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Are you struggling to decide what your book should be about? You’re not alone. Many authors find themselves stuck between multiple ideas, unsure which one will resonate most with their audience. In this episode of The Author’s Edge, host Allison Lane shares a proven, keyword-driven strategy to help you identify the perfect book topic that meets your readers’ needs while avoiding the common pitfalls of decision-making. Whether you're an aspiring author or a seasoned writer, these actionable insights will get you one step closer to writing your next bestseller.

What You’ll Learn

• Why brainstorming alone is a mistake and how to involve your audience in the process.
• The dangers of trying to combine multiple ideas into one book.
• How to use Google’s “People Also Ask” tool to uncover reader demand.
• A step-by-step method for narrowing down your book topic with confidence.
• The importance of writing to meet a specific need rather than showcasing all your expertise.

Resources Mentioned

• Connect with Allison Lane: Instagram, Website
• Tool Highlight: Google Search - Incognito Mode
• Podcast Email for Questions: allison@lanelit.com
• Related Episode: How to Build an Author Brand That Stands Out

If you enjoyed today’s episode, take a moment to rate and review The Author’s Edge! Your support helps us reach more aspiring authors and share actionable strategies like these. Don’t forget to subscribe and share this episode with your writing community. Let’s make great books happen together! 🌟

[00:00] – Introduction to the episode’s theme: narrowing down your book topic when you’re an expert in multiple areas.
[01:10] – Why deciding on your own can lead to missing your audience’s needs
[02:35] – The pitfalls of mashing up unrelated topics and why it creates a confusing reader experience.
[03:55] – A step-by-step guide to using Google’s “People Also Ask” feature in an incognito browser to uncover your audience’s most pressing questions.
[06:00] – How to sort the questions from your search to find the most relevant topic for your book.
[07:00] – Recap of strategies and Allison’s encouragement to take action on your findings.

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Welcome to this inspiring episode with Sam Bennett, bestselling author of Get It Done and The 15-Minute Method! If you’re an author or aspiring writer struggling with procrastination or overwhelmed by marketing, Sam has the answers. Learn how to write and market your book in just 15 minutes a day using simple, effective strategies. Whether you’re launching your first book or your fifth, this episode will transform your approach to writing and promotion.

What You’ll Learn:

• The 15-Minute Writing Method: How just 15 minutes a day can help you finish your book faster.
• Fall in Love with Marketing: Shift your mindset to see marketing as creative and fun.
• Overcoming Procrastination: Strategies to stop stalling and start taking action today.
• Effective Personal Branding: Why authenticity is the key to building trust and visibility.
• Crafting a Lead Magnet: Create a freebie that draws in readers and builds your audience.

Resources Mentioned:

• Sam Bennett’s Website: The Real Sam Bennett – Get the Procrastination Domination Starter Kit: https://therealsambennett.com
• Social as @TheRealSamBennett
• Books by Sam Bennett:
  • Get It Done: From Procrastination to Creative Genius in 15 Minutes a Day: https://therealsambennett.com/cmw/pdsk/
  • The 15-Minute Method: The Surprisingly Simple Way to Get Things Done: https://therealsambennett.com/15-minute-method-book/
• Recommended Reads:
  • 10x Is Easier Than 2x by Dan Sullivan & Dr. Benjamin Hardy: https://a.co/d/01CvYCR
  • The Big Hurt by Erika Schickel: https://a.co/d/28LJErn
• Tools for Writers:
  • Heavy cardstock index cards for idea organization. https://a.co/d/8TNyBuv
  • Voice memo apps for capturing ideas on the go.

If you enjoyed today’s episode, take a moment to rate and review The Author’s Edge! Your support helps us reach more authors ready to share their stories. Don’t forget to subscribe and share this episode with fellow writers.

💡 Get your Procrastination Domination Starter Kit at therealsambennett.com and take the first step toward publishing your book today!

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“So incredibly helpful!” >>> If that sounds like you, I’d be so grateful if you’d rate and review the show! Your support helps me empower more authors to build their brands, reach their audiences, and launch their books successfully.

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• Click here, scroll to the bottom, and tap to rate with five stars.
• Select “Write a Review” and tell me what you loved most about the episode!

