Welcome to the #Add A Zero Podcast, hosted by Jay Allen of My True North—the UK’s leading ethical business consultancy. In Episode 85, Jay dives deep into what it truly takes to lead a 7-figure or multi-7-figure business, as part of the Capacity Compass series. This insightful episode uncovers the three biggest challenges faced by successful business owners, with a powerful focus on leadership.Jay draws from his 12 years in the British Armed Forces, sharing transformative lessons from military leadership and real-world business growth. He walks listeners through the “Five Levels of Leadership”: Positioning, Permission, Production, People Development, and Pinnacle, explaining how to progress from managing tasks to inspiring teams and creating real, sustainable business impact.Whether you’re leading your first employee, a fast-growing team, or an established multi-million pound business, this episode offers actionable strategies to evolve your leadership style. You’ll learn:How to move beyond positional authority and build meaningful relationships within your organization.Why results-based leadership is vital as you scale, and how to create high-performing teams.The secrets to developing people, not just processes—empowering others and planning for succession.What it means to embody “servant leadership,” stepping back to help your business thrive at every level.Jay’s personal stories—serving alongside decorated leaders in high-pressure environments—add credibility and inspiration for business owners looking to recruit, retain, and reward world-class teams.If you’re ready to scale with integrity and leave a lasting legacy, don’t miss this high-impact episode. Listen now, subscribe, and discover how to unlock your leadership potential for seven-figure growth!#Leadership #BusinessGrowth #SevenFigureBusiness #ScalingUp #LeadershipDevelopment #TeamBuilding #BusinessSuccess #ServantLeadership #BusinessOwners #EthicalLeadership #MyTrueNorth #CapacityCompass #AddAZERO #BusinessPodcast #LegacyLeadership #LeadershipJourney #EntrepreneurMindset #SustainableGrowthDon’t miss actionable tips, inspiring stories, and a roadmap to take your leadership—and your company—to the next level. Click “Follow” on Spotify and stay ahead with the #Add A Zero Podcast.

Are you a business owner striving to build a remarkable team that pushes your business to new heights?

Welcome to Episode 84 of the #Add A Zero Podcast by My TrueNORTH – the UK’s premier ethical business consultancy.

In this game-changing episode, hosts Jay Allen and the MC dive deep into one of the most pressing issues faced by modern entrepreneurs: how to recruit, retain, and reward your team of “superheroes” to ensure sustainable business success.

Why Listen to Episode 84?

In a job market overflowing with opportunities — and just as many challenges — finding and keeping the right people is the magic ingredient for scaling any business. The practical strategies, hard-earned insights, and ethical principles discussed in this episode are designed for business leaders who want to:

• Elevate their recruitment game beyond traditional methods

• Retain talented team members who don’t just see your business as a stepping stone

• Reward and inspire staff for long-term loyalty and exponential impact

Whether you are preparing to hire your first employee, building a brand-new department, or expanding rapidly towards seven figures, the timeless advice in this episode is for you.

🔥 Key Topics Covered in This Episode:

I lay out the eighth element of the #AddAZERO methodology: “Recruit, Retain, Reward Superheroes.” Highlighting a critical mistake that business owners make — only advertising for roles when there’s an immediate vacancy. I advocate for a proactive, continuous approach to recruitment. By consistently putting out feelers into the market, you prime your business to capitalize on superstar talent as soon as it becomes available.

Listen, as I challenge conventional thinking by reframing hiring as an investment, not a financial risk. I share how, especially for sales and revenue-generating roles, every new hire should be covering at least 2x their salary by the end of their probation.

This breakthrough mindset helps business owners stop thinking of wages as a “cost” and start seeing them as the fuel for exponential growth.

Forget bland, run-of-the-mill interviews. I detail how to stand out to top candidates by designing a unique interview process. This includes focusing more on your company’s vision, values, and the type of culture you’re building — not just the job description.

Listeners learn how to sell the opportunity, not just the paycheck, and attract those looking for more than a 9-5.

