What if the key to converting more right-fit clients was already hiding in your DMs, emails, or Voxer messages?

In this episode, I'm chatting with storytelling strategist Jocelyn Montemarano about the power of strategic case studies—and how you can use client success stories to build trust, boost sales, and make your marketing way more persuasive (without being pushy).

Whether you're already collecting testimonials or you've been putting it off because it feels awkward or time-consuming, this convo is packed with mindset shifts, examples, and smart ways to actually use the client love you’re already getting.

✨ Hit Play Now To Hear:

✸ Why screenshots alone aren’t cutting it (and how to make them work better)

✸ The real difference between a “testimonial” and a converting case study

✸ How to reframe data tracking—even if you’re not a numbers person

✸ What Jocelyn includes in her client insight collection system (hint: it starts at onboarding!)

✸ How to match your case studies to the exact objections holding people back from buying

If you’ve ever felt awkward asking for testimonials or unsure what to do with all your rave reviews—this episode is your new go-to.

🎧 Connect with Jocelyn Montemarano:

• Website: scaleyourresonance.com
• Free Training: scaleyourresonance.com/class
• Instagram + Threads: @scaleyourresonance

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Connect with your host Kinsey:

• Authentic AI Website: diywith.ai
• Authentic AI Instagram: @authenticaiforentrepreneurs

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Ready to create Instagram Reels with ease? Snag our Reels Prompt Playbook for ChatGPT to get 10 AI Prompts for Reels hooks + captions (and more!)

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Create your digital mini-me! Train your AI Assistant to think and sound like your brand with Brand Blueprint for ChatGPT.

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Running a product-based biz and feeling stuck on what to post? This episode is your cozy permission slip to simplify, get strategic, and actually have fun with your content again.

Ashley Alderson — founder of The Boutique Hub and retail marketing genius — breaks down her 6 essential content buckets that every physical product seller should be using. Whether you’re selling handmade jewelry on IG or running a full-scale boutique, this convo will help you market like a human (not just a store).

Hit Play Now to Hear:

✸ Why live video works (even if it feels scary and awkward)

✸ The real reason to create a personal brand as a product-based biz

✸ How to sell without sounding salesy — hint: storytelling is everything

✸ The difference between new vs. aged product content (and why it matters)

✸ What “collections” are and how they can make your offers way more relevant

✸ How Target is lowkey winning at emotional marketing (and what we can steal from them)

Connect with Ashley:

• Website: https://theboutiquehub.com
• Instagram: @theboutiquehub
• Ashley’s IG: @ajalderson

🎧 Liked this episode?

Leave a review, share it with your favorite product-based biz owner, or tag us on Instagram @ai.kinsey — we’d love to hear what landed!

Ready to create Instagram Reels with ease? Snag our Reels Prompt Playbook for ChatGPT
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Connect with your host Kinsey:

• Authentic AI Website: diywith.ai
• Authentic AI Instagram: @authenticaiforentrepreneurs

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Ready to create Instagram Reels with ease? Snag our Reels Prompt Playbook for ChatGPT to get 10 AI Prompts for Reels hooks + captions (and more!)

DIYwith.AI/Reels

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Create your digital mini-me! Train your AI Assistant to think and sound like your brand with Brand Blueprint for ChatGPT.

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What if marketing didn’t have to feel like a never-ending, soul-sucking to-do list?
In this episode, I’m joined by Victoria Hajjar — founder of Ugli Ventures — who’s on a mission to make marketing simpler, more joyful, and way less overwhelming.

We talk about the real behind-the-scenes of running a business, how to take imperfect action on purpose, and Victoria’s 24/7 Marketing Flywheel — a clear, repeatable framework for building strategy that actually works (and doesn’t fry your nervous system).

🎧 Tune in for:

✸ Why “more content” ≠ better marketing

✸ How to avoid client scope creep and reclaim your time

✸ The biggest mindset shift Victoria made after burning out in her agency

✸ How to lead your clients and team with clarity — even when you're still figuring it out

✸ The 6 stages of her 24/7 Marketing Flywheel (and why focusing on one thing per stage is game-changing)

This episode is full of real talk, smart strategy, and permission to stop trying to do all the things at once. Your future self will thank you for this one.

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🔗 Resources & Links

→ Download the Free 24/7 Marketing Flywheel Guide: ugliventures.com/overwhelm

→ Connect with Victoria on LinkedIn: linkedin.com/in/victoria-hajjar

→ Follow Ugly Ventures on Instagram: @ugliventures

Ready to create Instagram Reels with ease? Snag our Reels Prompt Playbook for ChatGPT
to get 20 AI Prompts for Reels hooks + captions (and more!)

