Welcome to the #Add A Zero Podcast, hosted by Jay Allen of My True North—the UK’s leading ethical business consultancy. In Episode 85, Jay dives deep into what it truly takes to lead a 7-figure or multi-7-figure business, as part of the Capacity Compass series. This insightful episode uncovers the three biggest challenges faced by successful business owners, with a powerful focus on leadership.Jay draws from his 12 years in the British Armed Forces, sharing transformative lessons from military leadership and real-world business growth. He walks listeners through the “Five Levels of Leadership”: Positioning, Permission, Production, People Development, and Pinnacle, explaining how to progress from managing tasks to inspiring teams and creating real, sustainable business impact.Whether you’re leading your first employee, a fast-growing team, or an established multi-million pound business, this episode offers actionable strategies to evolve your leadership style. You’ll learn:How to move beyond positional authority and build meaningful relationships within your organization.Why results-based leadership is vital as you scale, and how to create high-performing teams.The secrets to developing people, not just processes—empowering others and planning for succession.What it means to embody “servant leadership,” stepping back to help your business thrive at every level.Jay’s personal stories—serving alongside decorated leaders in high-pressure environments—add credibility and inspiration for business owners looking to recruit, retain, and reward world-class teams.If you’re ready to scale with integrity and leave a lasting legacy, don’t miss this high-impact episode. Listen now, subscribe, and discover how to unlock your leadership potential for seven-figure growth!#Leadership #BusinessGrowth #SevenFigureBusiness #ScalingUp #LeadershipDevelopment #TeamBuilding #BusinessSuccess #ServantLeadership #BusinessOwners #EthicalLeadership #MyTrueNorth #CapacityCompass #AddAZERO #BusinessPodcast #LegacyLeadership #LeadershipJourney #EntrepreneurMindset #SustainableGrowthDon’t miss actionable tips, inspiring stories, and a roadmap to take your leadership—and your company—to the next level. Click “Follow” on Spotify and stay ahead with the #Add A Zero Podcast.

Are you a business owner striving to build a remarkable team that pushes your business to new heights?

Welcome to Episode 84 of the #Add A Zero Podcast by My TrueNORTH – the UK’s premier ethical business consultancy.

In this game-changing episode, hosts Jay Allen and the MC dive deep into one of the most pressing issues faced by modern entrepreneurs: how to recruit, retain, and reward your team of “superheroes” to ensure sustainable business success.

Why Listen to Episode 84?

In a job market overflowing with opportunities — and just as many challenges — finding and keeping the right people is the magic ingredient for scaling any business. The practical strategies, hard-earned insights, and ethical principles discussed in this episode are designed for business leaders who want to:

• Elevate their recruitment game beyond traditional methods

• Retain talented team members who don’t just see your business as a stepping stone

• Reward and inspire staff for long-term loyalty and exponential impact

Whether you are preparing to hire your first employee, building a brand-new department, or expanding rapidly towards seven figures, the timeless advice in this episode is for you.

🔥 Key Topics Covered in This Episode:

I lay out the eighth element of the #AddAZERO methodology: “Recruit, Retain, Reward Superheroes.” Highlighting a critical mistake that business owners make — only advertising for roles when there’s an immediate vacancy. I advocate for a proactive, continuous approach to recruitment. By consistently putting out feelers into the market, you prime your business to capitalize on superstar talent as soon as it becomes available.

Listen, as I challenge conventional thinking by reframing hiring as an investment, not a financial risk. I share how, especially for sales and revenue-generating roles, every new hire should be covering at least 2x their salary by the end of their probation.

This breakthrough mindset helps business owners stop thinking of wages as a “cost” and start seeing them as the fuel for exponential growth.

Forget bland, run-of-the-mill interviews. I detail how to stand out to top candidates by designing a unique interview process. This includes focusing more on your company’s vision, values, and the type of culture you’re building — not just the job description.

Listeners learn how to sell the opportunity, not just the paycheck, and attract those looking for more than a 9-5.

I'll also share my five-step superhero recruitment framework and discuss the importance of an impactful first 100 days, from pairing new hires with “buddies” to setting clear expectations for success. It’s all about setting people up to shine.

