What if your law firm became as recognizable as a top sports team?

Tim Semelroth, Iowa’s only board-certified truck accident lawyer, joins Brian to reveal the branding, marketing, and community engagement strategies that took his law firm from three attorneys to seventeen—and made him the go-to lawyer for catastrophic truck accident cases in Iowa.

Inside this episode, you’ll learn:
✅ Why personal branding (like Tim’s “Tim from Iowa” strategy) is a game-changer.
✅ How diversifying practice areas protects against legal industry shifts.
✅ The SEO genius behind MockTrial101.com and how it builds powerful backlinks.
✅ How “underpriced attention” in sports marketing helped Tim outmaneuver competitors (hello, Caitlin Clark 🏀).
✅ The #1 mistake lawyers make when speaking at conferences—and how to turn every speaking gig into new referrals.

Tim’s not just building a firm—he’s building a brand that sticks. If you’re serious about scaling your practice, securing better cases, and making an impact in your community, this episode is a must-listen.

🎧 Hit play now and start building the firm of your dreams!

👉 Want to connect with Tim?
📩 Email: tsemelroth@fightingforfairness.com
🌐 Website: MockTrial101.com | FightingForFairness.com
📱 LinkedIn: Tim Semelroth

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Brian Glass is a nationally recognized personal injury lawyer in Fairfax, Virginia. He is passionate about living a life of his own design and looking for answers to solutions outside of the legal field. This podcast is his effort to share that passion with others.

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