Send me a text!

Is your LinkedIn profile helping you get published or quietly holding you back?

Allison Lane sits with LinkedIn expert Brenda Meller to break down the three profile tweaks that instantly boost your visibility and authority online. Whether you're writing your first book, planning a launch, or looking to grow your platform, this episode will show you how to position yourself as a credible expert and attract the right opportunities.

Discover how to make LinkedIn work for you without spending hours on it. Listen now to learn how simple changes can elevate your author marketing and help you get noticed.

What You’ll Learn:

• The three most important updates to make on your LinkedIn profile today.
• How to write a headline that attracts media, readers, and speaking gigs.
• Why your “digital resume” mindset is holding back your book promotion.

Resources Mentioned:

• Brenda Meller's website: https://www.mellermarketing.com
• Brenda Meller’s book: Social Media Pie “How to Enjoy a Bigger Slice of the LinkedIn Pie” - https://bookshop.org/a/55773/9781947345225
• Connect with Brenda on LinkedIn at www.linkedin.com/in/brendameller
• Book Recommendation:
  • Profit First: Transform Your Business from a Cash-Eating Monster to a Money-Making Machine by Mike Michalowicz: https://bookshop.org/a/55773/9780735214149
  • Building Your Money Machine: How to Get Your Money to Work Harder for You Than You Did for It! By Mel H. Abraham: https://bookshop.org/a/55773/9781401979508

Timestamps:

• [00:03:00] Why your outdated profile could be costing you opportunities.
• [00:07:08] How to write a headline that opens doors.
• [00:14:00] The fix that turns visitors into fans.
• [00:25:06] Sto

Your book launch is your chance to build your visibility and grow your audience. In the Bestseller Launch School guided program, I'll show you how to get buzz before your book hits the shelves, master pre-orders and early sales to get attention and keep sales going long after launch day. Live trainings start April 30th - June 11. Grab your seat now: https://lanelit.com/bestseller

 No matter how you're publishing, you need to launch your book like a pro. Join me 7-week guided program: Bestseller Launch School. Live trainings start April 30. Grab your seat NOW! https://lanelit.com/bestseller

Rate, Review, & Follow The Author’s Edge

“So incredibly helpful!” >>> If that sounds like you, I’d be so grateful if you’d rate and review the show! Your support helps more authors build their brands, reach their audiences, and launch their books successfully.

Here’s how:

• Click here, scroll to the bottom, and tap to rate with five stars.
• Select “Write a Review” and tell me what you loved most about the episode!

And don’t forget to follow the podcast if you haven’t already. I’m sharing bonus episodes packed with insider tips, and I’d hate for you to miss out. Hit that follow button now.

LinkedIn @allisonlanelit
Facebook @allisonlanelit

🔔 Subscribe for more tips and insights on writing and publishing!
👍 Like, comment, and share this video if you found it helpful!

Send me a text!

Is the language on your website or email buttons quietly sabotaging your book sales?

Allison Lane sits down with behavioral marketing expert Nancy Harhut and breaks down exactly why “Submit” doesn’t work and what to say instead. Discover how small tweaks in your button copy can drive real results, boost reader engagement, and increase conversions. If you’re building your author platform, planning a book launch, or writing your sales page, this conversation is a masterclass in persuasive language.

Don’t guess; reverse engineer your marketing with decision science that gets results.

What You’ll Learn:

• What words to avoid and what to use instead, in your call-to-action buttons.
• How to write email and website copy that drives readers to buy.
• Why one powerful word can double your conversions.

Resources Mentioned:

• Nancy Harhut’s Website: https://hbtmktg.com
• Nancy’s Book: Using Behavioral Science in Marketing: Drive Customer Action and Loyalty by Prompting Instinctive Responses: https://bookshop.org/a/55773/9781398606487
• Nancy’s Book Recommendation:
  • Audacious: How Humans Win in an AI Marketing World by Mark Schaefer - https://bookshop.org/a/55773/9798987245774
  • The Mindful Body: Thinking Our Way to Chronic Health by Ellen Langer - https://bookshop.org/a/55773/9780593497944
  • Identity Marketing: How to Create Loyal, Lifelong Fans and a Legendary Brand (No Matter What You Sell or the Size of Your Budget) by Veronica Romney - https://bookshop.org/a/55773/9798218556730

Timestamps:

• [05:24] Why “Don’t” doesn’t work: What to say instead.
• [08:15] The biggest marketing mistake new authors make.
• [15:00] How loss aversion drives book sales.
• [26:14] The button copy that gets clicked (and what to stop using).
• [30:19] Use this curiosity tactic to hook your audience instantly.

