You've been beating yourself up for procrastinating again.

But what if that pause, that hesitation, that endless loop of "I'll do it tomorrow" isn't laziness or lack of discipline... but your brain trying to protect you from making a move that feels too uncertain, too risky, too real.

In this episode of The Growth Diaries, we’re pulling back the curtain on what’s really behind the stall. Because more often than not, it’s not laziness or poor discipline...it’s fear. Fear of getting it wrong. Fear of wasting time. Fear of finally making it real, and it not being good enough.

I’ll be talking about:

• The hidden difference between procrastination and protection (and why most business owners confuse the two)

• Real-world signs you’re in protection mode, even if it looks like you’re being productive

• How uncertainty fuels indecision… and how to break the cycle

• Why staying “busy” with client work can actually be a brilliant form of avoidance

• The shift that happens when you start using real insight to guide your next move

If you've been calling yourself a procrastinator when you're actually just trying to avoid f*cking things up, this episode is exactly what you need to hear to stop blaming yourself and actually get moving.

Because you don’t need more motivation....you need better evidence!

And inside The Competitive Edge, that’s exactly what we build, using done-for-you market research to help you move from reactive and overwhelmed to intentional and informed.

CONTINUE THE CONVERSATION:

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Useful Resources:

Free Guide: Most Effective Types of Market Research

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We’ve all heard that tiny word that somehow manages to shrink the size of your role, your work, or your worth:

"Oh you're JUST a [enter job title]."

"Can you JUST take a quick look at this."

"Can we JUST skip past this part"

It seems harmless, right? But in today’s episode of The Growth Diaries, I’m unpacking how these “just” moments quickly add up to blurred boundaries, messy offers, and a business that no longer works for you.

I'll be talking more about;

• Why that one little word can have such a big impact on your pricing, process, and positioning.

• How subtle “people pleasing” shows up in your service delivery, and what it costs you.

• The ripple effect of saying yes to requests that go against your boundaries or process.

• Why market research matters more than ever when it comes to designing services that serve you and your clients.

• A behind-the-scenes look at how I layer insights (not opinions) to help business owners build scalable, sustainable services that get results.

If you’ve ever found yourself doing more than agreed, tweaking your offers on the fly, or second-guessing your strategy because someone "just" asked you to - this episode will help you start using insight (not impulse) to regain control before your business starts feeling impossible to grow.

CONTINUE THE CONVERSATION:

Click here to join our WhatsApp community chat

Useful Resources:

Free Guide: Most Effective Types of Market Research

Backdoor Pass for The HoLT

Work with Cassie Evans:

The Competitive Edge

The Growth Booster

Book a Coffee Chat

Connect with Cassie Evans:

Website

Instagram

Facebook

LinkedIn

After wrapping up my first-ever 4-day challenge, The Income Investigation, I couldn't wait to share how it went - the wins, the lessons, and of course, what I’d do differently next time.

This isn’t about tooting my own horn (promise!), but I want to reflect on some of the key takeaways that can help YOU if you’re planning your own event or long-form challenge in the future.

In this episode of The Growth Diaries, I’m sharing:

• The unexpected successes I saw, including a 70% live attendance rate and incredible engagement throughout the sessions.

• Key lessons I learned about stepping outside my comfort zone, including why it’s totally okay to be different in your approach.

• How a subtle, early marketing approach would have helped, and why collaborating with others can generate more opportunities.

• The email sequence mistake I made and how you can avoid it when planning your next event.

• From a WhatsApp community chat to charging a low ticket for the event, I’m sharing how I’d refine the next round of this challenge to maximise value and results.

If you’ve ever considered hosting your own challenge, or are looking for ways to improve on your past events, then this episode will give you real life insight to apply to your own strategy.

CONTINUE THE CONVERSATION:

Click here to join our WhatsApp community chat

Useful Resources:

Free Guide: Most Effective Types of Market Research

Mentions:

Netflix Documentary: A Deadly American Marriage

Connect with Cassie Evans:

Website

Instagram

Facebook

LinkedIn

Work with Cassie Evans:

The Competitive Edge

The Growth Booster

Book a Coffee Chat