Industry data and Jay’s lived experience reveal a fact every entrepreneur should know: salary is rarely the reason employees stay. Instead, purpose, vision, values, and opportunities for personal growth are the true magnets for loyalty.

In this episode, listeners discover 11 actionable strategies to become a “superboss,” building an environment that people never want to leave.

#RecruitRetainReward
#SuperheroTeam
#BusinessGrowth
#HiringStrategy
#BusinessScaling
#AddAZero
#TeamBuilding
#CompanyCulture
#BusinessSuccess
#EmployeeExperience
#GrowWithPurpose
#MyTrueNORTH
#ConsciousLeadership
#LegacyBusiness
#EmployeeRetention
#EthicalRecruitment
#BusinessVision
#PurposeDriven
#NextLevelHiring
#SmartHiring

Are you a business owner striving to build a remarkable team that pushes your business to new heights?

Welcome to Episode 84 of the #Add A Zero Podcast by My TrueNORTH – the UK’s premier ethical business consultancy.

In this game-changing episode, hosts Jay Allen and the MC dive deep into one of the most pressing issues faced by modern entrepreneurs: how to recruit, retain, and reward your team of “superheroes” to ensure sustainable business success.

Why Listen to Episode 84?

In a job market overflowing with opportunities — and just as many challenges — finding and keeping the right people is the magic ingredient for scaling any business. The practical strategies, hard-earned insights, and ethical principles discussed in this episode are designed for business leaders who want to:

Elevate their recruitment game beyond traditional methods

Retain talented team members who don’t just see your business as a stepping stone

Reward and inspire staff for long-term loyalty and exponential impact

Whether you are preparing to hire your first employee, building a brand-new department, or expanding rapidly towards seven figures, the timeless advice in this episode is for you.

Key Topics Covered in This Episode:

Jay Allen lays out the eighth element of the #AddAZERO methodology: “Recruit, Retain, Reward Superheroes.” He highlights a critical mistake that business owners make — only advertising for roles when there’s an immediate vacancy.

Jay advocates for a proactive, continuous approach to recruitment. By consistently putting out feelers into the market, you prime your business to capitalize on superstar talent as soon as it becomes available.

Jay challenges conventional thinking by reframing hiring as an investment, not a financial risk. He shares how, especially for sales and revenue-generating roles, every new hire should be covering at least 2x their salary by the end of their probation.

This breakthrough mindset helps business owners stop thinking of wages as a “cost” and start seeing them as the fuel for exponential growth.

Jay details how to stand out to top candidates by designing a unique interview process. This includes focusing more on your company’s vision, values, and the type of culture you’re building — not just the job description.

Listeners learn how to sell the opportunity, not just the paycheck, and attract those looking for more than a 9-5.

Jay also shares his five-step superhero recruitment framework and discusses the importance of an impactful first 100 days — from pairing new hires with “buddies” to setting clear expectations for success. It’s all about setting people up to shine.

And Jay’s lived experience reveal a fact every entrepreneur should know: salary is rarely the reason employees stay. Instead, purpose, vision, values, and opportunities for personal growth are the true magnets for loyalty.

In this episode, listeners discover 11 actionable strategies to become a “superboss,” building an environment that people never want to leave.

Full episode on Wednesday at 12pm

#RecruitRetainReward#SuperheroTeam#BusinessGrowth#HiringStrategy#BusinessScaling#AddAZero#TeamBuilding#CompanyCulture#BusinessSuccess#EmployeeExperience#GrowWithPurpose#MyTrueNORTH#ConsciousLeadership#LegacyBusiness#EmployeeRetention#EthicalRecruitment#BusinessVision#PurposeDriven#NextLevelHiring#SmartHiring

