Most sales "gurus" tell you to never give up on a prospect. Joe Blackburn and Jason Croft think that's terrible advice.

In this raw conversation about modern sales psychology, Joe shares his controversial "F*** them next" mindset that helped him build multiple 7-figure businesses.

While most coaches push endless follow-ups, Joe explains why obsessing over reluctant prospects actually repels the people who want to work with you.

The episode breaks down:

- Why your empty pipeline makes you act desperate (and how to fix it)

- The "Are you okay?" text that gets ghosting prospects to respond within hours

- How to know when to keep pursuing vs when to move on

- The exact system for staying connected without being annoying

- Why being everyone's second choice can be more profitable than being first

Jason brings out practical examples through targeted questions, while Joe shares stories from his decades of experience - including the legal bill he keeps on his desk as a reminder to stop chasing the wrong prospects.

Joe also reveals the "catch-all event" strategy - a way to nurture relationships at scale without spending much time or money. From Tesla test drives to Santa photo sessions, they break down exactly how to create events that keep you top-of-mind.

Whether you're tired of prospects going cold or want to build a more sustainable sales approach, this episode gives you permission to stop the endless pursuit and focus on people who actually want to work with you.

Find all the show notes and links here: https://www.salesassassinspodcast.com/11