d love to hear from you! Have you recently raised your prices? Are you struggling to do so? Let us know, and we’ll help you work through it.

If we’ve been hesitating to raise your prices or want to make the process smoother, this episode is a must-listen!

Resources Mentioned:

• Subscribe on YouTube to watch the episode.

• Follow us on Spotify and other podcast platforms for more episodes.

Join the Conversation:

• Share your price increase stories with us, or let us know your pricing blocks! We’d love to help you through them.

Don’t forget to hit Subscribe and stay tuned for more actionable tips on growing your business and embracing your entrepreneurial journey.

Make sure to subscribe to our YouTube or Spotify and leave us a review!

• Like the show? LEAVE US A REVIEW wherever you listen!

• Have a question? CONTACT US at info@thepursuitofbadasserie.com!

• Want to sponsor us? Find out how HERE.

The Pursuit of Badasserie: The Podcast

Episode 121: Stop Reinventing the Wheel in Your Business

How much time are you wasting recreating things that already work? This week, we’re diving into the power of working smarter, not harder—because let’s be honest, constantly reinventing the wheel is exhausting and unnecessary.

We talk about why repurposing content, streamlining processes, and focusing on strategy can save you time, energy, and frustration. Plus, we challenge you to take a hard look at where you might be overcomplicating things in your business (hint: it’s probably happening more than you think).

In this episode, we cover:✅ The difference between responding vs. reacting in business✅ How top content creators repurpose their best-performing content✅ Why you need to stop minding the same well and find fresh audiences✅ The small, everyday tasks that might be draining your energy unnecessarily✅ A simple challenge to help you audit your business and start working smarter today

If you’re tired of feeling like you’re always starting from scratch, this episode is for you. Listen in, take action, and let’s start making strategic, proactive moves in our businesses.

👉 Share this episode with someone who needs to hear it! And don’t forget to subscribe, leave a review, and follow us on YouTube for even more business insights.

Let’s get after it! 🎧🔥

Make sure to subscribe to our YouTube or Spotify and leave us a review!

• Like the show? LEAVE US A REVIEW wherever you listen!

• Have a question? CONTACT US at info@thepursuitofbadasserie.com!

• Want to sponsor us? Find out how HERE.