If this episode gave you a lightbulb moment, take a moment to rate and review The Author’s Edge. It helps us grow and share actionable author marketing insights with more listeners. https://www.youtube.com/watch?v=et3Wxa9yb2M

Register here for the FREE Masterclass "Book Marketing that Works" at lanelit.com/class

Rate, Review, & Follow The Author’s Edge

“So incredibly helpful!” >>> If that sounds like you, I’d be so grateful if you’d rate and review the show! Your support helps more authors build their brands, reach their audiences, and launch their books successfully.

Here’s how:

• Click here, scroll to the bottom, and tap to rate with five stars.
• Select “Write a Review” and tell me what you loved most about the episode!

And don’t forget to follow the podcast if you haven’t already. I’m sharing bonus episodes packed with insider tips, and I’d hate for you to miss out. Hit that follow button now.

LinkedIn @allisonlanelit
Facebook @allisonlanelit

🔔 Subscribe for more tips and insights on writing and publishing!
👍 Like, comment, and share this video if you found it helpful!

Send me a text!

What if your book could do more than sell copies? Most authors stop at the book launch. But what if your book was the beginning, not the end, of something bigger?

Allison Lane sits down with marketing strategist Ann Carden to uncover how authors can reverse engineer success by building a business around their book. Whether you're writing, launching, or already published, this conversation will shift how you think about book promotion strategies and author visibility. It’s not just about selling more books, it’s about expanding your reach and turning your book into a brand.

Ann Carden is a business strategist and founder of Expert in You®, helping authors and experts scale with high-end strategies and standout positioning.

Press play to learn how to turn your book into a business and reach more of the people you’re meant to serve.

What You’ll Learn

• Why the book launch is just a milestone, not the destination.
• How to create a strategy beyond “just sell the book.”
• The key to positioning yourself as a high-value expert.

Resources Mentioned

• Ann Carden’s website: annlcarden.com
• LinkedIn Learning Course: Think Bigger About Your Career by Allison Lane:
• Allison Lane’s tech stack and marketing resources: https://www.lanelit.com/tech
• Book Recommendation:
  • Rich Dad Poor Dad: What the Rich Teach Their Kids about Money That the Poor and Middle Class Do Not! by Robert Kiyosaki - https://bookshop.org/a/55773/9781612681139
  • Gap in the Gain: The High Achievers' Guide to Happiness, Confidence, and Success by Dan Sullivan - https://bookshop.org/a/55773/9781401964368
  • The Slight Edge: Turning Simple Disciplines Into Massive Success and Happiness by Jeff Olson - https://bookshop.org/a/55773/9781626340466
  • 10x Is Easier Than 2x: How World-Class Entrepreneurs Achieve More by Doing Less by Dan Sullivan with Benjamin Hardy - https://bookshop.org/a/55773/9781401969950

Timestamps

• [03:08] Why your book needs a strategy (and what most authors miss).
• [09:26] How to use your book to book paid speaking gigs.
• [14:37] Positioning: The secret to standing out online.
• [20:32] The most effective book marketing strategies right now.
• [30:52] Why getting help is the ultimate fast-track.

Tune in. https://www.youtube.com/wat

Register here for the FREE Masterclass "Book Marketing that Works" at lanelit.com/class

Rate, Review, & Follow The Author’s Edge

“So incredibly helpful!” >>> If that sounds like you, I’d be so grateful if you’d rate and review the show! Your support helps more authors build their brands, reach their audiences, and launch their books successfully.

Here’s how:

• Click here, scroll to the bottom, and tap to rate with five stars.
• Select “Write a Review” and tell me what you loved most about the episode!

And don’t forget to follow the podcast if you haven’t already. I’m sharing bonus episodes packed with insider tips, and I’d hate for you to miss out. Hit that follow button now.

LinkedIn @allisonlanelit
Facebook @allisonlanelit

🔔 Subscribe for more tips and insights on writing and publishing!
👍 Like, comment, and share this video if you found it helpful!