What if the key to converting more right-fit clients was already hiding in your DMs, emails, or Voxer messages?

In this episode, I'm chatting with storytelling strategist Jocelyn Montemarano about the power of strategic case studies—and how you can use client success stories to build trust, boost sales, and make your marketing way more persuasive (without being pushy).

Whether you're already collecting testimonials or you've been putting it off because it feels awkward or time-consuming, this convo is packed with mindset shifts, examples, and smart ways to actually use the client love you’re already getting.

✨ Hit Play Now To Hear:

✸ Why screenshots alone aren’t cutting it (and how to make them work better)

✸ The real difference between a “testimonial” and a converting case study

✸ How to reframe data tracking—even if you’re not a numbers person

✸ What Jocelyn includes in her client insight collection system (hint: it starts at onboarding!)

✸ How to match your case studies to the exact objections holding people back from buying

If you’ve ever felt awkward asking for testimonials or unsure what to do with all your rave reviews—this episode is your new go-to.

🎧 Connect with Jocelyn Montemarano:

• Website: scaleyourresonance.com
• Free Training: scaleyourresonance.com/class
• Instagram + Threads: @scaleyourresonance

Ready to create Instagram Reels with ease? Snag our Reels Prompt Playbook for ChatGPT
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Connect with your host Kinsey:

• Authentic AI Website: diywith.ai
• Authentic AI Instagram: @authenticaiforentrepreneurs

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Ready to create Instagram Reels with ease? Snag our Reels Prompt Playbook for ChatGPT to get 10 AI Prompts for Reels hooks + captions (and more!)

DIYwith.AI/Reels

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Create your digital mini-me! Train your AI Assistant to think and sound like your brand with Brand Blueprint for ChatGPT.

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Running a product-based biz and feeling stuck on what to post? This episode is your cozy permission slip to simplify, get strategic, and actually have fun with your content again.

Ashley Alderson — founder of The Boutique Hub and retail marketing genius — breaks down her 6 essential content buckets that every physical product seller should be using. Whether you’re selling handmade jewelry on IG or running a full-scale boutique, this convo will help you market like a human (not just a store).

Hit Play Now to Hear:

✸ Why live video works (even if it feels scary and awkward)

✸ The real reason to create a personal brand as a product-based biz

✸ How to sell without sounding salesy — hint: storytelling is everything

✸ The difference between new vs. aged product content (and why it matters)

✸ What “collections” are and how they can make your offers way more relevant

✸ How Target is lowkey winning at emotional marketing (and what we can steal from them)

Connect with Ashley:

• Website: https://theboutiquehub.com
• Instagram: @theboutiquehub
• Ashley’s IG: @ajalderson

🎧 Liked this episode?

Leave a review, share it with your favorite product-based biz owner, or tag us on Instagram @ai.kinsey — we’d love to hear what landed!

Ready to create Instagram Reels with ease? Snag our Reels Prompt Playbook for ChatGPT
to get 20 AI Prompts for Reels hooks + captions (and more!)

DIYwith.AI/Reels

Connect with your host Kinsey:

• Authentic AI Website: diywith.ai
• Authentic AI Instagram: @authenticaiforentrepreneurs

---------------------------------------

Ready to create Instagram Reels with ease? Snag our Reels Prompt Playbook for ChatGPT to get 10 AI Prompts for Reels hooks + captions (and more!)

DIYwith.AI/Reels

---------------------------------------

Create your digital mini-me! Train your AI Assistant to think and sound like your brand with Brand Blueprint for ChatGPT.

DIYwith.AI/Blueprint

What if marketing didn’t have to feel like a never-ending, soul-sucking to-do list?
In this episode, I’m joined by Victoria Hajjar — founder of Ugli Ventures — who’s on a mission to make marketing simpler, more joyful, and way less overwhelming.

We talk about the real behind-the-scenes of running a business, how to take imperfect action on purpose, and Victoria’s 24/7 Marketing Flywheel — a clear, repeatable framework for building strategy that actually works (and doesn’t fry your nervous system).

🎧 Tune in for:

✸ Why “more content” ≠ better marketing

✸ How to avoid client scope creep and reclaim your time

✸ The biggest mindset shift Victoria made after burning out in her agency

✸ How to lead your clients and team with clarity — even when you're still figuring it out

✸ The 6 stages of her 24/7 Marketing Flywheel (and why focusing on one thing per stage is game-changing)

This episode is full of real talk, smart strategy, and permission to stop trying to do all the things at once. Your future self will thank you for this one.

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🔗 Resources & Links

→ Download the Free 24/7 Marketing Flywheel Guide: ugliventures.com/overwhelm

→ Connect with Victoria on LinkedIn: linkedin.com/in/victoria-hajjar

→ Follow Ugly Ventures on Instagram: @ugliventures

Ready to create Instagram Reels with ease? Snag our Reels Prompt Playbook for ChatGPT
to get 20 AI Prompts for Reels hooks + captions (and more!)

DIYwith.AI/Reels

Connect with your host Kinsey:

• Authentic AI Website: diywith.ai
• Authentic AI Instagram: @authenticaiforentrepreneurs

---------------------------------------

Ready to create Instagram Reels with ease? Snag our Reels Prompt Playbook for ChatGPT to get 10 AI Prompts for Reels hooks + captions (and more!)

DIYwith.AI/Reels

---------------------------------------

Create your digital mini-me! Train your AI Assistant to think and sound like your brand with Brand Blueprint for ChatGPT.

DIYwith.AI/Blueprint