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Marketing 4.0 is the much-needed handbook for next-generation marketing. Written by the world's leading marketing authorities, this book helps you navigate the increasingly connected world and changing consumer landscape to reach more customers, more effectively. It takes advantage of the shifting consumer mood to reach more customers and engage them more fully than ever before. Exploit the changes that are tripping up traditional approaches, and make them an integral part of your methodology. This book gives you the world-class insight you need to make it happen.

Lana Fleming’s sister has vanished from the set of TV’s hottest show, and no one seems to care. Desperate for answers, Lana sneaks in as an extra, only to get stranded with Griffin Hart, an A-list action star with a reputation for good abs and bad decisions. Though Griffin didn’t expect to be cast as a librarian’s sidekick in a real-life thriller, he’s weirdly into it—and into her. Even more unsettling—she sees right through his playboy persona. But their meet-cute soon turns deadly when they uncover a Hollywood scandal for the ages.

En la antigua Babilonia, Nergal, un alfarero de extraordinaria habilidad, vive inmerso en la monotonía de dar forma a la arcilla. Sin embargo, una noche, bajo una luna oscura y sin brillo, su arte cobra vida de una manera inesperada. En su taller, comienza a esculpir una figura que parece poseer una esencia más allá de lo humano: Ishtar. Lo que inicia como una obra maestra lentamente se transforma en un enigma que desafía no solo la lógica, sino también la realidad misma, adentrándose en lo místico.

We like to think we make decisions based on good reasoning–and that our doctors, judges, politicians, economic forecasters and employers do too. In this groundbreaking book, three world-leading behavioural scientists come together to assess the last great fault in our collective decision-making: noise. We all make bad judgements more than we think. Noise shows us what we can do to make better ones.

The pampered daughter of a wealthy Georgian plantation owner, sixteen-year-old Scarlett O’Hara soon realises that young men can’t resist her charms, despite her forthright manners and her refusal to embrace her mother’s ladylike ways. She enters into an early marriage, but when the war between the Union and the Southern States breaks out and she is left a young widow, Scarlett’s life is turned upside down, and she finds herself embroiled, together with the world surrounding her, in a long struggle for survival.

Amazon, Apple, Facebook, and Google are the four most influential companies on the planet. Just about everyone thinks they know how they got there. Just about everyone is wrong. For all that's been written about the Four over the last two decades, no one has captured their power and staggering success as insightfully as Scott Galloway. Instead of buying the myths these companies broadcast, Galloway asks fundamental questions.

In The Second Machine Age MIT's Erik Brynjolfsson and Andrew McAfee—two thinkers at the forefront of their field—reveal the forces driving the reinvention of our lives and our economy. As the full impact of digital technologies is felt, we will realize immense bounty in the form of dazzling personal technology, advanced infrastructure, and near-boundless access to the cultural items that enrich our lives. Amid this bounty will also be wrenching change. Recent economic indicators reflect this shift: fewer people are working, and wages are falling even as productivity and profits soar.

Do you know how the wealthy look at the world? Where are their priorities? What are their spending and investing habits? How do they feel about opportunity, poverty, charity, and employment? The answers just might surprise you. But acquiring the mindset of a millionaire takes more than a focus on money. In fact to the very rich, money is a byproduct of value given. This is just one crucial piece of the entire picture, revealed here in this program.

The Ellipsis Manual is the kind of book that used to be locked away deep in a vault underground, far away from the prying eyes of those who could misuse its power.

From making faster, better decisions to automating rote work to enabling robots to respond to emotions, AI and machine learning are already reshaping business and society. What should you and your company be doing today to ensure that you're poised for success and keeping up with your competitors in the age of AI? Artificial Intelligence: The Insights You Need from Harvard Business Review brings you today's most essential thinking on AI and explains how to launch the right initiatives at your company to capitalize on the opportunity of the machine intelligence revolution.

What do you do with a little kid who...won't brush her teeth...screams in his car seat...pinches the baby...refuses to eat vegetables...runs rampant in the supermarket? Organized according to common challenges and conflicts, this book is an essential emergency first-aid manual of communication strategies, including a chapter that addresses the special needs of children with sensory processing and autism spectrum disorders.

Half of all 7,000-plus human languages may disappear over the next century, and when they're gone, it will be forever. Ross Perlin, a linguist and codirector of the Manhattan-based non-profit Endangered Language Alliance, is racing against time to map little-known languages across the most linguistically diverse city in history: contemporary New York.

The brave warrior Macbeth allows himself to be persuaded by Lady Macbeth, his wife, to slay good King Duncan and seize the throne of Scotland for himself. Macbeth achieves his ambition, but one murder proves not to be enough as he desperately attempts to eliminate all who might threaten his ill-gotten power. Descending into paranoia, Macbeth achieves his ambition but ravages his soul.

When Liz Dougherty’s first reporting assignment for her North Carolina college newspaper finds her covering a state senator’s impromptu press conference, she has no idea how drastically her life is about to change. Senator Brady Maxwell may look the part with his devastating good looks and impeccable style, but his politics rub Liz the wrong way, and she’s not going to let him off easy. Liz’s hardball question catches Brady off guard and shows her editor, Hayden Lane, that she’s headed places as journalist. But to Liz’s surprise, she’s also headed for a secret, high-stakes romance with Brady Maxwell.

Gettysburg explains the battle's place in the Civil War, why two vast armies clashed there, and how, in the century and a half since, it has been re-imagined, re-created, and re-enacted. It is the story of a battle which no one planned but which became the bloodiest encounter of the war, and one with dramatically high stakes. The postwar romanticization of Gettysburg as the place of "might-have-beens" is based on a kernel of reality.

Here is the second audio volume of an eclectic, eccentric, and altogether brain-bending new collection of short stories from the best-selling Japanese author. Included are "Hunting Knife", "Birthday Girl", "A Perfect Day for Kangaroos", "Man-Eating Cats", "The Rise and Fall of Sharpie Cakes", "Firefly", "A 'Poor Aunt' Story", "Nausea 1979", "Dabchick", "Tony Takitani", "New York Mining Disaster" and "Where I'm Likely to Find It".

I caught the attention of a monster. I didn’t ask for it. Didn’t even see it coming. But the moment I do, it’s too late. Killian Carson is a predator wrapped in sophisticated charm. He’s cold-blooded, manipulative, and savage. The worst part is that no one sees his devil side. I do. And that will cost me everything. I run, but the thing about monsters? They always chase.

Today, PayPal’s founders and earliest employees are considered the technology industry’s most powerful network. Since leaving PayPal, they have formed, funded, and advised the leading companies of our era, including Tesla, Facebook, YouTube, SpaceX, Yelp, Palantir, and LinkedIn, among many others. As a group, they have driven 21st-century innovation and entrepreneurship. Their names stir passions; they’re as controversial as they are admired.

When two girls are abducted and killed in Missouri, journalist Camille Preaker is sent back to her home town to report on the crimes. Long haunted by a childhood tragedy and estranged from her mother for years, Camille suddenly finds herself installed once again in her family's mansion, reacquainting herself with her distant mother and the half sister she barely knows - a precocious 13-year-old who holds a disquieting grip on the town.

Nature puts a “survival switch” in our bodies to protect us from starvation. Stuck in the “on” position, it’s the hidden source of weight gain, heart disease, and many other common health struggles. But you can turn it off.