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  • Riding the Entrepreneurial Rollercoaster: Insights from Tom Conlon

    Riding the Entrepreneurial Rollercoaster: Insights from Tom Conlon
    2024/12/17
    Episode Title:Riding the Entrepreneurial Rollercoaster: Insights from Tom ConlonEpisode Summary:In this episode, the hosts engage with Tom Conlon, founder of North Street Creative, to discuss his entrepreneurial journey and the cyclical nature of business. Tom shares insights on the challenges of running a creative agency, emphasizing the importance of adaptability and timely decision-making. He recounts the impact of economic cycles on business operations and the significance of maintaining strong banking relationships. The conversation also covers the role of structured operating systems like EOS in achieving strategic goals and the necessity of financial visibility. The episode concludes with reflections on media influences and the enduring value of print publications.Episode Notes:"I didn't even have a line of credit until COVID. When it started happening, I realized how crucial it was to have that financial safety net." Tom ConlonThe finer details of this episode:Entrepreneurial journey and background of the guest.The cyclical nature of business and its impact on creative agencies.Challenges faced while running a creative agency, including financial and cultural impacts.Importance of adaptability and making timely decisions in business.Strategies for surviving economic downturns, including financial planning and having a safety net.The role of structured operating systems in enhancing business operations.Financial visibility and its significance in strategic planning.Engaging team members in the goal-setting process for personal and professional development.Influence of media and publications on personal and professional growth.Episode resources:● Summit Virtual CFO by Anders website: https://www.summitcpa.net/● Love our content? Sign up for our newsletter: https://www.summitcpa.net/summit-newsletter● Digital Dollars and Cents: A Virtual CFO’s Playbook to help Digital Companies Create a Financial Roadmap to Success, is now an audio book! Download it here: https://vcfo.summitcpa.net/ddc Timestamps: (00:00:00) Introduction to the podcast and its focus on helping agency owners scale their businesses. Appreciation for Insights (00:00:14) Discussion on the value of insights brought by co-host Hannah compared to previous co-hosts. Conversation with Tom (00:00:23) Hannah shares her positive experience speaking with guest Tom about his entrepreneurial journey. Tom's Background (00:02:14) Tom Conlon introduces himself and his branding agency, North Street Creative, and its focus areas. Agency Evolution (00:02:36) Tom discusses the evolution of his agency and how they adapted during the pandemic. Entrepreneurial Journey (00:04:15) Tom reflects on his unexpected entry into entrepreneurship and the transition from freelance work. Lessons from Experience (00:08:45) Tom shares key lessons learned throughout his 14 years in business, emphasizing cyclical trends. Surviving Down Cycles (00:12:24) Discussion on strategies to navigate low cycles in business and the importance of timely decisions. Financial Preparedness (00:15:54) Tom emphasizes the significance of having savings and a line of credit for business stability. Proactive Planning (00:16:52) Tom outlines how he prepares for future cycles with scenario planning and projections. Culture Challenges During Tough Times (00:18:42) Tom discusses the impact of difficult times on team culture and leadership dynamics. Financial Priorities Over Culture (00:20:14) He explains the necessity of prioritizing financial stability over cultural initiatives during crises. Importance of Operating Systems (00:22:08) The conversation shifts to the benefits of having an operating system like EOS for business decisions. Weekly Meetings and Accountability (00:24:00) Tom describes how structured meetings improved accountability and focus on larger business goals. Setting Goals with EOS (00:25:47) He emphasizes the importance of setting and breaking down goals for effective team alignment. Involvement of Team in Rocks (00:27:48) Tom shares how everyone on the team has individual "rocks" for personal and professional development. Influential Magazines and Media (00:28:47) Tom reflects on his early influences from magazines and his current consumption of audiobooks. Personal Reading Preferences (00:30:34) He discusses his interest in financial crime literature and influential business books. Nostalgia for Print Media (00:32:02) Other speakers share their fond memories of magazines and the tactile experience of reading print. Closing Remarks and Episode Summary (00:34:22) The hosts thank Tom for sharing his insights and reflect on the episode's key takeaways.
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    35 分
  • From Clicks to Conversions: The Power of Retargeting in Digital Marketing with Zaid Ammari

