What makes a classic, a classic? It's rooted in critical themes and learnings that stand the test of time and continue to be relevant as time marches on. In this episode, Patrick and Tyra are joined by Neville De Lucia, Managing Partner and CEO of Dale Carnegie of Greater North Carolina, to break down the timeless learnings from the 1935 business classic and one of the best-selling books of all time, "How to Win Friends and Influence People," by Dale Carnegie. This episode seeks to uncover the fundamentals of developing relationships and why success goes beyond knowledge and skills, and how the ability to make organic connections with customers and people can further drive business and help build trust.

About Neville De Lucia

Neville De Lucia is the Managing Partner and CEO of Dale Carnegie of Greater North Carolina and the Co-host of "Breakthrough: A Dale Carnegie Podcast." He began his career at Dale Carnegie in Johannesburg, South Africa, where he was CEO for Gauteng and Kwa-Zulu Natal, South Africa. Under his distinguished leadership, he brought Dale Carnegie two Silver Cup Awards and a 10% growth club award. Learn more about Neville.

In this episode of The Urban Truth podcast, Patrick and Tyra talk with Mikki Paradis, President & CEO of PDI Drywall, about challenging the status quo and confidently embracing new opportunities. Mikki shares her experience as a female leader in a male-dominated industry – and how, in business negotiations, "no" can be a word that actually opens the door to more possibilities.

About Mikki Paradis

Mikki Paradis is the President & CEO at PDI Drywall, Inc. and the CEO of Paradis Construction International LLC. Mikki is a leader in drywall recycling, implementing processes to reduce the impact of her trade on the local environment. She's a well-known leader in Raleigh, North Carolina, receiving numerous awards and honors from local organizations. An advocate for women's equality and empowerment, Mikki founded Chicks in Construction, which provides resources and information for women in the construction industry or those considering pursuing a career in it. Articulate, confident and motivated, Mikki exudes strength and perseverance.

In honor of International Women's Day and recorded live from the Merz Aesthetics headquarters in Raleigh, North Carolina, The Urban Truth Podcast welcomed four incredible women from the Raleigh community: Hyunna Coehlo, Chief Administrative Officer, Merz Aesthetics; Carly Bragg & Amber Freeman, Co-hosts of MyCarolina on CBS-17; and Mary Shaver, owner of Paru Beauty Studio. Moderated by Tyra, our guests shared their personal stories and perspectives on embracing equity in all we do and how we can forge an inclusive path forward for all women to thrive and be their most authentic, most confident selves, no matter who they are.

From Tik Tok product reviews to live unboxing experiences on Instagram, we can’t deny the impact influencers have on where we shop, travel and more. In this episode of The Urban Truth, Tyra sits down with television personality and social media influencer Courtney Kerr to talk about the world of social media influencers, how they shape beauty and fashion trends and Courtney’s take on what it takes to embrace authenticity to create your best life.

About Courtney Kerr

Courtney Kerr is one of the earliest influencers of our time, inspiring hundreds of thousands of people to live life out loud on Instagram and beyond. She is the editor of KERRently, an online destination for all things beauty, travel and fashion. Courtney’s keen fashion sense reflects her larger-than-life personality, that’s vibrant and unique! Always seeking to inspire and empower women, Courtney is also a celebrity affiliate ambassador for Dress for Success, a global not-for-profit organization that empowers women to achieve economic independence by providing a network of support to help women thrive in work and life. You can follow Courtney on her Instagram, where she regularly posts about skincare, wellness and fashion!

In the era of social media, information in the beauty and aesthetics space is free-flowing and comes from so many directions, sometimes clouding the facts. Beauty resources can help consumers make decisions about beauty and wellness by ensuring information is vetted by medical professionals, giving readers the confidence to make choices based on actual facts that make sense for their own beauty needs.

In this episode, Patrick and Tyra talk with Liz Ritter, Executive Editor of NewBeauty, and dive into the importance of self-care and how it can and should differ for each of us. The three also discuss the rise in medical aesthetics treatments and where consumers can turn for education and transparency when it comes to products and treatments.

About Liz Ritter & New Beauty

Liz Ritter is the Executive Editor of NewBeauty, where she has worked since December 2008. Before joining NewBeauty, Liz served as an editor at various publications, including BeE Woman Magazine, Worth Magazine and Time Inc.

NewBeauty is an online resource that inspires, educates and guides women to make smart, informed and confident beauty choices. Created to fill a void where real, in-depth and trusted beauty information was nearly impossible to find, NewBeauty has grown into a leading powerhouse luxury brand that empowers everyone everywhere. NewBeauty delivers cutting-edge information and solutions in a range of options, from the latest beauty products, treatments and cosmetic enhancement procedures to advancements in health and wellness. Explore NewBeauty's latest articles on their official website or follow them on Instagram (@NewBeauty).

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North Carolina Football Club President Francie Gottsegen joins Patrick and Tyra to talk about teamwork, sportsmanship, leadership and why it's important to have a "permission to fail, permission to try" attitude – learning from wins and losses. Although from two different industries, Patrick and Francie connect on the principles of leadership, the power of collective impact and the importance of leading by example and with confidence. As interest in women's sports surges, you'll hear about what makes a winning team and the elements of successful partnerships on and off the field.

Francie Gottsegen is the president of the North Carolina Football Club and a Duke University alum with a background in business development and sports marketing. She previously served as CEO of Sports Systems and has held roles with various sports organizations, including PGA of America, the National Basketball Association and Major League Soccer. Her current role as club president includes business operation, revenue generation and leading office operations involving marketing, communications, broadcasting and human resources. Francie is a North Carolina FC Youth Board of Directors representative and a member of the Diversity, Equity and Inclusion Taskforce.

Earlier this year, Merz Aesthetics and North Carolina Courage women's soccer team kicked off a new partnership. Merz Aesthetics' mission is to fuel confidence and this collaboration is about the limitless possibilities that open to all of us when confidence meets courage. Learn more about the partnership.

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The Urban Truth is a dynamic series that pulls back the corporate veil and asks listeners to think outside the box. The conversations will focus on leadership and the importance of connecting business culture and human perspective with the overall success of an organization, all rooted in the insanely interesting world of aesthetics. The Urban Truth opens the door to engaging and candid conversations with diverse guests with various perspectives and expertise on topics anyone can relate to – from trends in beauty and aesthetics, to the valuable life lessons learned from professional sports to the confidence to be a compassionate leader, no matter what industry.

Stay tuned for more episodes coming soon!