DIYwith.AI/Reels

Connect with your host Kinsey:

• Authentic AI Website: diywith.ai
• Authentic AI Instagram: @authenticaiforentrepreneurs

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Ready to create Instagram Reels with ease? Snag our Reels Prompt Playbook for ChatGPT to get 10 AI Prompts for Reels hooks + captions (and more!)

DIYwith.AI/Reels

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Create your digital mini-me! Train your AI Assistant to think and sound like your brand with Brand Blueprint for ChatGPT.

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Let’s be honest — a lot of what we’re told about social media growth feels exhausting, surface-level, or straight-up disconnected. That’s why this episode with Kristina Bartold, CEO of The Social Snippet, is such a breath of fresh air.

Kristina shares how she’s built a thriving business (and community) by focusing on connection over conversion — and how you can do the same without faking it or being glued to your phone.

🎧 In this episode, we talk about:

✸ Why engagement > followers (especially for service-based founders)

✸ How to show up in your stories without oversharing or overthinking

✸ Actionable ways to build community online — even in 15 minutes a day

✸ The mindset shift that helps you get out of your head and into real conversations

✸ Why your “underperforming” content might be doing more than you think

This one is warm, practical, and packed with ideas you can use today — especially if you want social media to feel more human, and a lot less overwhelming.

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🔗 Resources & Links

→ Download Kristina’s Free Story Starter Guide: thesocialsnippet.com

→ Join The Social Business Club (use code PODCAST for your first month at $1!)

→ Follow Kristina on IG: @thesocialsnippet or @kristina.bartold

→ Listen to her podcast Community

Ready to create Instagram Reels with ease? Snag our Reels Prompt Playbook for ChatGPT
to get 20 AI Prompts for Reels hooks + captions (and more!)

DIYwith.AI/Reels

Connect with your host Kinsey:

• Authentic AI Website: diywith.ai
• Authentic AI Instagram: @authenticaiforentrepreneurs

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Ready to create Instagram Reels with ease? Snag our Reels Prompt Playbook for ChatGPT to get 10 AI Prompts for Reels hooks + captions (and more!)

DIYwith.AI/Reels

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Create your digital mini-me! Train your AI Assistant to think and sound like your brand with Brand Blueprint for ChatGPT.

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Feeling stretched thin by social media? You’re not alone — and this episode is here to bring you back to center.

In this conversation, I’m joined by the brilliant Peg Fitzpatrick — longtime social media strategist, author, and educator — for a real-talk look at what actually matters when it comes to showing up online. We dig into the emotional side of marketing, the platforms worth your energy, and how to stop chasing trends and start creating content that lasts.

🎧 Hit play for:

✸ Why social media isn’t where your money comes from (and what is)

✸ Peg’s favorite no-stress way to use Instagram Stories

✸ The reason Pinterest is her most powerful platform — and how to use it better

✸ How to take your power back from algorithms and focus on content you own

✸ The advice Peg’s giving small business owners right now — no hacks or hype

This episode is packed with practical mindset shifts, sustainable strategies, and permission to do less better.

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🔗 Resources & Links

→ Peg’s Website: pegfitzpatrick.com

→ Download Peg’s Free Social Media Resources: pegfitzpatrick.com/resources

→ Grab her book: The Art of Small Business Social Media

→ Follow Peg on IG: @pegfitzpatrick

Ready to create Instagram Reels with ease? Snag our Reels Prompt Playbook for ChatGPT
to get 20 AI Prompts for Reels hooks + captions (and more!)

DIYwith.AI/Reels

Connect with your host Kinsey:

• Authentic AI Website: diywith.ai
• Authentic AI Instagram: @authenticaiforentrepreneurs

---------------------------------------

Ready to create Instagram Reels with ease? Snag our Reels Prompt Playbook for ChatGPT to get 10 AI Prompts for Reels hooks + captions (and more!)

DIYwith.AI/Reels

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Create your digital mini-me! Train your AI Assistant to think and sound like your brand with Brand Blueprint for ChatGPT.

DIYwith.AI/Blueprint

This episode is part business strategy, part friendship goals — and 100% packed with practical tips for creative founders.

Jessie and KP are the duo behind Inkpot Creative — a design studio helping photographers and creatives build bold, personality-filled websites that actually convert. In this episode, we talk about what it’s like to grow a business together as real-life friends and roommates (yes, really), and how they’ve learned to blend design, content, and strategy in a way that feels human-first and high-impact.

We also go deep on blogging for business — from SEO basics to website structure to why you don’t need to be perfect or consistent to start seeing results.

🎧 Tune in for:

✸ The behind-the-scenes of building a two-person creative business from scratch

✸ How they approach branding and website design in a way that reflects you

✸ What most people get wrong about websites — and how to fix it

✸ Simple strategies to improve your site’s flow, clarity, and UX

✸ Why blogging isn’t dead (and how to write posts people actually find)

✸ A totally refreshing take on SEO and content consistency that won’t burn you out

Whether you’re a DIYer, a design lover, or someone who’s put off blogging for way too long — this one will get your wheels turning in all the best ways.