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Ready to market your book without the guesswork? In this episode of The Author’s Edge, host Allison Lane breaks down three must-know marketing moves to help authors effectively connect with their target audience. Whether you're a debut author or an experienced writer, these strategies will help you grow your readership and increase book sales. Discover how to connect with your readers faster by following the trail blazed by successful authors in your niche. No more reinventing the wheel—just actionable steps to expand your reach.

What You’ll Learn:

• How to research where your ideal readers are already engaging and meet them there.
• Why collaborating with other authors can boost your visibility and build your audience.
• The secrets to crafting pitches that land you podcast features, media interviews, and event invitations.

Allison provides step-by-step guidance and actionable insights to help you avoid common pitfalls and create a solid marketing plan that works.

Resources Mentioned:

• Dr. Tara Cousineau — https://perfectionistsdilemma.com/
• The Perfectionist’s Dilemma: Learn the Art of Self-Compassion and Become a Happy Achiever -https://a.co/d/inME6Ho
• Podcast Research Tools:Listen Notes, Google, or Bing for quick podcast discovery.
• Connect with Allison Lane:
  • Website: https://lanelit.com
  • Instagram: https://www.instagram.com/allisonlanelit

Rate and Review:
If you found this episode helpful, share it with a fellow author who needs a smarter, faster way to connect with their audience. Don’t forget to rate, review, and subscribe to The Author’s Edge on your favorite podcast platform. Your reviews help us reach more authors like you and continue creating valuable content. Let’s keep your journey swift, strategic, and successful! 🚀

Time Stamps:
00:00 Introduction: Why Marketing is Key for Authors
01:00 Welcome to The Author's Edge
02:00 Move #1: Reverse Engineer Your Readers' Journey
06:00 Move #2: Partnering with Authors to Grow Together
09:00 Move #3: Crafting a Winning Pitch to Expand Reach
14:00 Wrapping Up: Taking Action on Your Marketing Plan

Rate, Review, & Follow The Author’s Edge

“So incredibly helpful!” >>> If that sounds like you, I’d be so grateful if you’d rate and review the show! Your support helps me empower more authors to build their brands, reach their audiences, and launch their books successfully.

Here’s how:

• Click here, scroll to the bottom, and tap to rate with five stars.
• Select “Write a Review” and tell me what you loved most about the episode!

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In this episode of The Author's Edge, host Allison Lane sits down with Katie Versluis and Darcy Piedmonte from NetGalley to demystify how authors and publishers can leverage early reviews to build buzz and drive book success. Whether you’re gearing up for a big launch or looking to revitalize your backlist, this conversation will give you actionable strategies to connect with the right readers and make a lasting impression.

What You’ll Learn in This Episode:

• Why Early Reviews Matter: Discover how early reviews can elevate your book's visibility and credibility with readers and retailers.
• The Power of Micro-Influencers: Learn why smaller, niche reviewers are as valuable as major influencers in driving word-of-mouth buzz.
• NetGalley 101: A beginner-friendly breakdown of how the platform works for authors and publishers alike.
• Success Stories: Hear real-life examples of how authors used early feedback to refine their books and boost pre-launch momentum.
• Trends in Book Reviews: Insights into what’s working now in the world of book reviews, from TikTok-style reactions to deep-dive critiques.
• Practical Tools for Authors: How to use NetGalley widgets, QR codes, and reviewer feedback to enhance your book marketing strategy.

Episode Highlights:

• [00:02:20] Katie and Darcy explain what NetGalley is and how it connects authors, publishers, and readers.
• [00:04:45] The surprising role of micro-influencers and why small voices matter in the book world.
• [00:09:10] How early reviews on platforms like NetGalley can help you shape your book’s launch strategy.
• [00:17:30] Case study: How one debut author gained over 400 reviews and built a loyal audience.
• [00:23:00] Timing your NetGalley listing: Why three to six months pre-publication is the sweet spot.
• [00:37:15] Tips for debut authors: Rolling up your sleeves and making the most of NetGalley’s tools.
• [00:44:10] Allison’s advice for treating your book like a product and stepping into the marketer’s role.

