検索キーワード： ナレーター "Mario Machado" すべてのカテゴリー

The Portable M.B.A. in Marketing offers an upper-level marketing curriculum, updated and applied to today's - and tomorrow's - managers. It illuminates the key issues facing today's companies: the rediscovery of the customer, the quest for total quality, global competition, and the challenges of innovation, all of which are necessary components of the competitive edge in the global economy.

"You're hired!" If these are words you're longing to hear, listen to this. Kiplinger's no-nonsense, hands-on guide will help you develop a job campaign strategy and land a job that meets your criteria. You'll learn about every step of the search, from deciding what kind of work you're suited for, to marketing yourself, to interviewing for first place, to making the final decision. These are tactics that work - and will have you working, too!

So business is booming and you have your feet on the ground - how do you make your business grow? The editors at Kiplinger discuss topics of special interest to today's entrepreneur, including building a firm foundation, getting the most from accountants and attorneys, and hiring the best employees. You'll even get the lowdown on how to take your business global. Whether you already own a small business or plan to start one, don't miss this helpful guide to making your company grow.

Designed to carry tomorrow's leaders into the 21st century, this guide carries through on the strengths that made its predecessor a classic, offering contributions from an international team of experts from today's top business schools. You'll get an overview of all the major business school topics: management, finance, economics, marketing, leadership, strategy, and much more.

"Profound lessons made simple by one of the world's greatest teachers." In this chaotic world of teams, matrix management, and horizontal organizations, it's tougher than ever to get things done. Getting it Done explains how you can: best help a group formulate a clear vision of the results they want; suggest a course of action; learn from past experiences; ask questions effectively; offer ideas that will be heard, and influence the actions of other through your own behavior. The invaluable skills of lateral leadership enable you to achieve the ultimate goal-successful collaboration.