It’s April Fools’ Day—but what you’re about to hear is no joke.

The legal industry is facing a quiet revolution. AI tools are writing demand letters. Offshore teams are handling case management. And some of the biggest personal injury firms in the country are pulling in $25,000 per case—while still struggling to turn a profit.

So what gives?

In this episode, Brian Glass sits down with Gabriel Stiritz, founder of Lexamica and one of the sharpest minds in legal tech and strategy, to answer the question that’s on every small firm owner’s mind:

What will your law firm look like in 2030—and will it even exist?

Together, they unpack the rise of cost compression, the ethics of passing AI expenses onto clients, and why operations—not just marketing—now make or break your business. Gabriel also shares why Big Law’s playbook might not be worth copying, and how small firms can win by staying scrappy, service-oriented, and deeply rooted in their communities.

If you've ever wondered whether it’s worth chasing scale, if 40% fees are sustainable, or how to compete in a market increasingly owned by hedge funds and software… this conversation is your roadmap.

This isn’t just a forecast—it’s a challenge. And the time to rethink your strategy is now.

Press play to hear what’s coming—and what to do about it.

Connect with Gabriel:
Follow Gabriel Stiritz on LinkedIn or learn more about Lexamica at lexamica.com

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Brian Glass is a nationally recognized personal injury lawyer in Fairfax, Virginia. He is passionate about living a life of his own design and looking for answers to solutions outside of the legal field. This podcast is his effort to share that passion with others.

Want to connect with Brian?

Follow Brian on Instagram: @thebrianglass
Connect on LinkedIn

We explore the concept of the "prospect pipeline" and how lawyers can create marketing that addresses potential clients at every level of awareness and interest – from those who don't even realize they have a legal problem to those ready to sign a retainer agreement.

• The five levels of market awareness from Gene Schwartz's "Breakthrough Advertising" and how they apply to legal marketing
• How to create content that addresses clients at each stage of awareness
• Tips for creating effective social media videos without perfectionism getting in the way
• Ways to differentiate your law firm beyond claiming to be "the best"
• Why systematic lead follow-up is crucial and how it can double your case signings
• Tools for streamlining your content creation: Descript, Opus Pro, and Vista Social
• The importance of tracking your leads and implementing follow-up systems

If you're struggling with implementing these strategies or want personalized guidance, check out theglmtribe.com or reach out directly via LinkedIn to explore a 60-day trial of our membership program.

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Brian Glass is a nationally recognized personal injury lawyer in Fairfax, Virginia. He is passionate about living a life of his own design and looking for answers to solutions outside of the legal field. This podcast is his effort to share that passion with others.

Want to connect with Brian?

Follow Brian on Instagram: @thebrianglass
Connect on LinkedIn

Today’s episode delves into the powerful journey of transforming a law firm website into a revenue-generating asset through SEO. With actionable insights from Jason Hennessey, we explore core strategies, challenges, and the patience required for success.

• Discussion of essential SEO components: relevancy, popularity, integrity
• Highlights initial low performance and gradual improvement of birthinjurylawyer.com
• Insights into the critical role of content quality and keyword alignment
• Understanding the importance of a well-planned link-building strategy
• Digital PR campaigns as a successful strategy for gaining media attention
• Encouragement for listeners to take actionable steps in their SEO efforts
• Emphasis on the power of persistence and continuous learning in SEO

If you're keen to change your digital marketing game, follow the strategies outlined in this episode!

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Brian Glass is a nationally recognized personal injury lawyer in Fairfax, Virginia. He is passionate about living a life of his own design and looking for answers to solutions outside of the legal field. This podcast is his effort to share that passion with others.

Want to connect with Brian?

Follow Brian on Instagram: @thebrianglass
Connect on LinkedIn