Resources mentioned:

• Website: NetGalley: https://www.netgalley.com
• Blog: NetGalley Insights: https://bookish.netgalley.com/category/must-reads/
• “Yes Chef” by Waitlyn Andrews: https://a.co/d/4fd9UwG

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“So incredibly helpful!” >>> If that sounds like you, I’d be so grateful if you’d rate and review the show! Your support helps me empower more authors to build their brands, reach their audiences, and launch their books successfully.

Here’s how:

• Click here, scroll to the bottom, and tap to rate with five stars.
• Select “Write a Review” and tell me what you loved most about the episode!

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@allisonlanelit
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In this episode of The Author’s Edge, Allison Lane dives into the burning question every aspiring author has: When is the right time to query agents? She tackles common misconceptions about timing, shares why waiting for the "perfect" moment may hurt your chances, and explains how to ensure your book proposal is ready to impress.

What you'll learn:

• Why literary agents are always on the lookout for standout proposals.
• The truth about querying during holidays and weekends.
• How to stand out in a surge of January submissions.
• Key tips for refining your marketing plan before pitching.

Mentioned in this episode:

• Book Recommendation: 10x Is Easier Than 2x by Dan Sullivan and Dr. Benjamin Hardy. https://a.co/d/gxHNUYG
• Allison’s LinkedIn Learning course: How to Think Bigger About Your Career: https://www.linkedin.com/learning/how-to-think-bigger-about-your-career
• Allison on LinkedIn: https://www.linkedin.com/in/allisonlanelit

Time Stamps:

00:00 Setting Big Goals and Dreams

00:42 Welcome to the Author's Edge

01:19 The Importance of Community and Guidance

01:57 Querying Literary Agents: Timing and Tips

04:49 The Power of a Captivating Proposal

06:28 Marketing Yourself and Your Book

07:11 Book Recommendation: 10x is Easier than 2x

08:21 Final Thoughts and LinkedIn Learning Course

Rate, Review, & Follow The Author’s Edge

“So incredibly helpful!” >>> If that sounds like you, I’d be so grateful if you’d rate and review the show! Your support helps me empower more authors to build their brands, reach their audiences, and launch their books successfully.

Here’s how:

• Click here, scroll to the bottom, and tap to rate with five stars.
• Select “Write a Review” and tell me what you loved most about the episode!

And don’t forget to follow the podcast if you haven’t already. I’m sharing bonus episodes packed with insider tips, and I’d hate for you to miss out. Hit that follow button now!

@allisonlanelit
LinkedIn @allisonlanelit
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2025 is fast approaching, and big goals need clear roadmaps. In this episode of The Author's Edge, host Allison Lane dives into a proven framework for setting and achieving your biggest aspirations. Learn how to set measurable goals, prioritize your time, and avoid common mistakes that derail progress. Whether you're aiming for a book deal, building your platform, or taking on new challenges, this episode is packed with actionable advice to help you stay focused and make the new year your most productive yet.

What You’ll Learn in This Episode:

• Why your goals should be specific, measurable, and action-oriented.
• How to break down big goals into quarterly priorities.
• The 3 biggest mistakes to avoid when pursuing a book deal.
• Tips for reducing distractions and staying on track.
• How a book proposal can double as your ultimate author branding guide.

Resources Mentioned in This Episode:

• Steps to Get a Book Deal (Free Cheat Sheet): https://www.lanelit.com/book-deal

Rate and Review:
If you loved this episode, please leave a review on your favorite podcast platform and share it with a friend who needs a roadmap for 2025.

Rate, Review, & Follow The Author’s Edge

“So incredibly helpful!” >>> If that sounds like you, I’d be so grateful if you’d rate and review the show! Your support helps me empower more authors to build their brands, reach their audiences, and launch their books successfully.

Here’s how:

• Click here, scroll to the bottom, and tap to rate with five stars.
• Select “Write a Review” and tell me what you loved most about the episode!

And don’t forget to follow the podcast if you haven’t already. I’m sharing bonus episodes packed with insider tips, and I’d hate for you to miss out. Hit that follow button now!

