The digital marketing landscape for lawyers has fundamentally changed, and small law firms are feeling the squeeze. Large multi-state firms have discovered a profitable formula: automate backend processes, offshore what they can, and reinvest those savings into increasingly aggressive advertising campaigns. The result? Client acquisition costs have skyrocketed to $2,400-$3,000 per case – an unsustainable model for most small practices.

At the center of this transformation are companies like Case Connect, flooding social media with deceptive advertisements promising "Harvard-level AI" that can instantly calculate settlement values while explicitly telling viewers to avoid "greedy lawyers." These misleading campaigns create unrealistic expectations while simultaneously undermining the perceived value of legal representation. What happens when a potential client fills out one of these forms? They're quickly connected with a law firm using carefully crafted intake scripts designed to sign cases within minutes – even on weekends – often charging premium contingency rates of 40% to offset their enormous marketing expenses.

For solo practitioners and small firms that can't match this "speed-to-lead" approach, competing in the digital arena has become nearly impossible. The sustainable path forward isn't trying to outspend these marketing behemoths but rather doubling down on what small firms do best: building relationships, fostering community connections, and providing exceptional client service that naturally generates referrals. By focusing on creating remarkable experiences rather than chasing the latest marketing trend, small firms can build practices that aren't vulnerable to the whims of search algorithms or dependent on increasingly expensive digital advertising. Discover how to position your firm to thrive in this challenging landscape while maintaining your professional integrity and building a practice you genuinely enjoy.

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Brian Glass is a nationally recognized personal injury lawyer in Fairfax, Virginia. He is passionate about living a life of his own design and looking for answers to solutions outside of the legal field. This podcast is his effort to share that passion with others.

Want to connect with Brian?

Follow Brian on Instagram: @thebrianglass
Connect on LinkedIn

It’s April Fools’ Day—but what you’re about to hear is no joke.

The legal industry is facing a quiet revolution. AI tools are writing demand letters. Offshore teams are handling case management. And some of the biggest personal injury firms in the country are pulling in $25,000 per case—while still struggling to turn a profit.

So what gives?

In this episode, Brian Glass sits down with Gabriel Stiritz, founder of Lexamica and one of the sharpest minds in legal tech and strategy, to answer the question that’s on every small firm owner’s mind:

What will your law firm look like in 2030—and will it even exist?

Together, they unpack the rise of cost compression, the ethics of passing AI expenses onto clients, and why operations—not just marketing—now make or break your business. Gabriel also shares why Big Law’s playbook might not be worth copying, and how small firms can win by staying scrappy, service-oriented, and deeply rooted in their communities.

If you've ever wondered whether it’s worth chasing scale, if 40% fees are sustainable, or how to compete in a market increasingly owned by hedge funds and software… this conversation is your roadmap.

This isn’t just a forecast—it’s a challenge. And the time to rethink your strategy is now.

Press play to hear what’s coming—and what to do about it.

Connect with Gabriel:
Follow Gabriel Stiritz on LinkedIn or learn more about Lexamica at lexamica.com

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Brian Glass is a nationally recognized personal injury lawyer in Fairfax, Virginia. He is passionate about living a life of his own design and looking for answers to solutions outside of the legal field. This podcast is his effort to share that passion with others.

Want to connect with Brian?

Follow Brian on Instagram: @thebrianglass
Connect on LinkedIn

We explore the concept of the "prospect pipeline" and how lawyers can create marketing that addresses potential clients at every level of awareness and interest – from those who don't even realize they have a legal problem to those ready to sign a retainer agreement.

• The five levels of market awareness from Gene Schwartz's "Breakthrough Advertising" and how they apply to legal marketing
• How to create content that addresses clients at each stage of awareness
• Tips for creating effective social media videos without perfectionism getting in the way
• Ways to differentiate your law firm beyond claiming to be "the best"
• Why systematic lead follow-up is crucial and how it can double your case signings
• Tools for streamlining your content creation: Descript, Opus Pro, and Vista Social
• The importance of tracking your leads and implementing follow-up systems

If you're struggling with implementing these strategies or want personalized guidance, check out theglmtribe.com or reach out directly via LinkedIn to explore a 60-day trial of our membership program.

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Brian Glass is a nationally recognized personal injury lawyer in Fairfax, Virginia. He is passionate about living a life of his own design and looking for answers to solutions outside of the legal field. This podcast is his effort to share that passion with others.

Want to connect with Brian?

Follow Brian on Instagram: @thebrianglass
Connect on LinkedIn

Today’s episode delves into the powerful journey of transforming a law firm website into a revenue-generating asset through SEO. With actionable insights from Jason Hennessey, we explore core strategies, challenges, and the patience required for success.

• Discussion of essential SEO components: relevancy, popularity, integrity
• Highlights initial low performance and gradual improvement of birthinjurylawyer.com
• Insights into the critical role of content quality and keyword alignment
• Understanding the importance of a well-planned link-building strategy
• Digital PR campaigns as a successful strategy for gaining media attention
• Encouragement for listeners to take actionable steps in their SEO efforts
• Emphasis on the power of persistence and continuous learning in SEO

If you're keen to change your digital marketing game, follow the strategies outlined in this episode!

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Brian Glass is a nationally recognized personal injury lawyer in Fairfax, Virginia. He is passionate about living a life of his own design and looking for answers to solutions outside of the legal field. This podcast is his effort to share that passion with others.

Want to connect with Brian?

