検索キーワード： ビジネス

In this candid and riveting memoir, for the first time ever, Nike founder and CEO Phil Knight shares the inside story of the company's early days as an intrepid start-up and its evolution into one of the world's most iconic, game-changing, and profitable brands.

The success of Starbucks is one of the most remarkable business stories in decades. Since 1987, the coffee merchant has grown from a single retail store on Seattle's waterfront to a company with more than 1,000 stores nationwide and a new one opening somewhere every business day. According to Fortune magazine, Starbucks "has changed everything...from our tastes to our language to the face of Main Street."

The protagonist of Just Do It is Phil Knight, a reclusive billionaire who started a two-man operation importing Japanese running shoes and built it into a $4 billion company. Irreverent, unpredictable, and leery of the sports establishment, Knight created the most muscular jock culture in business, a place where employees routinely took two hours at lunch to work out and then strategized late into the night in their holy war against competitors Reebok and Adidas.

トヨタ自動車は「ミッドライフ・クライシス」をどう乗り切ったか、その後どういう道をたどり、どこへ向かおうとしているのか。約40年、一貫してトヨタの自動車販売に情熱を傾け、トヨタ自動車という企業を見続けてきた著者がまとめ上げる、渾身のトヨタ論

離婚して名前まで変えて挑んだ潜入ルポの傑作！週刊文春連載時から話題沸騰、前代未聞の潜入ルポ。ユニクロ愛用者必読の“危険本”がついに文庫化！

★話題騒然！ 世界16か国で続々刊行、全米25万部突破！★ニューヨーク・タイムズ絶賛！「もしあなたが一言ですむ話に５つも言葉を使っているなら、本書を読むべきだ」「彼らは面白く、そして正しい」

"Spend each day trying to be a little wiser than you were when you woke up," Charles T. Munger advises in Poor Charlie’s Almanack. Originally published in 2005, this compendium of 11 talks, delivered by the legendary Berkshire Hathaway vice-chairman between 1986 and 2007, has become a touchstone for a generation of investors and entrepreneurs seeking to absorb the enduring wit and wisdom of one of the great minds of the 20th and 21st centuries.

ゲイツ財団、世界銀行、WHO…。名だたる世界機関の中枢で、人々の命を守るために闘ってきた日本人がいる。これは、東京大学の祝辞で話題を呼んだ男・馬渕俊介の、生々しくも真摯な「挑戦の軌跡」である。

In The Optimist, the Wall Street Journal reporter Keach Hagey presents the most detailed account yet of Altman’s rise, from his precocious childhood in St. Louis to his first, failed startup experience; his time as legendary entrepreneur Paul Graham’s protégé and successor as head of Y Combinator, the start-up accelerator where Altman became the premier power broker in Silicon Valley; the founding of OpenAI and his recruitment of a small yet superior team; and his struggle to keep his company at the cutting edge while fending off determined rivals, including Elon Musk.

■シリコンバレーの奇跡　1999年、若き異端児マスクが始めた会社X.comと天才ティール＆レヴチンが始めたコンフィニティは数奇にも、シリコンバレーのとある建物で隣り合って入居していた。

Here is THE book recounting the life and times of one of the most respected men in the world, Warren Buffett. The legendary Omaha investor has never written a memoir, but now he has allowed one writer, Alice Schroeder, unprecedented access to explore directly with him and with those closest to him his work, opinions, struggles, triumphs, follies, and wisdom. The result is the personally revealing and complete biography of the man known everywhere as "The Oracle of Omaha."

Few entrepreneurs can claim to have radically changed the way we live, and Ray Kroc is one of them. His revolutions in food-service automation, franchising, shared national training, and advertising have earned him a place beside the men and women who have founded not only businesses, but entire empires. But even more interesting than Ray Kroc the business man is Ray Kroc the man. Not your typical self-made tycoon, Kroc was 52 years old when he opened his first franchise.

Amazon.com started off delivering books through the mail. But its visionary founder, Jeff Bezos, wasn't content with being a bookseller. He wanted Amazon to become the everything store, offering limitless selection and seductive convenience at disruptively low prices. To do so, he developed a corporate culture of relentless ambition and secrecy that's never been cracked. Until now.

「まっとうに会社で働く人が日本を支えている。それは本当にそうだと思う。しかし、会社で働いていない人だって日本を支えている。自営業の人たち、フリーランスで働く人たちは言うまでもない。

Forget what you've read, forget what you've heard, forget what you've been taught. Monkey Business pulls off Wall Street's suspenders and gives the listener the inside skinny on real life at an investment bank, where the promised land is always one more 20-hour workday and another lap dance away. Fresh out of Wharton and Harvard business schools, John Rolfe and Peter Troob ran willingly into the open arms of investment bank giant Donaldson, Lufkin and Jenrette. They escaped with the remnants of their sanity - and, ultimately, this book.

As told by Microsoft CEO Satya Nadella, Hit Refresh is the story of corporate change and reinvention as well as the story of Nadella's personal journey, one that is taking place today inside a storied technology company, and one that is coming in all of our lives as intelligent machines become more ambient and more ubiquitous. It's about how people, organisations and societies can and must hit refresh - transform - in their persistent quest for new energy, new ideas, relevance and renewal.

In Believe It, Jamie Kern Lima, founder of IT Cosmetics, shares the wild but true story of how a once-struggling waitress turned her against-the-grain idea into an international best-selling sensation, eventually selling the company for more than a billion dollars and becoming the first female CEO of a brand in L’Oréal’s 100-plus-year history.

When Michael Lewis first met him, Sam Bankman-Fried was the world’s youngest billionaire and crypto’s Gatsby. CEOs, celebrities, and leaders of small countries all vied for his time and cash after he catapulted, practically overnight, onto the Forbes billionaire list. Who was this rumpled guy in cargo shorts and limp white socks, whose eyes twitched across Zoom meetings as he played video games on the side?

What happens when a young Wall Street investment banker spends a small fortune to have lunch with Warren Buffett? He becomes a real value investor. In this fascinating inside story, Guy Spier details his career from Harvard MBA to hedge fund manager. But the path was not so straightforward. Spier reveals his transformation from a Gordon Gekko wannabe, driven by greed, to a sophisticated investor who enjoys success without selling his soul to the highest bidder.

Peter Lynch, one of the most successful investors of all time, shows you how to use what you already know to make money in the market. You'll discover why smart money is not so smart - and why you may be a better stock picker than the pros, how to follow your hunches and back them up with facts, how to disregard reports on the economy and pick your own time to buy and sell, and how to determine which types of stocks are right for you. Lynch is the former manager of the $9 billion Fidelity Magellan Fund, where he earned investors a $190,000 return on a $10,000 investment.