@allisonlanelit
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In this episode of The Author's Edge, host Allison Lane dives into a common question from authors: how to arrange book events at bookstores and other venues without prior in-person connections. Allison answers Leslie's question about organizing book events while living abroad, emphasizing the importance of proactive communication and planning. She provides actionable steps including emailing, following up with phone calls, and preparing comprehensive event plans to ensure bookstore buy-in. Allison also encourages authors to support each other by sharing helpful resources and staying informed. Listen in to get invaluable tips on hosting successful book events.

Time Stamps:

00:00 Introduction: The Bookstore's Role

00:38 Welcome to The Author's Edge

00:48 Diving into the Mailbag

01:04 Leslie's Question: Hosting Book Events

02:26 Tips for Planning Your Book Event

05:36 Final Thoughts and Contact Information

05:47 Podcast Sharing and Conclusion

📚 Resources Mentioned:

• Launch Plan: https://www.lanelit.com/launch
• Get a free Critique: https://www.lanelit.com/cc

Rate, Review, & Follow The Author’s Edge

“So incredibly helpful!” >>> If that sounds like you, I’d be so grateful if you’d rate and review the show! Your support helps me empower more authors to build their brands, reach their audiences, and launch their books successfully.

Here’s how:

• Click here, scroll to the bottom, and tap to rate with five stars.
• Select “Write a Review” and tell me what you loved most about the episode!

And don’t forget to follow the podcast if you haven’t already. I’m sharing bonus episodes packed with insider tips, and I’d hate for you to miss out. Hit that follow button now!

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In this special episode of The Author's Edge, host Allison Lane addresses the common question from aspiring authors: how to write a book when you're not quote/unquote "a writer." Allison talks with celebrated memoir coach and author Marion Roach Smith about the significance of personal storytelling in nonfiction, the differences between memoir and autobiography, and actionable steps for starting and structuring a memoir. Marion encourages emerging authors to embrace their stories and integrate their personal experiences to create compelling narratives. The episode includes practical advice for writing memoirs, tackling common fears, and understanding the market for memoirs. It also touches on the importance of crafting engaging titles and building a presence through essays and opinion pieces. Allison and Marion emphasize the need for courage in memoir writing and provide insights into querying agents and marketing one's work.

Timestamps:

00:00 Introduction to Storytelling and Memoir

00:43 Addressing Common Questions About Writing

01:05 The Importance of Personal Storytelling

01:17 Interview with Marion Roach Smith

02:13 Starting Your Memoir: Tips and Insights

04:18 Understanding Memoir vs. Autobiography

06:13 Writing with Authority and Expertise

08:15 Crafting a Compelling Memoir

10:56 Engaging Your Audience with Personal Stories

14:37 Querying Agents and Publishing Tips

24:00 Think Like a Marketer: Audience Segmentation

25:59 The Power of Courage in Writing

27:51 Crafting a Compelling Memoir

31:13 The Market for Memoir: Myths and Realities

34:49 Creating a Standout Title

38:14 Building Your Writing Portfolio

44:15 Final Thoughts and Encouragement

📚 Resources Mentioned:

• Marion Roach Smith: https://marionroach.com
• The Memoir Project: A Thoroughly Non-Standardized Text for Writing & Life

https://bookshop.org/a/55773/9780446584845

• Take Marion’s Memoir Classes: https://marionroach.com/learn-to-write-memoir-in-4-online-memoir-classes-with-marion-roach-smith/
• Qwerty podcast: https://marionroach.com/category/qwerty-podcast/
• I Don’t Know How You Do It podcast by Jessica Fein: https://podcasts.apple.com/us/podcast/i-dont-know-how-you-do-it/id1668168226
• The Widow’s Guide t

Rate, Review, & Follow The Author’s Edge

“So incredibly helpful!” >>> If that sounds like you, I’d be so grateful if you’d rate and review the show! Your support helps me empower more authors to build their brands, reach their audiences, and launch their books successfully.

Here’s how:

• Click here, scroll to the bottom, and tap to rate with five stars.
• Select “Write a Review” and tell me what you loved most about the episode!

And don’t forget to follow the podcast if you haven’t already. I’m sharing bonus episodes packed with insider tips, and I’d hate for you to miss out. Hit that follow button now!

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