Running a product-based biz and feeling stuck on what to post? This episode is your cozy permission slip to simplify, get strategic, and actually have fun with your content again.

Ashley Alderson — founder of The Boutique Hub and retail marketing genius — breaks down her 6 essential content buckets that every physical product seller should be using. Whether you’re selling handmade jewelry on IG or running a full-scale boutique, this convo will help you market like a human (not just a store).

Hit Play Now to Hear:

✸ Why live video works (even if it feels scary and awkward)

✸ The real reason to create a personal brand as a product-based biz

✸ How to sell without sounding salesy — hint: storytelling is everything

✸ The difference between new vs. aged product content (and why it matters)

✸ What “collections” are and how they can make your offers way more relevant

✸ How Target is lowkey winning at emotional marketing (and what we can steal from them)

Connect with Ashley:

• Website: https://theboutiquehub.com
• Instagram: @theboutiquehub
• Ashley’s IG: @ajalderson

🎧 Liked this episode?

Leave a review, share it with your favorite product-based biz owner, or tag us on Instagram @ai.kinsey — we’d love to hear what landed!

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Connect with your host Kinsey:

• Authentic AI Website: diywith.ai
• Authentic AI Instagram: @authenticaiforentrepreneurs

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