The Pursuit of Badasserie: The Podcast

Season 3, Episode 128:

The Power of the Inbox: Why Every Business Needs a Newsletter

Social media algorithms change. Platforms come and go. But you know what stays? Your email list.

If you’re a business owner who’s been putting off starting a newsletter—or if you have one but aren’t using it to its full potential—this episode is for you. We’re breaking down exactly why a newsletter is one of the most powerful tools in your business and how to make it work for you without adding another overwhelming task to your plate.

We’ll walk through the purpose of a newsletter, how to craft a welcome sequence that nurtures relationships from day one, and the content pillars that keep your emails valuable and engaging. Plus, we’ll tackle common fears like, What if I annoy people? or How do I keep up with it? Spoiler: It’s all about strategy, not stress.

Your newsletter isn’t just another marketing tactic—it’s your direct line to the people who actually want to hear from you. Let’s make it count.

In This Episode, We Cover:

• The real reason every business needs a newsletter (beyond just “marketing”)
  

• How to create a welcome sequence that turns subscribers into superfans
  

• What to write about (and how to never run out of content ideas)
  

• How to manage a newsletter without it taking over your life
  

• The fear of overwhelming people and why consistency matters
  

• The follow-up strategies that turn emails into sales
  

Your audience is waiting to hear from you. Let’s show them why they made the right choice by subscribing.

Tell us—do you have a newsletter? If not, what’s holding you back? Let’s talk about it!

BONUS:

Click HERE to grab our Welcome Sequence Cheatsheet.

Not sure what email platform to use? We recommend Kit. Grab 2 free weeks with our link.

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