    From Clicks to Conversions: The Power of Retargeting in Digital Marketing with Zaid Ammari
    2024/12/02
    “The good thing about retargeting is that most of the sales don't actually come from people clicking on the ad. They come from people seeing the ad and then either Googling the company or typing in the URL in the browser.” – Zaid Ammari The finer details of this episode:Marketing strategies focused on paid advertising and retargeting.The significance of understanding data analytics in marketing.Explanation of retargeting and its psychological impact on consumers.Common mistakes businesses make in retargeting campaigns.The importance of lead quality over quantity in marketing efforts.The role of Google Analytics 4 (GA4) in optimizing marketing strategies.Differences between hiring freelancers and agencies for marketing services.Effective communication and client management in marketing.The onboarding process for new clients and setting realistic expectations.Practical applications of retargeting across various platforms. Episode resources:Summit Virtual CFO by Anders website: https://www.summitcpa.net/Love our content? Sign up for our newsletter: https://www.summitcpa.net/summit-newsletterDigital Dollars and Cents: A Virtual CFO’s Playbook to help Digital Companies Create a Financial Roadmap to Success, is now an audio book! Download it here: https://vcfo.summitcpa.net/ddcConnect with Zaid here: linkedin.com/in/zaidammariCheck out PPC Masterminds here: ppcmasterminds.comFree audit: https://ppcmasterminds.com/free-google-ads-audit/Studio report mentioned in the show:https://lookerstudio.google.com/reporting/cc7472bf-0d0e-40d4-b275-22f1996ca339/page/VAzeB. Timestamps:Introduction to the Episode (00:00:00)Overview of the Creative Agency Success Show and its purpose for agency owners. Discussion of Different Mindsets (00:00:14)Jamie and Jody reflect on their different perspectives during the episode with Zaid. Topics Covered in the Episode (00:00:42)Jody highlights the focus on retargeting and its common mistakes discussed with Zaid. Guest Introduction (00:01:38)Jamie introduces Zaid Ammari, a marketing expert from PPC Masterminds. Zaid's Background (00:02:07)Zaid shares his journey from banking to becoming a paid marketing specialist. Client Targeting in Marketing (00:04:42)Jody asks about Zaid's target clients and his focus on paid search. Industries of Focus (00:05:28)Zaid discusses his typical clients, primarily in e-commerce and service industries. Introduction to Retargeting (00:06:24)Zaid explains retargeting and its psychological impact on potential customers. Cookies and Ad Competition (00:08:13)Discussion on how cookies compete in ad placements and auction dynamics. Dynamic Retargeting (00:09:10)Zaid describes how dynamic retargeting can tailor ads based on user behavior. Common Retargeting Mistakes (00:09:37)Zaid identifies mistakes businesses make by using the same ads repeatedly. Cost-Effectiveness of Retargeting (00:10:20)Zaid explains how retargeting can be one of the cheapest marketing methods. Tracking Conversions (00:11:04)Discussion on how to track conversions from retargeting ads. Using Data Analytics (00:12:02)Zaid emphasizes the importance of segmenting traffic for better insights. Variability Among Companies (00:14:03)Zaid discusses the vast differences in performance metrics across companies. Click-Through Rate Misconceptions (00:15:58)Zaid clarifies how high click-through rates can mislead about lead quality. Ad Copy Strategies (00:16:59)Zaid advises on including pricing in ad copy to filter out unqualified leads. Google's Role in Advertising (00:18:51)Zaid discusses how Google Ads operates and their profit motives. Outsourcing vs. In-House Marketing (00:19:47)Zaid shares insights on when companies should consider outsourcing their marketing. Agency vs. Freelancers (00:21:16)Discussion on the differences between hiring agencies and freelancers for marketing services. Onboarding Process (00:22:25)Overview of the onboarding process and its impact on effective marketing strategies. Revenue Tracking Audit (00:22:49)Importance of auditing revenue tracking for e-commerce and service companies. Estimating Costs (00:23:59)Using PPC calculators to estimate costs and expected sales conversions. Budget Planning (00:26:26)Advice on budgeting for marketing campaigns and managing client expectations. Communication with Clients (00:27:00)The significance of proactive communication in maintaining client relationships. Retargeting Ads (00:27:59)Discussion on the underutilization of retargeting ads in marketing strategies. Voice Recognition Marketing (00:28:38)Exploration of how voice recognition may influence targeted ads. Prime Day Product Searches (00:30:00)Personal anecdotes about product searches during Prime Day promotions. Final Thoughts and Resources (00:34:16)Wrap-up of the conversation and sharing of additional resources for listeners.
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    36 分
  • Navigating Mergers and Acquisitions in Creative Agencies with Jonathan Baker

