The Pursuit of Badasserie: The Podcast

Season 3, Episode 126:

Expo Excellence: Mastering Booth Success and Beyond

If you’ve ever invested time and money into setting up a booth at an expo, trade show, or market, you know it can either be a goldmine of opportunities or a frustrating waste of effort. We’re here to make sure it’s the former.

In this episode, we break down exactly how to get the most out of your booth, from setting up a space that draws people in to making meaningful connections that turn into long-term business. We’ll share our top strategies for standing out, being more approachable, and making sales without feeling pushy. Plus, we’ll cover what to bring (and what not to forget), how to manage expectations, and—most importantly—how to follow up so you don’t leave opportunities on the table.

This is your guide to showing up, standing out, and making every expo, trade show, or pop-up event work for you. Let’s go make an impact.

In This Episode, We Cover:

• How to create a booth that attracts attention and drives engagement

• The secret to being more approachable and increasing foot traffic

• The must-have items to bring for a smooth, stress-free experienc

• What to sell, how to sell it, and how to maximize profits

• The power of follow-up and how to turn expo contacts into loyal clients

• All the things you need to bring in this Expo Emergency Checklist.
  

Expos and events are more than just an opportunity—they’re a game-changer when you know how to leverage them. Let’s get you set up for success.

Tell us—what’s your biggest expo win? Connect with us and share your takeaways.

Get our Expo Emergency Kit Checklist HERE.

Make sure to subscribe to our YouTube or Spotify and leave us a review!

• Like the show? LEAVE US A REVIEW wherever you listen!

• Have a question? CONTACT US at info@thepursuitofbadasserie.com!
  

  Want to sponsor us? Find out how HERE.

The Pursuit of Badasserie: The PodcastSeason 3, Episode 126:

Unlocking the Power of Brand Archetypes: How to Attract, Connect, and Convert

Most businesses make the same mistake with their branding: trying to appeal to everyone. The result? A watered-down message that gets lost in the noise. If you want to build a brand that stands out, you need to own your voice, embrace your brand archetype, and create messaging that attracts the right people while repelling the wrong ones.

In this episode, we’re breaking down what brand archetypes are, why they matter, and how to use them to create a brand that is clear, compelling, and instantly recognizable. We’re talking about why consistency is key, how to stop second-guessing your messaging, and what it really takes to build a brand that people connect with.

What we’re covering in this episode:

• Why your brand archetype is the foundation of your messaging

• How to stop diluting your voice and start attracting the right audience

• The role of consistency in building brand trust

• Why playing it safe will keep you small (and how to break out of that cycle)

• Practical steps to refine and own your brand voice

Your brand isn’t just about what you sell—it’s about the experience, emotions, and identity you create for your audience. If your messaging feels scattered or unclear, this episode will help you take back control.

Join the Conversation: What’s your brand archetype? Let us know how you’re using it to shape your messaging. Tag us or send a DM—we want to hear from you.

Like this episode? Subscribe, leave a review, and share it with another business owner who needs to hear this.

Make sure to subscribe to our YouTube or Spotify and leave us a review!

• Like the show? LEAVE US A REVIEW wherever you listen!

• Have a question? CONTACT US at info@thepursuitofbadasserie.com!

Want to sponsor us? Find out how HERE.

The Pursuit of Badasserie: The Podcast

Season 3, Episode 125:

Breaking Through the Walls: How to Adapt, Pivot, and Push Past Your Limits

In today’s episode, we dive into the walls we all hit in life and business—and how to adapt, pivot, and break through them. We all face challenges, and whether they come from external sources or our own internal struggles, we need strategies to push through.

We talk about the natural fight, flight, freeze, and fawn responses we all experience when under pressure, and how recognizing these patterns can help us respond consciously instead of reacting out of instinct. It’s all about identifying your go-to survival mechanism and setting yourself up with the tools and support to overcome the barriers before they even happen.

We share personal experiences of how these walls show up in our own lives and businesses, and why it’s important to notice when you're starting to build them. Once you understand the root cause of the wall, you can break it down faster and smarter. The key? Change things up, take action, and know your "why"—it will help you power through and create new strategies for success.

If you find yourself hitting the same wall over and over, don’t ignore it. Acknowledge it early, test different approaches, and embrace the challenge of growth. It takes courage, tenacity, and action to break down those barriers and keep moving forward.

So, if this episode resonates with you, share it with someone who could benefit from hearing it. And don't forget to hit subscribe, so you never miss out on new content! We also want to hear from you—let us know what topics you want us to cover next.

Until next time, get after it!

Make sure to subscribe to our YouTube or Spotify and leave us a review!

• Like the show? LEAVE US A REVIEW wherever you listen!

• Have a question? CONTACT US at info@thepursuitofbadasserie.com!

Want to sponsor us? Find out how HERE.