, I want to talk about what it means to have something in your business that’s low lift. This actually came up in my membership, Prep School, when someone asked about podcasting. And I told her—for me—podcasting is such a low-lift activity with a great return. But then she asked, “Well, what does low lift even mean?”
So here’s my take. Low lift means I can do it easily, without a ton of setup or effort, and it still pays off big time. For example, my podcast? I literally speak into my phone for 10-15 minutes, sometimes with a planned topic—like launching a program or pushing people into Prep School or an ads course—but other times, I just talk about whatever’s on my mind or what people keep asking me. There’s no fancy setup. Sometimes I record in my car, sometimes in my office, and yes, sometimes even from my bed.
Once I’ve recorded, I drop the file into Descript. I love Descript because I can use Studio Sound to clean up the audio and remove all my "ums" with just one button. Then, I quickly add my intro and outro, and upload it to Libsyn, which is super easy—just drag, drop, type a short summary (or use AI for that), add links, and hit publish. From there, my assistant or I create an email, social media posts, and an audiogram to share.
It might sound like a lot, but really? The whole process takes 45 minutes tops. And that’s why it’s a low-lift activity in my business—minimal effort, consistent impact.
Another example of a low-lift product? Workshops. I’ve been running workshops since day one, and while I’m known for mini courses, workshops are a simple way to deliver value with minimal ongoing effort. You create them once, they live on your website, in your emails, on social media—constantly working for you. And with AI, it’s even faster. I can map out a workshop in minutes, make the slides, record, and upload it. Done.
Low-lift strategies like this keep me moving fast, and that’s been key to my success. So if you’re overcomplicating things—thinking you need a podcast studio or a 3-hour live workshop with 1,000 people—stop. Keep it simple. The goal is to create things that don’t drain your time but still bring results.
Oh! One last thing—I’ve started a private podcast inside Prep School. It’s raw, unedited, and straight from my phone—because again, low lift! Members can ask me business questions, and I’ll respond with a voice note-style podcast. No intro, no outro, just straight answers.
So, if you’re looking for ways to simplify your business while still growing, think about what you can make low lift. Trust me—it pays off.