I'll also share my five-step superhero recruitment framework and discuss the importance of an impactful first 100 days, from pairing new hires with “buddies” to setting clear expectations for success. It’s all about setting people up to shine.

Industry data and Jay’s lived experience reveal a fact every entrepreneur should know: salary is rarely the reason employees stay. Instead, purpose, vision, values, and opportunities for personal growth are the true magnets for loyalty.

In this episode, listeners discover 11 actionable strategies to become a “superboss,” building an environment that people never want to leave.

#RecruitRetainReward
#SuperheroTeam
#BusinessGrowth
#HiringStrategy
#BusinessScaling
#AddAZero
#TeamBuilding
#CompanyCulture
#BusinessSuccess
#EmployeeExperience
#GrowWithPurpose
#MyTrueNORTH
#ConsciousLeadership
#LegacyBusiness
#EmployeeRetention
#EthicalRecruitment
#BusinessVision
#PurposeDriven
#NextLevelHiring
#SmartHiring

Are you a business owner striving to build a remarkable team that pushes your business to new heights?

Welcome to Episode 84 of the #Add A Zero Podcast by My TrueNORTH – the UK’s premier ethical business consultancy.

In this game-changing episode, hosts Jay Allen and the MC dive deep into one of the most pressing issues faced by modern entrepreneurs: how to recruit, retain, and reward your team of “superheroes” to ensure sustainable business success.

Why Listen to Episode 84?

In a job market overflowing with opportunities — and just as many challenges — finding and keeping the right people is the magic ingredient for scaling any business. The practical strategies, hard-earned insights, and ethical principles discussed in this episode are designed for business leaders who want to:

Elevate their recruitment game beyond traditional methods

Retain talented team members who don’t just see your business as a stepping stone

Reward and inspire staff for long-term loyalty and exponential impact

Whether you are preparing to hire your first employee, building a brand-new department, or expanding rapidly towards seven figures, the timeless advice in this episode is for you.

Key Topics Covered in This Episode:

Jay Allen lays out the eighth element of the #AddAZERO methodology: “Recruit, Retain, Reward Superheroes.” He highlights a critical mistake that business owners make — only advertising for roles when there’s an immediate vacancy.

Jay advocates for a proactive, continuous approach to recruitment. By consistently putting out feelers into the market, you prime your business to capitalize on superstar talent as soon as it becomes available.

Jay challenges conventional thinking by reframing hiring as an investment, not a financial risk. He shares how, especially for sales and revenue-generating roles, every new hire should be covering at least 2x their salary by the end of their probation.

This breakthrough mindset helps business owners stop thinking of wages as a “cost” and start seeing them as the fuel for exponential growth.

Jay details how to stand out to top candidates by designing a unique interview process. This includes focusing more on your company’s vision, values, and the type of culture you’re building — not just the job description.

Listeners learn how to sell the opportunity, not just the paycheck, and attract those looking for more than a 9-5.

Jay also shares his five-step superhero recruitment framework and discusses the importance of an impactful first 100 days — from pairing new hires with “buddies” to setting clear expectations for success. It’s all about setting people up to shine.

And Jay’s lived experience reveal a fact every entrepreneur should know: salary is rarely the reason employees stay. Instead, purpose, vision, values, and opportunities for personal growth are the true magnets for loyalty.

In this episode, listeners discover 11 actionable strategies to become a “superboss,” building an environment that people never want to leave.

Full episode on Wednesday at 12pm

#RecruitRetainReward#SuperheroTeam#BusinessGrowth#HiringStrategy#BusinessScaling#AddAZero#TeamBuilding#CompanyCulture#BusinessSuccess#EmployeeExperience#GrowWithPurpose#MyTrueNORTH#ConsciousLeadership#LegacyBusiness#EmployeeRetention#EthicalRecruitment#BusinessVision#PurposeDriven#NextLevelHiring#SmartHiring