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Are you spreading yourself too thin trying to be everywhere? Too many authors feel pressured to be on every social platform, attend every event, and be available to answer all requests. But that’s a fast track to burnout, not growth.

Allison Lane tackles “Focus vs. FOMO,” - that’s Fear.Of.Missing.Out - and shares how to streamline your marketing so you can grow your visibility without exhaustion. She’s sharing her exact approach to showing up in the right places, repurposing content, and leveraging AI tools to work smarter, not harder. If you’re ready to reclaim your time while still making an impact, this episode is for you.

🎧 Hit play now and let’s get into it.

What You’ll Learn:

• How to identify the right platforms for your audience (and where to stop wasting time).
• The biggest time sucks in book marketing and how to eliminate them.
• How to use AI tools strategically to repurpose content and streamline your workflow.

Resources Mentioned:

• Allison’s Free Tech Stack Pack: https://www.lanelit.com/tech
• Bestseller Launch School: lanelit.com/bestseller
• Hopper HQ (Social media scheduler): https://www.hopperhq.com/?via=allison
• Canva for Templates: https://partner.canva.com/c/3658167/647168/10068
• Connect with me on LinkedIn: https://www.linkedin.com/in/allisonlanelit/

Timestamps:
[00:02:12] – Why “being everywhere” is a myth and what to focus on instead.
[00:04:27] – How I use AI to organize my content (in 15 seconds).
[00:08:06] – Why too many Facebook groups are draining your time.
[00:14:35] – The two biggest time vampires killing your book marketing efficiency.
[00:18:53] – How I structure my week with Prep, Do, and Free Days.

If this episode gave you clarity, take a moment to rate and

Your book launch is your chance to build your visibility and grow your audience. In the Bestseller Launch School guided program, I'll show you how to get buzz before your book hits the shelves, master pre-orders and early sales to get attention and keep sales going long after launch day. Live trainings start April 30th - June 11. Grab your seat now: https://lanelit.com/bestseller

 No matter how you're publishing, you need to launch your book like a pro. Join me 7-week guided program: Bestseller Launch School. Live trainings start April 30. Grab your seat NOW! https://lanelit.com/bestseller

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“So incredibly helpful!” >>> If that sounds like you, I’d be so grateful if you’d rate and review the show! Your support helps more authors build their brands, reach their audiences, and launch their books successfully.

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• Click here, scroll to the bottom, and tap to rate with five stars.
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