Follow Brian on Instagram: @thebrianglass
Connect on LinkedIn

This episode focuses on the return of the Great Legal Marketing Summit and how it empowers lawyers to overhaul their approach to marketing and practice management by emphasizing the importance of strategy. We discuss strategies for managing a law firm effectively, the significance of aligning professional ambitions with personal values, and how to create an engaging client experience.

• Introduction to the upcoming Great Legal Marketing Summit in 2025
• Importance of merging marketing tactics with long-term strategies
• Discussion of lawyer burnout and overwork
• Emphasis on knowledge-sharing in the legal community
• Understanding the concept of “zone of genius” for sustainable practices
• Need for timely responses in client intake processes
• Encouragement for lawyers to assess personal and professional goals
• Introduction to the mastermind group and its membership benefits

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Brian Glass is a nationally recognized personal injury lawyer in Fairfax, Virginia. He is passionate about living a life of his own design and looking for answers to solutions outside of the legal field. This podcast is his effort to share that passion with others.

Want to connect with Brian?

Follow Brian on Instagram: @thebrianglass
Connect on LinkedIn

What if law school wasn’t the only way to break into the legal industry?

Nate Crespo was all set to take the traditional path—ace the LSAT, get into law school, and become a lawyer. But after scoring a 151, he started questioning whether that was the right move. Instead of following the script, he picked up a mic and launched Lawyers in the Making, a podcast that explores the unique and unexpected journeys into the legal profession.

Now, with over 100 episodes under his belt, Nate has built a platform that’s opened doors he never imagined—sponsorships, networking with top legal professionals, and even inspiring others to start their own podcasts. And the best part? He did it all before ever stepping foot in a law school classroom.

In this episode, Nate shares:

• Why he pressed pause on law school to chase real-world opportunities
• How his podcast helped him land sponsorships and build powerful connections
• The no-excuses formula for starting a podcast with just a mic and an idea
• Why consistency, not talent, is the real key to success in content creation
• His bold vision for live networking events that bring law students, lawyers, and legal tech professionals together

If you’ve ever questioned whether there’s another way to succeed in the legal world—or wondered if a podcast could be your secret weapon—this episode will change the way you think about career paths and opportunity. Tune in now.

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Brian Glass is a nationally recognized personal injury lawyer in Fairfax, Virginia. He is passionate about living a life of his own design and looking for answers to solutions outside of the legal field. This podcast is his effort to share that passion with others.

Want to connect with Brian?

Follow Brian on Instagram: @thebrianglass
Connect on LinkedIn

Brian Glass shares the three primary constraints that prevent law firms from growing: leads, sales, and production—and why solving them one at a time is crucial for scaling from $1M to $5M in revenue.

• Most law firms think they have a leads problem, but actually struggle with sales
• Front desk staff and paralegals often undermine sales by not believing in your value
• Ghost call testing reveals even top firms have serious intake conversion issues
• Properly trained sales staff should build trust and share success stories about similar cases
• Implementing automated follow-up sequences through CRMs like Lead Docket increases conversion dramatically
• Answering calls live in-house increases sign rates by 14% compared to web forms or answering services
• Standardizing case processes with clear timelines compresses case duration and improves cash flow
• Regular client contact (monthly phone calls) helps identify treatment gaps and opportunities to increase case value
• Paid lead generation works but is expensive ($2,500-$3,000 per client vs $1,600 through organic methods)
• Capital constraints usually result from trying to solve all three problems simultaneously

Get Brian's new book "Renegade Lawyer Marketing" for just the cost of shipping at renegadelawyermarketing.com to learn how to build a practice that attracts clients at $1,600 acquisition cost.

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Brian Glass is a nationally recognized personal injury lawyer in Fairfax, Virginia. He is passionate about living a life of his own design and looking for answers to solutions outside of the legal field. This podcast is his effort to share that passion with others.

Want to connect with Brian?

Follow Brian on Instagram: @thebrianglass
Connect on LinkedIn

What if your law firm became as recognizable as a top sports team?

Tim Semelroth, Iowa’s only board-certified truck accident lawyer, joins Brian to reveal the branding, marketing, and community engagement strategies that took his law firm from three attorneys to seventeen—and made him the go-to lawyer for catastrophic truck accident cases in Iowa.

Inside this episode, you’ll learn:
✅ Why personal branding (like Tim’s “Tim from Iowa” strategy) is a game-changer.
✅ How diversifying practice areas protects against legal industry shifts.
✅ The SEO genius behind MockTrial101.com and how it builds powerful backlinks.
✅ How “underpriced attention” in sports marketing helped Tim outmaneuver competitors (hello, Caitlin Clark 🏀).
✅ The #1 mistake lawyers make when speaking at conferences—and how to turn every speaking gig into new referrals.

Tim’s not just building a firm—he’s building a brand that sticks. If you’re serious about scaling your practice, securing better cases, and making an impact in your community, this episode is a must-listen.

🎧 Hit play now and start building the firm of your dreams!

👉 Want to connect with Tim?
📩 Email: tsemelroth@fightingforfairness.com
🌐 Website: MockTrial101.com | FightingForFairness.com
📱 LinkedIn: Tim Semelroth

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Brian Glass is a nationally recognized personal injury lawyer in Fairfax, Virginia. He is passionate about living a life of his own design and looking for answers to solutions outside of the legal field. This podcast is his effort to share that passion with others.

Want to connect with Brian?

Follow Brian on Instagram: @thebrianglass
Connect on LinkedIn