Are you a business owner striving to build a remarkable team that pushes your business to new heights? Welcome to Episode 84 of the #Add A Zero Podcast by My TrueNORTH – the UK’s premier ethical business consultancy. In this game-changing episode, hosts Jay Allen and the MC dive deep into one of the most pressing issues faced by modern entrepreneurs: how to recruit, retain, and reward your team of “superheroes” to ensure sustainable business success.Why Listen to Episode 84?In a job market overflowing with opportunities — and just as many challenges — finding and keeping the right people is the magic ingredient for scaling any business. The practical strategies, hard-earned insights, and ethical principles discussed in this episode are designed for business leaders who want to:Elevate their recruitment game beyond traditional methodsRetain talented team members who don’t just see your business as a stepping stoneReward and inspire staff for long-term loyalty and exponential impactWhether you are preparing to hire your first employee, building a brand-new department, or expanding rapidly towards seven figures, the timeless advice in this episode is for you.🔥 Key Topics Covered in This Episode:Jay Allen lays out the eighth element of the #AddAZERO methodology: “Recruit, Retain, Reward Superheroes.” He highlights a critical mistake that business owners make — only advertising for roles when there’s an immediate vacancy. Jay advocates for a proactive, continuous approach to recruitment. By consistently putting out feelers into the market, you prime your business to capitalize on superstar talent as soon as it becomes available.Spotify Search Keywords: business hiring tips, recruit the right employees, recruitment strategy, proactive hiring, business team growthJay challenges conventional thinking by reframing hiring as an investment, not a financial risk. He shares how, especially for sales and revenue-generating roles, every new hire should be covering at least 2x their salary by the end of their probation. This breakthrough mindset helps business owners stop thinking of wages as a “cost” and start seeing them as the fuel for exponential growth.Spotify Search Keywords: employee investment, business assets, team ROI, talent value, growing business teamsForget bland, run-of-the-mill interviews. Jay details how to stand out to top candidates by designing a unique interview process. This includes focusing more on your company’s vision, values, and the type of culture you’re building — not just the job description. Listeners learn how to sell the opportunity, not just the paycheck, and attract those looking for more than a 9-5.Jay also shares his five-step superhero recruitment framework and discusses the importance of an impactful first 100 days — from pairing new hires with “buddies” to setting clear expectations for success. It’s all about setting people up to shine.Spotify Search Keywords: unique interview process, hiring for culture, onboarding best practice, first 100 days, business culture fitIndustry data and Jay’s lived experience reveal a fact every entrepreneur should know: salary is rarely the reason employees stay. Instead, purpose, vision, values, and opportunities for personal growth are the true magnets for loyalty. In this episode, listeners discover 11 actionable strategies to become a “superboss,” building an environment that people never want to leave.Full episode on Wednesday at 12pmSpotify Search Keywords: staff retention strategies, keeping employees, retaining talent, employee loyalty, superboss business#RecruitRetainReward#SuperheroTeam#BusinessGrowth#HiringStrategy#BusinessScaling#AddAZero#TeamBuilding#CompanyCulture#BusinessSuccess#EmployeeExperience#GrowWithPurpose#MyTrueNORTH#ConsciousLeadership#LegacyBusiness#EmployeeRetention#EthicalRecruitment#BusinessVision#PurposeDriven#NextLevelHiring#SmartHiring

Are you a business owner who feels tied to your business 24/7? In this powerful episode of the #Add A Zero Podcast, Jay Allen reveals the game-changing strategies to break free from your business bottlenecks and create a company that thrives—without you always being present.

Drawing from over 10 years of research and insights from 100,000+ businesses, Jay dives deep into critical topics for conscientious business leaders:

• Why most businesses get stuck relying on the owner—and how it crushes growth and exit value

• The secret to building a business that can run (and grow) while you take real time off

• Step-by-step tactics to delegate, create rock-solid processes, and empower your team

• How one simple shift led to a client boosting revenue by £700,000 in just 12 months

• Why succession planning is non-negotiable if you want long-term success or a smooth exit

• Actionable advice you can implement now—plus a challenge to identify your top business bottlenecks

If you’re ready to scale without burning out, ensure your business legacy, and unlock true entrepreneurial freedom, this episode is a must-listen!

Drawing on a decade of research with over 100,000 businesses, Jay shares eye-opening insights about the true cost of being indispensable—and why stepping away is critical for growth, scalability, and eventual exit.

Jay challenges listeners to reflect on their own roles: when was the last time you truly disconnected from your business? Could your team thrive if you took a week—or even a month—off? Through real-life stories and practical advice, Jay highlights how creating effective systems, delegating responsibility, and building a business that isn’t solely reliant on you can transform results. Listeners will hear about the remarkable turnaround of a business owner who moved from micromanagement to delegation, resulting in explosive growth and a healthier work-life balance.