    Navigating Mergers and Acquisitions in Creative Agencies with Jonathan Baker
    2024/11/18
    “We try to help the sellers understand what the buyer's long-term vision is, what changes they expect to make, and over what period of time, because all of these things have implications on the business but also on emotions.” – Jonathan Baker The finer details of this episode:Overview of mergers and acquisitions (M&A) in the creative agency sector.Importance of preparation for agency owners considering M&A.Insights on valuation factors influencing agency sales.Discussion on the current M&A landscape and market trends.The significance of maintaining clean financial records for M&A readiness.Exploration of deal structures and their implications, including Employee Stock Ownership Plans (ESOPs).The role of agency owners post-acquisition and the need for clear communication with buyers.Timing considerations for initiating the M&A process.The impact of economic changes on agency valuations and buyer interest.Recommendations for agency owners to proactively prepare for potential sales. Episode resources:Summit Virtual CFO by Anders website: https://www.summitcpa.net/Love our content? Sign up for our newsletter: https://www.summitcpa.net/summit-newsletterDigital Dollars and Cents: A Virtual CFO’s Playbook to help Digital Companies Create a Financial Roadmap to Success, is now an audio book! Download it here: https://vcfo.summitcpa.net/ddcConnect with Jonathan here: https://www.linkedin.com/in/jonathandavidbaker/Check out Punctuation here: https://punctuation.com/ Timestamps: Welcome to the Creative Agency Success Show (00:00:00)Introduction to the podcast's purpose and focus on agency owners looking to scale. Discussion on M&A Preparation (00:00:15)Insights from Jonathan Baker about the importance of preparation for mergers and acquisitions. M&A Landscape Insights (00:00:39)Hannah reflects on the evolving trends in the M&A landscape and its implications for clients. Importance of Understanding M&A (00:01:13)Discussion on how understanding the M&A process can aid clients in their decision-making. Preparation Equals Easier Transition (00:01:39)Jimmy emphasizes that being well-prepared leads to a smoother M&A process and better outcomes. Introduction of Jonathan Baker (00:02:52)Jonathan Baker shares his background and expertise in helping firms prepare for M&A. Jonathan's M&A Journey (00:04:07)Jonathan recounts his personal experience with M&A, highlighting its complexities and emotional aspects. Valuation Nuances in M&A (00:06:19)Discussion on non-financial factors influencing valuation in the M&A process. Timing for M&A Conversations (00:07:51)Jonathan advises when clients should start preparing for M&A, ideally 3-4 years in advance. Post-Sale Involvement (00:09:22)Exploration of the buyer's perspective on post-sale involvement and its implications for sellers. Preventative Maintenance in M&A (00:11:33)Strategies to help owners navigate the transition and maintain business integrity post-acquisition. Deal Structure Non-Negotiables (00:14:01)Jonathan outlines his strong recommendations against certain deal structures, particularly ESOPs. Understanding ESOP Risks (00:15:07)Discussion on the potential pitfalls of employee stock ownership plans (ESOPs) in M&A. Navigating ESOP to M&A (00:18:01)Jonathan shares the challenges and processes of transitioning from an ESOP to an M&A deal. Preparing for M&A (00:19:11)Advice on steps companies should take to prepare for a potential acquisition. Importance of Accurate Financials (00:21:20)Emphasis on maintaining clean financials to facilitate smoother due diligence during M&A. Understanding Accrual Basis Accounting (00:22:01)Importance of running financials on an accrual basis for effective M&A preparation. Trends in M&A Post-COVID (00:22:57)Discussion on inflated valuations post-COVID and current market dynamics affecting M&A. Current Market Conditions for Sellers (00:24:24)Analysis of the current M&A landscape and advice for potential sellers. The COVID Boom and M&A Opportunities (00:24:49)Reflections on the opportunities presented during the COVID boom for agencies. Fun Question About Brewery Towns (00:25:17)A light-hearted discussion on top microbrewery towns in the U.S. Cultural Significance of Local Breweries (00:26:26)Exploration of how local breweries reflect community identity and culture. Contacting Jonathan for M&A Insights (00:27:54)Information on how listeners can reach out for M&A advice and brewery recommendations. Conclusion of the Episode (00:28:05)Wrap-up of the episode and appreciation for Jonathan’s insights on M&A.
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    29 分
  • Unlocking Exit Readiness: How to Prepare Your Agency for a Successful Sale with Phil Daniels

