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Are you struggling to decide what your book should be about? You’re not alone. Many authors find themselves stuck between multiple ideas, unsure which one will resonate most with their audience. In this episode of The Author’s Edge, host Allison Lane shares a proven, keyword-driven strategy to help you identify the perfect book topic that meets your readers’ needs while avoiding the common pitfalls of decision-making. Whether you're an aspiring author or a seasoned writer, these actionable insights will get you one step closer to writing your next bestseller.

What You’ll Learn

• Why brainstorming alone is a mistake and how to involve your audience in the process.
• The dangers of trying to combine multiple ideas into one book.
• How to use Google’s “People Also Ask” tool to uncover reader demand.
• A step-by-step method for narrowing down your book topic with confidence.
• The importance of writing to meet a specific need rather than showcasing all your expertise.

Resources Mentioned

• Connect with Allison Lane: Instagram, Website
• Tool Highlight: Google Search - Incognito Mode
• Podcast Email for Questions: allison@lanelit.com
• Related Episode: How to Build an Author Brand That Stands Out

If you enjoyed today’s episode, take a moment to rate and review The Author’s Edge! Your support helps us reach more aspiring authors and share actionable strategies like these. Don’t forget to subscribe and share this episode with your writing community. Let’s make great books happen together! 🌟

[00:00] – Introduction to the episode’s theme: narrowing down your book topic when you’re an expert in multiple areas.
[01:10] – Why deciding on your own can lead to missing your audience’s needs
[02:35] – The pitfalls of mashing up unrelated topics and why it creates a confusing reader experience.
[03:55] – A step-by-step guide to using Google’s “People Also Ask” feature in an incognito browser to uncover your audience’s most pressing questions.
[06:00] – How to sort the questions from your search to find the most relevant topic for your book.
[07:00] – Recap of strategies and Allison’s encouragement to take action on your findings.

Rate, Review, & Follow The Author’s Edge

“So incredibly helpful!” >>> If that sounds like you, I’d be so grateful if you’d rate and review the show! Your support helps me empower more authors to build their brands, reach their audiences, and launch their books successfully.

Here’s how:

• Click here, scroll to the bottom, and tap to rate with five stars.
• Select “Write a Review” and tell me what you loved most about the episode!

And don’t forget to follow the podcast if you haven’t already. I’m sharing bonus episodes packed with insider tips, and I’d hate for you to miss out. Hit that follow button now!

@allisonlanelit
LinkedIn @allisonlanelit
Facebook @allisonlanelit

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Welcome to this inspiring episode with Sam Bennett, bestselling author of Get It Done and The 15-Minute Method! If you’re an author or aspiring writer struggling with procrastination or overwhelmed by marketing, Sam has the answers. Learn how to write and market your book in just 15 minutes a day using simple, effective strategies. Whether you’re launching your first book or your fifth, this episode will transform your approach to writing and promotion.

What You’ll Learn:

• The 15-Minute Writing Method: How just 15 minutes a day can help you finish your book faster.
• Fall in Love with Marketing: Shift your mindset to see marketing as creative and fun.
• Overcoming Procrastination: Strategies to stop stalling and start taking action today.
• Effective Personal Branding: Why authenticity is the key to building trust and visibility.
• Crafting a Lead Magnet: Create a freebie that draws in readers and builds your audience.

Resources Mentioned:

• Sam Bennett’s Website: The Real Sam Bennett – Get the Procrastination Domination Starter Kit: https://therealsambennett.com
• Social as @TheRealSamBennett
• Books by Sam Bennett:
  • Get It Done: From Procrastination to Creative Genius in 15 Minutes a Day: https://therealsambennett.com/cmw/pdsk/
  • The 15-Minute Method: The Surprisingly Simple Way to Get Things Done: https://therealsambennett.com/15-minute-method-book/
• Recommended Reads:
  • 10x Is Easier Than 2x by Dan Sullivan & Dr. Benjamin Hardy: https://a.co/d/01CvYCR
  • The Big Hurt by Erika Schickel: https://a.co/d/28LJErn
• Tools for Writers:
  • Heavy cardstock index cards for idea organization. https://a.co/d/8TNyBuv
  • Voice memo apps for capturing ideas on the go.