Tune in to discover how to get out of your own way, ensure your business can succeed without you, and build a legacy that lasts beyond your direct involvement. Whether you’re just starting out or planning your exit strategy, this episode is packed with valuable lessons for anyone who wants to scale sustainably and ethically.

▶️ Subscribe and listen now on Spotify, YouTube, or your favorite podcast platform.
🌍 Learn more about ethical, sustainable business growth at My TrueNORTH.

#BusinessGrowth
#BusinessStrategy
#Leadership
#ScaleYourBusiness
#BusinessOwner
#SuccessionPlanning
#Delegation
#SustainableBusiness
#ExitStrategy
#WorkOnTheBusiness
#SystemsAndProcesses
#BusinessLegacy
#Entrepreneurship
#SmallBusinessSuccess
#BusinessMentor
#GrowthMindset
#OperationalExcellence
#RemoveTheBottleneck
#MyTrueNORTH
#EthicalBusiness
#Mastery
#Respect
#Accountability
#BusinessPodcast

Are you a business owner who feels tied to your business 24/7? In this powerful episode of the #Add A Zero Podcast, Jay Allen reveals the game-changing strategies to break free from your business bottlenecks and create a company that thrives—without you always being present.Drawing from over 10 years of research and insights from 100,000+ businesses, Jay dives deep into critical topics for conscientious business leaders:Why most businesses get stuck relying on the owner—and how it crushes growth and exit valueThe secret to building a business that can run (and grow) while you take real time offStep-by-step tactics to delegate, create rock-solid processes, and empower your teamHow one simple shift led to a client boosting revenue by £700,000 in just 12 monthsWhy succession planning is non-negotiable if you want long-term success or a smooth exitActionable advice you can implement now—plus a challenge to identify your top business bottlenecksIf you’re ready to scale without burning out, ensure your business legacy, and unlock true entrepreneurial freedom, this episode is a must-listen!Drawing on a decade of research with over 100,000 businesses, Jay shares eye-opening insights about the true cost of being indispensable—and why stepping away is critical for growth, scalability, and eventual exit.Jay challenges listeners to reflect on their own roles: when was the last time you truly disconnected from your business? Could your team thrive if you took a week—or even a month—off? Through real-life stories and practical advice, Jay highlights how creating effective systems, delegating responsibility, and building a business that isn’t solely reliant on you can transform results. Listeners will hear about the remarkable turnaround of a business owner who moved from micromanagement to delegation, resulting in explosive growth and a healthier work-life balance.Tune in to discover how to get out of your own way, ensure your business can succeed without you, and build a legacy that lasts beyond your direct involvement. Whether you’re just starting out or planning your exit strategy, this episode is packed with valuable lessons for anyone who wants to scale sustainably and ethically.Full Episode this Wednesday at 12pm▶️ Subscribe and listen now on Spotify, YouTube, or your favorite podcast platform.🌍 Learn more about ethical, sustainable business growth at My TrueNORTH.#BusinessGrowth#BusinessStrategy#Leadership#ScaleYourBusiness#BusinessOwner#SuccessionPlanning#Delegation#SustainableBusiness#ExitStrategy#WorkOnTheBusiness#SystemsAndProcesses#BusinessLegacy#Entrepreneurship#SmallBusinessSuccess#BusinessMentor#GrowthMindset#OperationalExcellence#RemoveTheBottleneck#MyTrueNORTH#EthicalBusiness#Mastery#Respect#Accountability#BusinessPodcast

