The Most Insulting Sh*t You Can Say to a Business Owner
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The Most Insulting Sh*t You Can Say to a Business Owner
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We’ve all heard that tiny word that somehow manages to shrink the size of your role, your work, or your worth:
"Oh you're JUST a [enter job title]."
"Can you JUST take a quick look at this."
"Can we JUST skip past this part"
It seems harmless, right? But in today’s episode of The Growth Diaries, I’m unpacking how these “just” moments quickly add up to blurred boundaries, messy offers, and a business that no longer works for you.
I'll be talking more about;
• Why that one little word can have such a big impact on your pricing, process, and positioning.
• How subtle “people pleasing” shows up in your service delivery, and what it costs you.
• The ripple effect of saying yes to requests that go against your boundaries or process.
• Why market research matters more than ever when it comes to designing services that serve you and your clients.
• A behind-the-scenes look at how I layer insights (not opinions) to help business owners build scalable, sustainable services that get results.
If you’ve ever found yourself doing more than agreed, tweaking your offers on the fly, or second-guessing your strategy because someone "just" asked you to - this episode will help you start using insight (not impulse) to regain control before your business starts feeling impossible to grow.
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Free Guide: Most Effective Types of Market Research
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