Today on Chill the Champagne, we’re diving into a game-changing marketing hack that can help you sell more—without reading every marketing book on the planet. If you’ve ever felt stuck trying to market your online course, membership, or offer, this episode is for you.

Here’s the reality: we’re not just course creators or entrepreneurs—we’re all marketers. No matter what you sell, marketing comes first. So if you’ve poured your heart into creating something amazing, but it’s just sitting there collecting dust, it’s time to change that.

In this episode, I share my #1 place to learn marketing fast—and it might surprise you. It’s YouTube! But not in the way you think. Instead of watching marketing tutorials, I study video titles and thumbnails from the best YouTubers out there. These creators are masters at grabbing attention because they’re competing for free views in a crowded space. Their headlines and hooks are goldmines of marketing wisdom that you can apply to your own business.

I break down exactly how to use this strategy to sharpen your marketing edge. Whether you’re looking at content in your niche or completely unrelated industries (like dieting or finance), you can tweak those high-performing hooks to create powerful headlines, email subject lines, social media posts, and sales page copy.

Marketing isn’t just about running ads—it’s about positioning and visibility. And once you start studying these winning YouTube strategies, you’ll begin to see a difference in how people engage with your offers.

So, here’s your homework: spend 10 minutes a day on YouTube, scan the top-performing videos in any niche, and take note of their titles. You’ll start to recognize patterns and learn what makes people click—so you can apply it to your own business.

If you enjoyed this episode, don’t forget to check out my free resources to help you create a mini course that fuels your online business