    Unlocking Exit Readiness: How to Prepare Your Agency for a Successful Sale with Phil Daniels
    2024/11/04
    “It's never too early to start planning because you never know when that end is going to be. Operate with optimism. There's a lot of activity that's really unprecedented in the industry right now, and I think for the years ahead, it's going to be very good for agency owners who build really solid, predictable, nice operating practices.” – Phil Daniels The finer details of this episode:Overview of mergers and acquisitions (M&A) in the agency sector.Insights on exit readiness for agency owners.Discussion of motivations for agency owners considering a sale.Current trends in the M&A market and their implications.Importance of a strong management team in enhancing agency value.Evolving dynamics of purchase agreements and deal structures.The role of private equity in the agency landscape and common misconceptions.Strategies for presenting a compelling narrative to potential buyers.Importance of early planning and preparation for agency sales.Common pitfalls during the due diligence process and how to avoid them. Episode resources:Summit Virtual CFO by Anders website: https://www.summitcpa.net/Love our content? Sign up for our newsletter: https://www.summitcpa.net/summit-newsletterDigital Dollars and Cents: A Virtual CFO’s Playbook to help Digital Companies Create a Financial Roadmap to Success, is now an audio book! Download it here: https://vcfo.summitcpa.net/ddcConnect with Phil here: https://www.linkedin.com/in/phillipdaniels/Check out Season Advisors here: https://seasonadvisors.com/ Timestamps:Welcome to the Show (00:00:00)Introduction to the "Creative Agency Success Show" and its focus on helping agency owners. Discussion of Topics (00:00:14)Overview of the episode's topics: mergers & acquisitions and basketball, highlighting guest Phil Daniels. Phil Daniels Introduction (00:01:20)Phil shares his background in M&A and agency ownership, setting the stage for his insights. Early Career in M&A (00:01:35)Phil discusses starting his career at JP Morgan, focusing on acquiring and integrating businesses. Transition to Agency Ownership (00:02:20)Phil recounts his journey to starting his own agency, motivated by low barriers to entry. Agency Sales Experience (00:03:22)Phil explains his experience with agency sales, emphasizing the emotional aspects of selling. Motivations for Selling (00:04:46)Phil explores various reasons agency owners consider selling, including burnout and lack of succession planning. Exit Readiness Concept (00:07:18)Phil introduces the idea of exit readiness, emphasizing the importance of preparation before selling. Trends in Purchase Agreements (00:09:34)Discussion on recent trends in M&A agreements, including structure and incentives for sellers. Incentivized Buyouts (00:10:57)Phil talks about the common structure of incentivized buyouts and the importance of owner involvement post-sale. Valuation Gaps in Sales (00:12:19)Challenges in aligning seller expectations with buyer valuations, and strategies to bridge gaps. Timing for Cleaning Up Books (00:15:11)Phil advises on the optimal timeline for preparing financials before selling an agency. M&A as a Marathon (00:16:39)Discussion on the lengthy and complex nature of the M&A process for agency owners. Private Equity Perspectives (00:17:18)Phil shares insights on agency attitudes toward private equity investments and their implications. Private Equity in Agency M&A (00:17:24)Discussion on the impact of private equity in agency valuations and the changing landscape of M&A. Understanding Buyer Types (00:18:09)Exploring different types of buyers, including private equity, family offices, and strategic buyers, and their implications. Owner Objectives and Planning (00:18:58)The importance of understanding owner objectives when considering potential buyers and planning for agency sales. Strategic Buyers vs. Financial Buyers (00:20:10)Ranking the desirability of strategic buyers over financial buyers in agency sales. Management Team Retention Strategies (00:21:39)Ways to incentivize management teams to stay through the transition during an agency sale. Common Due Diligence Pitfalls (00:22:50)Identifying key reasons why due diligence fails, focusing on net working capital and owner dependency. Phil's Experience as an NBA Ballboy (00:24:39)Phil shares memorable experiences from his time as a ballboy for the Indiana Pacers. Michael Jordan's Comeback Game (00:26:47)Phil recounts witnessing Michael Jordan's return to the NBA and the unforgettable moments that followed. Final Thoughts on M&A (00:33:30)Phil emphasizes optimism in the current M&A landscape for agency owners and shares contact information. Planning for Agency Sales (00:34:22)Phil emphasizes the importance of early planning for agency sales, as circumstances can change unexpectedly. Eliminating Add Backs (00:35:10)The discussion highlights the negative perception of add backs by investors and the benefits of clean financials. Importance of Due Diligence...
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    36 分
  • Spooktacular Showdown: A Halloween Movie Draft Special

