"Chemistry can't be commoditized." - Joe Blackburn drops this truth bomb in a powerful discussion about authentic sales in 2025.

In this raw, unfiltered episode, hosts Joe Blackburn and Jason Croft share critical insights about:

• Why major marketing players are moving away from paid ads

• How a 23-year-old advisor generated $40M in premium sales without advertising

• The shift from digital courses to real human connections

• Why local influence matters more than ever in 2025

• Building trust that AI can't replicate

SUCCESS STORY SPOTLIGHT:

Meet the quiet achiever who doubled his revenue in a town of just 12,000 people using pure relationship-based selling.

KEY TAKEAWAYS:

- Why "word of mouth" beats paid advertising

- How to build genuine connections in both online and offline spaces

- Creating trust that lasts beyond market changes

This episode is perfect for:

• Sales professionals looking for sustainable growth

• Business owners tired of unreliable ad platforms

• Anyone wanting to build real influence in their market

Listen now to learn why human connection remains your strongest asset in an AI-driven world.

New episodes release weekly. Follow Sales Assassins for more straight-talking sales wisdom from the field.

Find all the show notes and links here: https://www.salesassassinspodcast.com/15

"If you don't believe in what you're selling, your prospects won't either."

In this straight-talking episode of Sales Assassins, hosts Joe Blackburn and Jason Croft break down the real foundation of sales success - authentic belief in what you offer.

Key Topics:

• Why belief must come before confidence

• The importance of being your own best client

• How professional integrity builds lasting confidence

• When walking away from deals actually makes you stronger

• Real examples from decades of sales experience

Joe shares a bold story about standing up to a challenger in front of 50 people at a country club seminar, showing how genuine conviction can transform client interactions.

Jason and Joe also discuss:

- The danger of misalignment between what you believe and what you sell

- Why technical knowledge alone isn't enough

- How to maintain confidence as a new professional

- The critical difference between confidence and arrogance

Perfect for sales professionals, entrepreneurs, and anyone looking to build genuine confidence in their business offerings.

Listen now to gain practical insights on building belief-based confidence that clients can feel.

Find all the show notes and links here: https://www.salesassassinspodcast.com/14

STOP LOSING MILLION-DOLLAR OPPORTUNITIES TO BAD MEMORY

In this powerful episode of Sales Assassins, hosts Joe Blackburn and Jason Croft reveal a deceptively simple tool that's helping sales professionals turn casual conversations into major deals.

What You'll Learn:

• The exact method top performers use to capture critical sales intel without looking awkward

• A real-world example of how ignoring this technique almost meant disaster

• The 48-hour rule that separates winners from wannabes

Key Takeaways:

• The strategic way to work a room of 200+ people

• How to transform basic networking into high-value relationships

• The bathroom technique for capturing critical information

• Why writing beats typing for sales success

Learn how to turn small moments into massive opportunities. Joe and Jason break down a proven system for making every conversation count.

Listen now to learn why the most successful sales professionals never leave home without their "Million Dollar Book."

Find all the show notes and links here: https://www.salesassassinspodcast.com/13

"Most people treat goal-setting like a New Year's fling - hot and heavy until January 11th, then ghosted forever. Stop leaving your success to chance."

In this power-packed episode of Sales Assassins, hosts Joe Blackburn and Jason Croft break down the science of turning goals into reality. As a self-proclaimed "newly converted" goal-setter, Jason brings fresh perspective while Joe shares battle-tested strategies from years of coaching high performers.

The hosts cut through the complexity of goal achievement, revealing a simple yet potent system anyone can implement immediately. From the crucial "10 Goal" framework to the psychology of daily written goals, this episode delivers practical tools to transform your business and life in 2025.

Key Insights to Look Out For:

• The three-part success formula: self-ideal, written goals, and total responsibility

• Why writing goals by hand rewires your brain's neural pathways for faster achievement

• How to use the "extreme version of yourself" as a powerful decision-making filter

This isn't another fluffy discussion about resolutions - it's your blueprint for measurable success. Whether you're targeting $1 million or $100 million, these proven strategies will accelerate your path to achievement. Listen now and learn why the most successful people on the planet share one common habit: they write down their goals and achieve them systematically.

Want to stop drifting and start driving real results? Press play, take notes, and prepare to transform how you approach goal achievement. Make sure to subscribe for more game-changing insights from the Sales Assassins team.

Find all the show notes and links here: https://www.salesassassinspodcast.com/12

Most sales "gurus" tell you to never give up on a prospect. Joe Blackburn and Jason Croft think that's terrible advice.

In this raw conversation about modern sales psychology, Joe shares his controversial "F*** them next" mindset that helped him build multiple 7-figure businesses.

While most coaches push endless follow-ups, Joe explains why obsessing over reluctant prospects actually repels the people who want to work with you.

