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Marketing 4.0 is the much-needed handbook for next-generation marketing. Written by the world's leading marketing authorities, this book helps you navigate the increasingly connected world and changing consumer landscape to reach more customers, more effectively. It takes advantage of the shifting consumer mood to reach more customers and engage them more fully than ever before. Exploit the changes that are tripping up traditional approaches, and make them an integral part of your methodology. This book gives you the world-class insight you need to make it happen.

The citizens of Western democracies have been relentlessly propagandized, lied to, and fed a steady diet of distortions and untruths by their media for decades. Editor Michael Walsh brings together a stellar collection of critical thinkers and writers to explain how and why this is happening, its negative effects on our democracies, and what we can do to reverse it.

The Great Forest Rescue is an exhilarating adventure story featuring Benny the Bunny, Molly the Mouse, and Charlie the Chipmunk. Set in a once-vibrant forest that has been devastated by a severe drought, the trio embarks on a heroic mission to restore their home. They face numerous challenges, from moving massive boulders blocking the stream to rallying the forest animals in a united effort. Through their determination and teamwork, they manage to revive the lifeless forest, bringing water back to the streams, rejuvenating plants, and restoring life to their beloved woodland.

Pride keeps them apart, yet fate brings them together. A farmer's daughter struggling to save her family from destitution spurns the man she blames for all her problems—but when her life crumbles around her, she must turn to him for help. Kerr Mackay burns for the one woman he cannot have. He leads his brother's guard and is dedicated to keeping order and peace, but not everyone appreciates his efforts. The daughter of a local farmer who's caused Kerr no end of trouble blames him for her family's ruin.

In the dark underworld of the Russian Bratva, I've finally claimed the object of my obsession: Lydia Ivanova. Beautiful and passionate, she's fire and ice, and I want her. I need her. Lydia is my prize. My spoils of war. Only she doesn't know that yet. Forced into marriage with me to protect her from those who would destroy us, I vow to keep her secure at all costs… even when she fights me tooth and nail. Can I protect Lydia without consuming her, or will our love story end in ashes? The stakes have never been higher and for Lydia… I will burn the world.

What do you do with a little kid who...won't brush her teeth...screams in his car seat...pinches the baby...refuses to eat vegetables...runs rampant in the supermarket? Organized according to common challenges and conflicts, this book is an essential emergency first-aid manual of communication strategies, including a chapter that addresses the special needs of children with sensory processing and autism spectrum disorders.

Loren Calla has only ever been ordinary. As a human struggling to survive in a city that caters to the needs of vampires, werewolves, witches, and other supernatural creatures, she always assumed her life would remain simple, predictable, and as safe as her world would allow.

We like to think we make decisions based on good reasoning–and that our doctors, judges, politicians, economic forecasters and employers do too. In this groundbreaking book, three world-leading behavioural scientists come together to assess the last great fault in our collective decision-making: noise. We all make bad judgements more than we think. Noise shows us what we can do to make better ones.

Here is the second audio volume of an eclectic, eccentric, and altogether brain-bending new collection of short stories from the best-selling Japanese author. Included are "Hunting Knife", "Birthday Girl", "A Perfect Day for Kangaroos", "Man-Eating Cats", "The Rise and Fall of Sharpie Cakes", "Firefly", "A 'Poor Aunt' Story", "Nausea 1979", "Dabchick", "Tony Takitani", "New York Mining Disaster" and "Where I'm Likely to Find It".

Professor James Moriarty (Monaghan) is back for a gripping new adventure that finds him joining forces with his bitter rival, Sherlock Holmes (LaMarr). Moriarty tracks down the woman he loves but discovers that she is trapped in the web of a shadowy cabal of evil that’s growing stronger every day. To fight it, Moriarty must face Lady Milverton (Mirren), a ruthless mastermind whose blackmail poisons the highest levels of power. When he learns that his nemesis Sherlock Holmes is also in Milverton’s grip, the two must set their animosity aside to stop an escalating threat of world war.

In 1896, a Jewish state was a pipe dream. Today the overwhelming majority of Jews identify as Zionists. How did this happen? Ilan Pappe unveils how a lobby changed the map of the Middle East. Zionists exerted pressure on the Congress, cracked down on dissent in the Labour Party, and relentlessly smeared critics.

From making faster, better decisions to automating rote work to enabling robots to respond to emotions, AI and machine learning are already reshaping business and society. What should you and your company be doing today to ensure that you're poised for success and keeping up with your competitors in the age of AI? Artificial Intelligence: The Insights You Need from Harvard Business Review brings you today's most essential thinking on AI and explains how to launch the right initiatives at your company to capitalize on the opportunity of the machine intelligence revolution.

The devastation of 7 October 2023 and the horrors that followed astounded the world. But the Israel-Palestine conflict didn't start on 7 October. It didn't start in 1967 either, when Israel occupied the West Bank, or in 1948 when the state of Israel was declared. It started in 1882, when the first Zionist settlers arrived in what was then Ottoman Palestine. Ilan Pappe untangles the history of two peoples, now sharing one land.

For Lt. Commander Colin Maclntyre, it began as a routine training flight over the moon. For Dahak, a self-aware Imperial battleship, it began millennia ago when that powerful artificial intelligence underwent a mutiny in the face of the enemy. The mutiny was never resolved - Dahak was forced to maroon not just the mutineers but the entire crew on prehistoric Earth.

After discussing what an algorithm does and how its effectiveness can be measured, Louridas covers three of the most fundamental applications areas: graphs, which describe networks, from eighteenth-century problems to today's social networks; searching, and how to find the fastest way to search; and sorting, and the importance of choosing the best algorithm for particular tasks. He then presents larger-scale applications: PageRank, Google's founding algorithm; and neural networks and deep learning.

Amazon, Apple, Facebook, and Google are the four most influential companies on the planet. Just about everyone thinks they know how they got there. Just about everyone is wrong. For all that's been written about the Four over the last two decades, no one has captured their power and staggering success as insightfully as Scott Galloway. Instead of buying the myths these companies broadcast, Galloway asks fundamental questions.

Lucretius was born in 99 BC, and On the Nature of Things is his only surviving work. His aim was to free the Roman world from its two great terrors - the gods and death. Lucretius argues that the gods are not actively involved in life, so need not be appeased; and that death is the end of everything human - body and soul - and therefore should not be feared. But On the Nature of Things is also a poem of striking imagery, intimate natural observation and touching pathos.

On March 11, 2011, an earthquake large enough to knock the earth from its axis sent a massive tsunami speeding toward the Japanese coast and the aging and vulnerable Fukushima Daiichi nuclear power reactors. Over the following weeks, the world watched in horror as a natural disaster became a man-made catastrophe: fail-safes failed, cooling systems shut down, nuclear rods melted.

Walt Whitman said, "...poetry is the voice of the nation, expressing its deepest concerns, ambitions and longings," which is certainly true of the great classic poetry of America. This wide-ranging anthology, from the earliest poets of the 16th century to the present day, reflects the changing preoccupations and visions of Americans, including Henry Wadsworth Longfellow, Edgar Allan Poe, Emily Dickinson, Robert Frost, E.E. Cummings, and more.

In the late 1970s when the government mandated we get the fat out of our food, the food industry responded by pouring more sugar in. The result has been a perfect storm, disastrously altering our biochemistry and driving our eating habits out of our control. To help us lose weight and recover our health, Robert Lustig presents personal strategies to readjust the key hormones that regulate hunger, reward, and stress; and societal strategies to improve the health of the next generation.