    Spooktacular Showdown: A Halloween Movie Draft Special
    2024/10/31

    In this special episode of The Creative Agency Success Show, four speakers with Halloween-themed personas—Jamie Nightmare, Hannah Hexed Hood, Adam Haunted Hale, and Joey Killing Kenny—engage in a lively draft-style discussion about their favorite Halloween movies. Jamie, the enthusiastic host, sets the stage and outlines the draft rules. Hannah humorously admits her limited horror movie experience, while Adam and Joey share their deep knowledge and personal anecdotes. The conversation is filled with playful banter and passionate debates as they each select and defend their top horror film picks, creating an engaging and entertaining Halloween-themed episode.
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    47 分
  • The Best Strategies for Nurturing Client Relationships with Adam Kurzawa

    The Best Strategies for Nurturing Client Relationships with Adam Kurzawa
    2024/10/21

    ”When I think about sales, it's really nurturing relationships and manufacturing opportunities. That is your job all day, every day.” - Adam Kurzawa

    The finer details of this episode:

    • Insights on business development strategies for creative agencies.
    • Emphasis on nurturing existing client relationships for agency growth.
    • Discussion on effective outreach efforts and relationship-building in sales.
    • Importance of hiring for business development roles, focusing on soft skills and industry knowledge.
    • Strategies for identifying growth opportunities within current clients.
    • Challenges and considerations in the hiring process for sales positions.
    • The significance of maintaining personal connections in business.

    Episode Resources:

    • Summit Virtual CFO by Anders website: https://www.summitcpa.net/
    • Love our content? Sign up for our newsletter: https://www.summitcpa.net/summit-newsletter
    • Digital Dollars and Cents: A Virtual CFO’s Playbook to help Digital Companies Create a Financial Roadmap to Success, is now an audio book! Download it here: https://vcfo.summitcpa.net/ddc
    • Connect with Adam here: https://www.linkedin.com/in/adamkurzawa
    • Check out Infinum here: https://infinum.com/

    Timestamps:

    Introduction to the Show (00:00:00)

    Jamie and Jody welcome listeners to "The Creative Agency Success Show," highlighting its purpose for agency owners.

    Friendship and Professional Journey (00:00:35)

    Jody discusses his long friendship with Adam and Adam's professional growth in business development.

    Practical Business Development Insights (00:01:14)

    Jamie emphasizes the practicality of Adam's insights for agencies struggling with business development and sales.

    Discussion on Pipeline and Biz Dev (00:03:33)

    The conversation shifts to building a sales pipeline and strategies to enhance business development.

    The Importance of Existing Clients (00:04:14)

    Adam stresses focusing on upselling and nurturing relationships with existing clients for growth.

    Outbound Marketing Strategies (00:07:41)

    Discussion on effective outbound marketing tactics, emphasizing personalized approaches over traditional methods.

    Manufacturing Opportunities (00:10:37)

    Adam shares ideas on creating memorable events to foster connections and generate new business opportunities.

    Building Relationships for Biz Dev (00:13:09)

    Adam discusses the importance of having advocates within client organizations to facilitate business development.

    Hiring for Growth Roles (00:16:25)

    The speakers discuss key qualities to look for when hiring a strategic growth director for business development.