If you enjoyed today’s episode, take a moment to rate and review The Author’s Edge! Your support helps us reach more authors ready to share their stories. Don’t forget to subscribe and share this episode with fellow writers.

💡 Get your Procrastination Domination Starter Kit at therealsambennett.com and take the first step toward publishing your book today!

Rate, Review, & Follow The Author’s Edge

“So incredibly helpful!” >>> If that sounds like you, I’d be so grateful if you’d rate and review the show! Your support helps me empower more authors to build their brands, reach their audiences, and launch their books successfully.

Here’s how:

• Click here, scroll to the bottom, and tap to rate with five stars.
• Select “Write a Review” and tell me what you loved most about the episode!

And don’t forget to follow the podcast if you haven’t already. I’m sharing bonus episodes packed with insider tips, and I’d hate for you to miss out. Hit that follow button now!

@allisonlanelit
LinkedIn @allisonlanelit
Facebook @allisonlanelit

🔔 Subscribe for more tips and insights on writing and publishing!
👍 Like, comment, and share this video if you found it helpful!

Send me a text!

Ready to market your book without the guesswork? In this episode of The Author’s Edge, host Allison Lane breaks down three must-know marketing moves to help authors effectively connect with their target audience. Whether you're a debut author or an experienced writer, these strategies will help you grow your readership and increase book sales. Discover how to connect with your readers faster by following the trail blazed by successful authors in your niche. No more reinventing the wheel—just actionable steps to expand your reach.

What You’ll Learn:

• How to research where your ideal readers are already engaging and meet them there.
• Why collaborating with other authors can boost your visibility and build your audience.
• The secrets to crafting pitches that land you podcast features, media interviews, and event invitations.

Allison provides step-by-step guidance and actionable insights to help you avoid common pitfalls and create a solid marketing plan that works.

Resources Mentioned:

• Dr. Tara Cousineau — https://perfectionistsdilemma.com/
• The Perfectionist’s Dilemma: Learn the Art of Self-Compassion and Become a Happy Achiever -https://a.co/d/inME6Ho
• Podcast Research Tools:Listen Notes, Google, or Bing for quick podcast discovery.
• Connect with Allison Lane:
  • Website: https://lanelit.com
  • Instagram: https://www.instagram.com/allisonlanelit

Rate and Review:
If you found this episode helpful, share it with a fellow author who needs a smarter, faster way to connect with their audience. Don’t forget to rate, review, and subscribe to The Author’s Edge on your favorite podcast platform. Your reviews help us reach more authors like you and continue creating valuable content. Let’s keep your journey swift, strategic, and successful! 🚀

Time Stamps:
00:00 Introduction: Why Marketing is Key for Authors
01:00 Welcome to The Author's Edge
02:00 Move #1: Reverse Engineer Your Readers' Journey
06:00 Move #2: Partnering with Authors to Grow Together
09:00 Move #3: Crafting a Winning Pitch to Expand Reach
14:00 Wrapping Up: Taking Action on Your Marketing Plan

Rate, Review, & Follow The Author’s Edge

“So incredibly helpful!” >>> If that sounds like you, I’d be so grateful if you’d rate and review the show! Your support helps me empower more authors to build their brands, reach their audiences, and launch their books successfully.

Here’s how:

• Click here, scroll to the bottom, and tap to rate with five stars.
• Select “Write a Review” and tell me what you loved most about the episode!

And don’t forget to follow the podcast if you haven’t already. I’m sharing bonus episodes packed with insider tips, and I’d hate for you to miss out. Hit that follow button now!

@allisonlanelit
LinkedIn @allisonlanelit
Facebook @allisonlanelit

🔔 Subscribe for more tips and insights on writing and publishing!

👍 Like, comment, and share this video if you found it helpful!