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🔗 Resources & Links Mentioned

→ Grab Inkpot’s Free Blog Post Ideas: inkpotcreative.com/free-blog-post-ideas

→ Learn More About Their Blogging for Business Masterclass: inkpotcreative.com/blogging-for-business

→ Listen to their Podcast: Unexpected Entrepreneur

→ Connect with Jessie & KP on IG: @inkpotcreative

→ Peek their gorgeous website: inkpotcreative.com

Ready to create Instagram Reels with ease? Snag our Reels Prompt Playbook for ChatGPT
to get 20 AI Prompts for Reels hooks + captions (and more!)

DIYwith.AI/Reels

Connect with your host Kinsey:

• Authentic AI Website: diywith.ai
• Authentic AI Instagram: @authenticaiforentrepreneurs

---------------------------------------

Ready to create Instagram Reels with ease? Snag our Reels Prompt Playbook for ChatGPT to get 10 AI Prompts for Reels hooks + captions (and more!)

DIYwith.AI/Reels

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Create your digital mini-me! Train your AI Assistant to think and sound like your brand with Brand Blueprint for ChatGPT.

DIYwith.AI/Blueprint

Using AI in your business doesn't have to feel gross, generic, or like you're outsourcing your soul.

In this episode, I’m sharing exactly how I trained ChatGPT to actually sound like me — quirks, word-nerd tangents, emojis and all. This is about getting authentic results from AI tools without the back-and-forth frustration, so you can create faster and stay true to your brand.

If you're curious how to make AI a helpful teammate instead of a robot-y content generator, this one’s for you.

Hit Play Now To Hear:

✸ Why most people feel “meh” about ChatGPT’s output (and how to fix that)

✸ My simple system for making AI sound so on-brand it’s spooky

✸ The five brand elements your AI assistant needs to know to actually help you

✸ How this method saves me 15 hours a week without sacrificing my voice

✸ Why this isn’t just helpful for AI — it’s clarity gold for your brand, period

If you want to make space for more creativity and flow in your business, without sacrificing your brand’s heart and soul, this episode will show you how.

🔗 Explore the course & join our next live week:
diywith.ai/blueprint

Connect with your host Kinsey:

• Authentic AI Website: diywith.ai
• Authentic AI Instagram: @authenticaiforentrepreneurs

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Ready to create Instagram Reels with ease? Snag our Reels Prompt Playbook for ChatGPT to get 10 AI Prompts for Reels hooks + captions (and more!)

DIYwith.AI/Reels

---------------------------------------

Create your digital mini-me! Train your AI Assistant to think and sound like your brand with Brand Blueprint for ChatGPT.

DIYwith.AI/Blueprint

This one’s for my multi-passionate founders — the ones juggling two businesses, life responsibilities, and a whole lotta heart. 💛

In this episode, I sit down with systems educator and family photographer Dolly DeLong to talk about what it really takes to build a business that supports your life (not the other way around). We dig into sustainable growth, launching without burning out, and giving yourself permission to go slow and intentional.

Hit Play Now To Hear:

✸ The truth behind building a second income stream (spoiler: it’s not overnight)

✸ Dolly’s step-by-step tips for planning a stress-free launch

✸ Why niching down and collaborating helped her finally see results

✸ How to track your business data to work with your seasons, not against them

✸ Simple systems to keep your brain clear and your business moving forward

This episode is a warm hug for anyone building something big while also living real life. You’ll walk away with practical ideas, a few laughs, and permission to define success on your terms.

—

🔗 Grab Dolly’s Freebie:
The Essential Email Launch Checklist – A clear, sanity-saving checklist of every email you need for your next launch

👋 Connect with Dolly:
Website: systemsandworkflowmagic.com
Instagram: @dollydelongeducation
Podcast: Systems & Workflow Magic

Ready to create Instagram Reels with ease? Snag our Reels Prompt Playbook for ChatGPT
to get 20 AI Prompts for Reels hooks + captions (and more!)

DIYwith.AI/Reels

Connect with your host Kinsey:

• Authentic AI Website: diywith.ai
• Authentic AI Instagram: @authenticaiforentrepreneurs

---------------------------------------

Ready to create Instagram Reels with ease? Snag our Reels Prompt Playbook for ChatGPT to get 10 AI Prompts for Reels hooks + captions (and more!)

DIYwith.AI/Reels

---------------------------------------

Create your digital mini-me! Train your AI Assistant to think and sound like your brand with Brand Blueprint for ChatGPT.

DIYwith.AI/Blueprint