    Complementary Roles in Sales Teams (00:21:07)

    The idea of having two types of salespeople: hunters and facilitators, to enhance business development.

    Monitoring Sales Performance (00:21:45)

    Importance of regular check-ins and analyzing funnel activity to assess sales performance.

    Referrals and Trust in Sales (00:26:30)

    Discussing how referrals enhance credibility and ease the sales conversation.

    The Ineffectiveness of Cold Calling (00:26:40)

    Critique of cold calling as a sales strategy, emphasizing its challenges and ineffectiveness.

    Text Communication in Sales (00:28:10)

    Advocating for transitioning leads from LinkedIn to more personal communication methods like text.

    Patience in Sales Conversations (00:31:52)

    The importance of patience in conversations and planting seeds for future business opportunities.

    Importance of Business Development (00:40:16)

    Speakers emphasize the need for proactive steps in business development for 2025.

    Contacting Adam (00:40:21)

    Adam shares how listeners can reach him for business discussions.
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    41 分
  • Using a Forecast for Growth: A 2019 Episode About One Client’s Growth Revisited

    Using a Forecast for Growth: A 2019 Episode About One Client’s Growth Revisited
    2024/10/07
    “Having a strong forecasting process really should make it easier to eliminate things—like knowing if the seventh project is really one of the top seven things we need to do to hit our goals.” – Tom Wadelton “When you build a budget, you're creating a plan for the next year, and then things happen. No one really expects a pandemic to happen, but things do happen. The question is, how do you adjust?” – Jamie Nau The finer details of this episode:Importance of dynamic forecasting over static budgetingClient's growth journey and challenges during the pandemicCentralized vs. decentralized decision-making in budgetingRegular conversations about forecasts for informed decision-makingAdapting to new realities and aligning hiring with growth goalsChanges in sales leadership and their impact on business developmentRole of pipeline meetings in assessing demand and resource allocationTransitioning from fractional CFO services to full-time financial leadershipStrategies for prioritizing projects and initiativesReflecting on achievements and the evolution of business practices over time Episode resources:Summit Virtual CFO by Anders website: https://www.summitcpa.net/Email us with questions or if you’d like to be a guest on the show: youngcpasuccessshow@anderscpa.comWe’re hiring! Check out our open positions: https://www.summitcpa.net/career-opportunitiesCheck out the 2019 episode here: https://www.summitcpa.net/blog/forecasting-for-growth Timestamps:Introduction to the Episode (00:00:00)The host welcomes listeners to the Creative Agency Success Show and sets the context for the episode. Revisiting 2019 (00:00:14)Jamie introduces the "fast forward" episode, referencing a previous discussion about a client's growth in 2019. Client's Growth Overview (00:01:03)Tom provides a recap of the client's financial growth goals and challenges faced in 2019. Impact of the Pandemic (00:02:16)Discussion on how the pandemic affected the client's growth trajectory and forecasting adjustments. Forecasting vs. Budgeting (00:02:31)Jamie emphasizes the importance of dynamic forecasting over static budgeting in uncertain times. Decentralization Mistakes (00:03:16)Tom shares how decentralizing budgeting decisions led to frustration during the pandemic. Importance of Regular Forecast Updates (00:04:02)Discussion on how frequent updates to forecasts can guide business decisions amidst unexpected changes. Centralized Forecasting Lessons (00:05:35)Tom explains the shift to centralized forecasting for better management of growth and hiring. Sales Leadership Changes (00:06:28)The introduction of a new sales leader and their impact on the company's growth strategy. Pipeline Meetings and Forecasting (00:10:02)Jamie discusses the connection between pipeline meetings and forecasting for effective decision-making. Current Status of the Client (00:10:49)Tom provides an update on the client's growth, reaching $23 million by late 2023. Triggers for Hiring a Full-Time CFO (00:11:48)Discussion on indicators that suggest a business needs to transition from fractional to full-time financial leadership. Complexity in Business Decisions (00:12:43)Jamie highlights how increasing complexity in business operations signals the need for dedicated financial expertise. Key Takeaways for Business Owners (00:14:17)Tom shares two crucial lessons from the client's journey: the importance of dynamic forecasting and identifying barriers to growth. The Importance of Focus (00:17:16)Discussion on prioritizing key tasks over numerous less impactful ones for better productivity. Reflecting on Accomplishments (00:17:45)Emphasis on reviewing past achievements to understand growth and progress made over the year. The Elephant Analogy (00:18:15)Using the metaphor of "eating an elephant" to illustrate the need for incremental progress in projects. Challenges in Prioritization (00:18:23)Struggles in limiting focus to essential tasks during planning meetings, despite wanting to add more. Role of Strong Forecasting (00:18:42)How effective forecasting aids in prioritizing projects aligned with top goals, simplifying decision-making. Celebrating Five Years of Podcasting (00:19:01)Reflection on the journey of podcasting over five years and the growth experienced during that time. Nostalgia and Reflection (00:19:18)Revisiting past discussions to appreciate how perspectives and insights have evolved over the years.
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    20 分
  • Strategies for Business Owners to Leverage Podcast Guest Appearances with Julie Fry