Are you a business owner who feels tied to your business 24/7? In this powerful episode of the #Add A Zero Podcast, Jay Allen reveals the game-changing strategies to break free from your business bottlenecks and create a company that thrives—without you always being present.Drawing from over 10 years of research and insights from 100,000+ businesses, Jay dives deep into critical topics for conscientious business leaders:Why most businesses get stuck relying on the owner—and how it crushes growth and exit valueThe secret to building a business that can run (and grow) while you take real time offStep-by-step tactics to delegate, create rock-solid processes, and empower your teamHow one simple shift led to a client boosting revenue by £700,000 in just 12 monthsWhy succession planning is non-negotiable if you want long-term success or a smooth exitActionable advice you can implement now—plus a challenge to identify your top business bottlenecksIf you’re ready to scale without burning out, ensure your business legacy, and unlock true entrepreneurial freedom, this episode is a must-listen!Drawing on a decade of research with over 100,000 businesses, Jay shares eye-opening insights about the true cost of being indispensable—and why stepping away is critical for growth, scalability, and eventual exit.Jay challenges listeners to reflect on their own roles: when was the last time you truly disconnected from your business? Could your team thrive if you took a week—or even a month—off? Through real-life stories and practical advice, Jay highlights how creating effective systems, delegating responsibility, and building a business that isn’t solely reliant on you can transform results. Listeners will hear about the remarkable turnaround of a business owner who moved from micromanagement to delegation, resulting in explosive growth and a healthier work-life balance.Tune in to discover how to get out of your own way, ensure your business can succeed without you, and build a legacy that lasts beyond your direct involvement. Whether you’re just starting out or planning your exit strategy, this episode is packed with valuable lessons for anyone who wants to scale sustainably and ethically.Full Episode this Wednesday at 12pm▶️ Subscribe and listen now on Spotify, YouTube, or your favorite podcast platform.🌍 Learn more about ethical, sustainable business growth at My TrueNORTH.#BusinessGrowth#BusinessStrategy#Leadership#ScaleYourBusiness#BusinessOwner#SuccessionPlanning#Delegation#SustainableBusiness#ExitStrategy#WorkOnTheBusiness#SystemsAndProcesses#BusinessLegacy#Entrepreneurship#SmallBusinessSuccess#BusinessMentor#GrowthMindset#OperationalExcellence#RemoveTheBottleneck#MyTrueNORTH#EthicalBusiness#Mastery#Respect#Accountability#BusinessPodcast

In this episode, host Jay Allen from My True North dives deep into one of the biggest hurdles for businesses hovering in the six-figure range: managing money and cash flow as you push toward that elusive seven-figure milestone.

Jay unpacks the hidden dangers of “growing broke” versus simply “going broke,” revealing how rapid expansion can put your business at risk if cash flow isn’t managed with foresight and discipline. Drawing on years of research and real-life cautionary tales, including his own personal business setbacks, Jay breaks down practical strategies for building cash reserves, forecasting cash flow, and negotiating payment terms—especially when dealing with large corporate clients.

This episode is packed with actionable advice to help you avoid the most common financial pitfalls and confidently scale your business to new heights. If you’re ready to take control of your company’s financial health and ensure it thrives through every stage of growth, you won’t want to miss this conversation.

3 Key Takeaways for Growth-Minded Business Owners:

• Distinguish "Going Broke" vs. "Growing Broke": It’s not only a lack of money that kills businesses, but sometimes, fast growth with poor cashflow planning. Scaling too quickly without reserves can be just as dangerous as not making enough sales.

• Cashflow Forecasting is Critical: Don’t just rely on historical data or your profit and loss statement. Proactively manage when money is due in and out with comprehensive cashflow forecasting. It’s a game-changer for making confident business decisions.

• Negotiate Better Payment Terms: If long payment cycles are standard in your industry, don’t just accept the risk. Renegotiate terms, consider offering early payment discounts, or align with initiatives like the Fair Pay to Small Business scheme. It’s YOUR business—set terms that protect your growth.

If you haven’t yet, think about embedding a cashflow forecast into your business toolkit—Jay shares a ready-made calculator and actionable advice in this episode.

Unlock the secrets to sustainable business growth in Episode 82 of the #Add A Zero Podcast! Join host Jay Allen from My True North as he dives deep into the three biggest money and cash flow challenges faced by ambitious six-figure businesses aiming for that elusive seven-figure milestone. Discover practical strategies to avoid the dangers of "growing broke," manage your cash flow like a pro, and build the financial foundations to scale your business with confidence. Whether you’re an owner with a small team or an entrepreneur hungry to break into the next tier, this episode is packed with real-world advice, actionable tips, and proven tools to help you master your finances and transform your business journey. Subscribe now and start scaling smarter with the UK’s leading ethical business consultancy!

#BusinessGrowth #CashFlow #EntrepreneurTips #SmallBusiness #MyTrueNorth #ADDAZERO