The episode breaks down:

- Why your empty pipeline makes you act desperate (and how to fix it)

- The "Are you okay?" text that gets ghosting prospects to respond within hours

- How to know when to keep pursuing vs when to move on

- The exact system for staying connected without being annoying

- Why being everyone's second choice can be more profitable than being first

Jason brings out practical examples through targeted questions, while Joe shares stories from his decades of experience - including the legal bill he keeps on his desk as a reminder to stop chasing the wrong prospects.

Joe also reveals the "catch-all event" strategy - a way to nurture relationships at scale without spending much time or money. From Tesla test drives to Santa photo sessions, they break down exactly how to create events that keep you top-of-mind.

Whether you're tired of prospects going cold or want to build a more sustainable sales approach, this episode gives you permission to stop the endless pursuit and focus on people who actually want to work with you.

Find all the show notes and links here: https://www.salesassassinspodcast.com/11

The exponential skill that matters in building your business isn't what you think. It's not your expertise, sales tactics, or marketing funnels.

It's your ability to build genuine relationships that last.

In this raw conversation between Joe Blackburn and Jason Croft, they break down why mastering PILLRs™ - Joe's term for strategic relationship building - is the foundation for sustainable success.

Joe shares his journey from corporate America to building a thriving coaching business from his basement, all through the power of authentic connections. He explains how he now only works with people he genuinely likes, does what he wants, when he wants - the true definition of wealth.

Jason brings his perspective on why we often overcomplicate business growth, searching for complex solutions when the answer is right in front of us: meaningful human connection.

Key insights:

- Why processes and systems mean nothing without strong relationships (but you still need systems!)

- How to build a network that markets for you

- The freedom that comes from working only with people you click with

- Why this skill is portable across any industry or role

- The real reason clients pay for your services (hint: it's not what you think)

This episode is a wake-up call for professionals tired of chasing tactics and ready to build lasting success through genuine relationships.

Whether you're an advisor, coach, or service provider, Joe and Jason's practical wisdom will transform how you think about business growth.

Find all the show notes and links here: https://www.salesassassinspodcast.com/10

Elite business owners pay six figures to learn what you're about to hear for free.

Most business meetings drain your soul. But in Scottsdale, Arizona, something different happened.

Joe Blackburn and Jason Croft take us behind the scenes of an exclusive mastermind where high-performing business owners gather every four months to level up their game.

This isn't your typical corporate networking event with boring power points and forced small talk.

Joe reveals how he structures these gatherings to build real connections: Starting with poolside drinks, followed by bacon-filled breakfasts (apparently the best bacon of his life), and plenty of "Stand and Deliver" opportunities.

But the magic happens between these moments.

The group uses a principle called "The Mustard Rule" - if someone has mustard on their face, you tell them. It's not kind to stay quiet. This creates an environment where hard truths are shared, blind spots are spotted, and real growth happens.

Jason expertly pulls out insights about why even successful business owners need this kind of support. He highlights how progress often feels incremental day-to-day, until you look back and realize how far you've come.

Key takeaways:

- Why going back to basics often beats chasing new strategies

- How to create trust in business groups

- The power of mixing different industries in one room

- Why focusing on family is crucial for sustainable success

The episode ends with plans for 2025, including a new program called Lion Cubs - teaching business principles to the next generation.

This conversation gives a rare glimpse into how top performers think, grow, and support each other in ways most people never see.

Find all the show notes and links here: https://www.salesassassinspodcast.com/9

The holidays aren't your signal to slow down - they're your chance to pull ahead while everyone else takes their foot off the gas.

In this episode of Sales Assassins, Joe Blackburn and Jason Croft break down why November and December are actually prime time for relationship building and setting up massive wins for the new year.

Joe shares his proven holiday game plan that turns standard seasonal networking into real business opportunities. His approach? Pure gratitude and strategic generosity.

Key takeaways:

- Why waiting until January to restart your momentum will cost you until March

- The exact framework for picking your "Focus Five" relationships to nurture

- How to turn holiday parties from awkward mingling into real connections

- Smart ways to get in front of your clients' entire family during the season

- The "Mayor Strategy" that makes you the most visible person in your market

Most business owners use the holidays as their excuse to coast. Top performers use them as their advantage.

Between charity events, social gatherings, and natural opportunities to show gratitude, the next 60 days are filled with chances to strengthen your network while your competition hibernates.

Jason pulls out practical tips through targeted questions, while Joe provides the strategic framework and mindset shifts needed to maximize the season.

This isn't about aggressive selling during the holidays. It's about authentic relationship building when people are most open to connecting.

Want to crush Q1? The work starts now. Listen to learn exactly how to make it happen.

Find all the show notes and links here: https://www.salesassassinspodcast.com/8