    Strategies for Business Owners to Leverage Podcast Guest Appearances with Julie Fry
    2024/09/23
    • Importance of podcasting for business owners
    • Enhancing visibility and credibility through podcast appearances
    • Networking opportunities provided by podcasting
    • Role of podcast guest booking agencies in facilitating appearances
    • Content repurposing strategies for maximizing podcast impact
    • Overcoming imposter syndrome in podcasting
    • Engaging team members in podcasting for brand representation
    • Process of working with a podcast guest booking agency
    • Personal anecdotes and experiences related to travel and confidence
    • Resources for preparing to be an effective podcast guest

    Episode resources:

    • Summit Virtual CFO by Anders website: https://www.summitcpa.net/
    • Love our content? Sign up for our newsletter: https://www.summitcpa.net/summit-newsletter
    • Digital Dollars and Cents: A Virtual CFO’s Playbook to help Digital Companies Create a Financial Roadmap to Success, is now an audio book! Download it here: https://vcfo.summitcpa.net/ddc
    • Connect with Julie here: https://www.linkedin.com/in/fryjulie/
    • Check out Your Expert Guest here: https://yourexpertguest.com/

    Timestamps:

    Introduction to the Episode (00:00:00)

    Overview of the Creative Agency Success Show and its purpose for agency owners.

    Guest Introduction (00:00:15)

    Jamie introduces Julie Fry and shares his experience of missing part of the interview.

    Interview Context (00:00:45)

    Hannah reflects on the fun interview with Julie and her background.

    Podcasting as a Meta Topic (00:01:29)

    Discussion about the episode being focused on podcasting and its benefits.

    Hannah's Passion for Podcasting (00:02:03)

    Hannah expresses her excitement about podcasting and its advantages for business owners.

    Julie's Background (00:03:02)

    Julie shares her journey and the founding of her podcast guest booking agency.

    Genesis of Julie's Business (00:04:51)

    Julie explains how her business idea emerged during the early COVID-19 pandemic.

    Benefits of Podcast Guesting (00:06:57)

    Discussion on how podcast guesting can enhance visibility and referrals for service providers.

    Content Repurposing Importance (00:09:19)

    Julie highlights the value of repurposing podcast content for marketing.

    Overcoming Stage Fright (00:12:04)

    Advice for individuals feeling anxious about speaking on podcasts.

    Mindset Shift for Podcasters (00:12:18)

    Julie encourages focusing on the value of sharing knowledge during podcast interviews.

    Building Confidence Through Affirmations (00:14:16)

    Discussion on using testimonials to boost confidence before podcasting.

    Team Involvement in Podcasting (00:15:28)

    Exploration of how organizations can involve team members in podcasting efforts.

    Developing Personal Brands (00:18:43)

    Discussion on the benefits of employees building personal brands through podcasting.

    Client Engagement Process (00:19:41)

    Julie outlines the typical engagement process with her clients for podcast guesting.

    Podcast Guesting Benefits (00:22:14)

    Discussion on how delegating tasks can save time and increase efficiency for business owners.

    Favorite Vacation Stories (00:23:01)

    Julie shares her favorite vacation experiences, highlighting confidence gained from solo travel and family trips.

    Connecting with Julie (00:25:31)

    Julie provides information on how listeners can connect with her and access helpful resources for podcast guesting.
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    27 分