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As Al Ries and Jack Trout - the world-renowned marketing consultants and best-selling authors of Positioning - note, you can build an impressive airplane, but it will never leave the ground if you ignore the laws of physics, especially gravity. Why then, they ask, shouldn’t there also be laws of marketing that must be followed to launch and maintain winning brands? In The 22 Immutable Laws of Marketing, Ries and Trout offer a compendium of 22 innovative rules for understanding and succeeding in the international marketplace.

Smart and accessible, The 22 Immutable Laws of Branding is the definitive text on branding, pairing anecdotes about some of the best brands in the world, like Rolex, Volvo, and Heineken, with the signature savvy of marketing gurus Al and Laura Ries. Combining The 22 Immutable Laws of Branding and The 11 Immutable Laws of Internet Branding, this book proclaims that the only way to stand out in today’s marketplace is to build your product or service into a brand - and provides the step-by-step instructions you need to do so.

The art of argument: It's mysterious and powerful. It's the art of having things go your way. But also it's the art of getting out of your own way. It's having The Moves. But it's also about having The Touch.

Empire of the Summer Moon spans two astonishing stories. The first traces the rise and fall of the Comanches, the most powerful Indian tribe in American history. The second entails one of the most remarkable narratives ever to come out of the Old West: the epic saga of the pioneer woman Cynthia Ann Parker and her mixed-blood son, Quanah, who became the last and greatest chief of the Comanches.

In the Vietnam War, American "rough riders" drove trucks through hostile territory delivering supplies, equipment, ammunition, weapons, fuel, and reinforcements to troops fighting on the war's ever-shifting front lines. But, all too often, the convoys themselves became the front lines. Frank McAdams, a Marine Corps lieutenant, learned that the hard way during a tour of duty that began right after the 1968 Tet Offensive and the siege at Khe Sanh.

Alexander von Humboldt (1769-1859) was an intrepid explorer and the most famous scientist of his age. His restless life was packed with adventure and discovery, whether climbing the highest volcanoes in the world or racing through anthrax-infested Siberia. He came up with a radical vision of nature, that it was a complex and interconnected global force and did not exist for man's use alone. Ironically, his ideas have become so accepted and widespread that he has been nearly forgotten.

After a devastating galactic war, disgraced veteran Ralston Muck ekes out a living as a bouncer at Last Stop Station’s premier nightclub, A Curtain of Stars. Night after night he listens to the club’s star performer, Siren, sing her memories and ease some of his aching loss. But when Siren goes missing, Muck finds himself drawn into a world of dirty cops, drug lords, and conspiracies that trace back to the war itself.

How does the brain generate a conscious thought? And why does so much of our knowledge remain unconscious? Thanks to clever psychological and brain-imaging experiments, scientists are closer to cracking this mystery than ever before. In this lively book, Stanislas Dehaene describes the pioneering work his lab and the labs of other cognitive neuroscientists worldwide have accomplished in defining, testing, and explaining the brain events behind a conscious state.

This is clearly abook every manager should listen to. One of the issues Mintzberg addresses is the frenetic pace and relentless pressures of the job - most managers hardly have time to think. So Mintzberg has done some revising and some updating and has distilled the essence of his original book into a lean, action-oriented shortened version. The core of the book remains the same: Mintzberg's observations of twenty-nine different managers, from business, government, and nonprofits, working in diverse settings ranging from a refugee camp to a symphony orchestra.

A comprehensive history of the people and cases that have changed history, this is the definitive account of the nation's highest court.

Mary Ingles was 23, happily married, and pregnant with her third child when Shawnee Indians invaded her peaceful Virginia settlement in 1755 and kidnapped her, leaving behind a bloody massacre. For months they held her captive. But nothing could imprison her spirit. With the rushing Ohio River as her guide, Mary Ingles walked one thousand miles through an untamed wilderness no white woman had ever seen.

A sharp and illuminating history of one of capitalism's longest-running tensions - the conflicts of interest among public-company directors, managers, and shareholders - told through entertaining case studies and original letters from some of our most legendary and controversial investors and activists.

Includes books one through four in the AL:ICE series: AL:ICE, AL:ICE-9, AL:ICE: Resurrection, and AL:ICE: Space War.

The ability to make sound and timely decisions is the mark of a good leader. But when leaders with otherwise strong track records suddenly begin making poor decisions - as seen in the recent corporate scandals that rocked the business world - the impact can be widespread. In The Stress Effect, leadership expert Henry L. Thompson argues that stress is often the real culprit behind this leadership failure.

A weekend service call changes the life of Doc Anderson forever. Johnny, the surprisingly wealthy energy whiz-kid, introduces Doc to a compelling new investment theme - following the rise of a new spending class. As they set course on a fact-filled adventure, Doc’s eyes are opened to the impact that billions of new consumers will have on our environment and how their increased participation in our fast-changing world will figure into the economy of the future.

The art of argument. It's mysterious and powerful. It's the art of having things go your way. But also it's the art of getting out of your own way. It's having The Moves. But it's also about having The Touch. Arguing. There's the rough and tumble of the norm, the amateur's game. Then there's the pro's game - always knowing what to say, how to say it, and when to say it. Winning arguments without quarreling, squabbling, tussling, wrangling, bickering, raising your voice, losing your cool, or coming to blows.

Former army grunt Jonah Browne was vacationing in Germany years ago, when the Molting began. Today, he’s a man tempered by his determination to keep his family safe from Molters, spending every waking moment defending against the bloodthirsty creatures. But now, a new threat lurks near the cabin. A community perseveres in those same German mountains.

ADHD causes more than just distractibility and restlessness. We avert tragedies by accurately identifying and treating adult ADHD, yet far too often we fail to recognize the condition. Through his political prominence, Mr. Trump nominated himself to be the poster child for adult ADHD. Through his political prominence, Mr. Trump nominated himself to be the poster child for adult ADHD. The President also showcases how we frequently ignore or mischaracterize even florid and daily ADHD-driven behaviors, particularly in individuals who also display other mental health conditions.

The Lazarus Protocol, the corporate plan to reengineer the Earth’s atmosphere, has failed. The mysterious Cassandra and her Neo zealots have weaponized the weather, Anthony Taulke is in jail, Ming Qinlao is on the run, and Colonel Graves is left to clean up the mess. Meanwhile, we the people pay the price - in blood and treasure. But the machinery of the corporation is not dead yet. As Anthony hatches a new scheme to undo the damage caused by the Lazarus Protocol, he makes new alliances and stabs old friends in the back.

Inside the Clinton White House offers an intimate perspective on these questions and many more, granting listeners unprecedented access to the sensitive Oval Office banter that changed the course of history. Bringing together material from 400 hours of candid conversations with over 60 individuals, respected oral historian Russell L. Riley weaves this illuminating testimony with important contextual information to form an irresistible narrative, taking the listener from Clinton's first potential White House bid in 1988 to the final days of his controversial public career.