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Far from the catchy television spots and sleek magazine spreads are the comparatively modest ads that pop up on websites and in Internet searches. But don't be fooled - online advertising is exploding. Growing at a compound annual rate near 20%, it is now the second-largest advertising channel in the United States. Part history, part guidebook, part prediction for the future, Targeted tells the story of the companies, individuals, and innovations driving this revolution.

Truth is a powerful marketing tool - and really the only way to promote a message and brand effectively. Truth in advertising has long been something to ignore, or at least downplay. The role of advertising has been to position and manipulate brands to convince consumers that they're imbued with qualities they don't necessarily possess, or presume to tell them which ones matter. It worked when the brand's voice was the only voice, but with the rise of social media that era is over.

The second edition of Building the Successful Theater Company takes listeners even deeper into the world of theatrical production, examining in great depth the financial realities of establishing - and maintaining - a successful organization. This indispensable reference is updated to include more theater company profiles with expert advice to better reveal the pitfalls, passions, and practicalities of the theater industry.

Steve Cone, an advertising and marketing veteran of nearly 30 years with and for leading companies including Citigroup, American Express, Epsilon, Appple, and Fidelity, has the kind of hard-earned, high level experience that translates into valuable, tested ideas on what really works - and doesn't - in marketing.

How do brand names differ from other names, and what goes into making a good name great and a bad name ghastly? Knowing this can spell the difference between bankruptcy and marketplace triumph. In this indispensable guide, the authors share the secrets of successful brand names--how they've indelibly stamped cultures around the world; who makes them; why they're made; and how they're compiled, bought, sold, and protected.

Do you have what it takes to become an author, but are not sure where to start? Promote Your Book gives enterprising authors the advantage they need to navigate the publishing industry and gain a better understanding of what book promotion is all about. This well-organized collection of the most successful low-cost and no-cost ideas provides solutions for both aspiring and seasoned authors in any genre. You will learn how to promote the book without changing your lifestyle; how to promote creatively, locally, and through social media; submit news releases and tip sheets; and more.

TV host and PR know-it-all Richard Laermer literally wrote the book on public relations. In 2004, the PR vet and CEO of award-winning RLM PR created the ultimate guide for snaring publicity. Now Full Frontal PR is back in a big and exciting way, as audio book read by Laermer that includes new tips and a brand-new series of Web inclusions.

A thrilling and irreverent memoir about the transformation of the advertising business from the 1980s to today. Richard Kirshenbaum was born to sell. Raised in a family of Long Island strivers, this future advertising titan was just a few years old when his grandfather first taught him that a Cadillac is more than a car, and that if you can’t have a Trinitron you might as well not watch TV. He had no connections when he came to Madison Avenue, but he possessed an outrageous sense of humor that would make him a millionaire.

In today's Internet era, the importance of having an online presence cannot be overstated and one of the Internet's biggest platforms is YouTube. The website sees roughly 15 billion visitors a month, which offers a lot of opportunity for anyone who can find a successful concept. Whether you are an individual looking to build a channel on YouTube to make a career for yourself out of it, or you are representing a business and want to grow a channel to support your company, finding a following on YouTube can be rewarding.

Amazon Advertising: A How-to Guide will teach you all about the incredible tool for driving incremental sales that is Amazon Marketing Services. The Amazon Marketing Services platform can be an amazing method to drive serious sales with little cost, if you know how to use it. This audiobook is for Amazon vendors who would like to start advertising on Amazon or those who have been waiting for an independent guide to the platform before they jump in.

Getting traffic to your website, thus increasing sales and leads, used to be a secret known to experts. Now it has been finally revealed - the true secrets of generating good traffic to your site.

Listen to the incredible story of Jack and how he made over $90 million dollars in 30 months with a simple little invention and the vital life lessons he learned along the way. Learn the secrets to his incredible success and the lessons from his failures.

The most important purpose for any business is marketing and selling, which many people fail to realize. You cannot just place your advertisements periodically. It is an ongoing process. You always have to think of new and innovative promotional ideas, advertisements, slogans, and campaigns.

Find the Right Keyword for Your App or e-Book is an easy step-by-step guide to understand how to use the important keyword planner for your business or venture.

New authors are usually clueless about how to promote their books. In this easy-to-follow guide, I will introduce you to bloggers, pod-casters and author service providers eager to help you promote your books.

How to Promote Your Products on Instagram and Increase Your Profits. is an easy step-by-step book on placing your product on Instagram with the right techniques on hand.

How to advertise a beauty business.

The tеrm "influencer" is wiggling itѕ wау thrоugh a tаnglеd wеb. And it'ѕ a hard оnе tо саtсh bесаuѕе no оnе knоwѕ for сеrtаin whаt it looks likе. Personally, I think this is whеrе thе biggest сhаllеngе lies, bесаuѕе аn influеnсеr is likе a changeling. It has a diffеrеnt image fоr every brаnd аnd оftеn fоr every brand саmраign.

This book is especially for the aspiring at heart - those who are in need of contagious energy and enthusiasm, those who really want to make a difference in their life and willing to follow the lead of change, those who are looking for a new and fresh perspective, those who are seeking an appreciation of the mystery and wonder of life and all creation. This book is for you.

Leave the Grind Behind is for anyone who has built a good career, is comfortable, yet has an itch - a realization - that there is more to life. This audiobook is dedicated to all those ready to forge their own path, get more out of life, and burn their imprint on the world. You want more money, more freedom, and to build your own legacy. Leave the Grind Behind is packed with actions, habits, and tools that will enable your success and explode your results.