You've been beating yourself up for procrastinating again.

But what if that pause, that hesitation, that endless loop of "I'll do it tomorrow" isn't laziness or lack of discipline... but your brain trying to protect you from making a move that feels too uncertain, too risky, too real.

In this episode of The Growth Diaries, we’re pulling back the curtain on what’s really behind the stall. Because more often than not, it’s not laziness or poor discipline...it’s fear. Fear of getting it wrong. Fear of wasting time. Fear of finally making it real, and it not being good enough.

I’ll be talking about:

• The hidden difference between procrastination and protection (and why most business owners confuse the two)

• Real-world signs you’re in protection mode, even if it looks like you’re being productive

• How uncertainty fuels indecision… and how to break the cycle

• Why staying “busy” with client work can actually be a brilliant form of avoidance

• The shift that happens when you start using real insight to guide your next move

If you've been calling yourself a procrastinator when you're actually just trying to avoid f*cking things up, this episode is exactly what you need to hear to stop blaming yourself and actually get moving.

Because you don’t need more motivation....you need better evidence!

And inside The Competitive Edge, that’s exactly what we build, using done-for-you market research to help you move from reactive and overwhelmed to intentional and informed.

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Useful Resources:

Free Guide: Most Effective Types of Market Research

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