We're diving into the dynamic world of social media and its role in growing your business. Join our host, Matt, and special guest, Mike Andes, as they explore strategies for leveraging social platforms effectively. You'll learn how to create engaging and localized content, the importance of conversion rate optimization, and how to differentiate between social media posting and advertising. Whether you're a small business owner looking to enhance your online presence or an entrepreneur aiming to build a personal brand, this episode is packed with insights to help you succeed in the digital landscape. Tune in to discover how you can turn social media into a powerful tool for business growth.

Watch the video version of this podcast at https://youtu.be/_FJT6qlLiLg

00:00 Position as experts, create content, engage customers.

06:45 Shift to personalized branding offers marketing opportunities.

08:10 Focus on website conversion to boost performance.

13:52 Businesses struggle with transitioning to marketing models.

17:06 Organic posting differs from social media advertising.

18:28 Community groups as modern word-of-mouth marketing.

22:10 Post thrice weekly; prioritize engaging local content.

24:46 Check show notes for Mike's links.

Resources:

• FB: https://www.facebook.com/themikeandes/
• IG: https://www.instagram.com/themikeandes/?hl=en
• LinkedIn: https://www.linkedin.com/in/mikeandes
• Website: https://www.mikeandes.com/

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Thinking about adding AI to your trade business? Discover what’s possible with TradieHub.net

📲 Stay Connected:

• Facebook: The Site Shed
• Instagram: @thesiteshed
• LinkedIn: The Site Shed
• Website: thesiteshed.com
• Join a global community of 6000+ trade professionals https://www.facebook.com/groups/TheSiteShed

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In today's episode, we dive into the intricacies of performance pay and strategic business growth with our insightful guest, Mike, from Washington State. Renowned for founding Augusta Lawn Care, a franchise successfully expanded across the US, Canada, and Australia, Mike brings a wealth of experience in incentivizing performance and leveraging social media for business success.

Join host Matt Jones as he explores the concept of 'Pay for Performance' (PFP), where incentivizing employees by offering them a share of labor revenue leads to an efficient and motivated workforce. Mike candidly shares his strategies for measuring labor revenue, aligning incentives, and overcoming the challenges posed by highly customized service industries. Moreover, we delve into the evolving landscape of franchising and licensing models, where financial transparency and incentivizing managers become paramount, especially for absentee owners.

Discover how standardizing services, tracking key performance indicators for non-sales roles, and understanding the dynamics of franchise and licensing models can revolutionize your business practices. This episode also highlights the importance of ethical sales practices, with Mike drawing from his substantial experience in managing franchisees, ensuring their economic success, and avoiding the pitfalls of aggressive sales tactics.

Stay tuned for part two, where Matt and Mike will further explore the power of social media in business growth. Don't miss out on this opportunity to gain valuable insights and access free courses through Mike's website as mentioned in the show notes. Let's get started!


Watch the video version of this podcast at https://youtu.be/_FJT6qlLiLg

00:00 Performance Pay and Social Media Strategies

04:07 Franchise Profitability Challenges

06:24 Franchising Over Licensing: Legal Shift

09:35 Performance Pay Meritocracy Explained

14:24 "Lessons in Unethical Selling"

16:43 "Business Obligations in Solar Projects"

22:41 Profit Sharing Structure for Managers

23:48 Aligning Profit Sharing with Cash Flow

27:22 Financial Planning and Incentivization Strategy

32:11 Balancing Job Pricing and Team Trust

34:18 Balancing Incentives and Quality

37:28 Path to Franchise Ownership

42:09 Tracking Labor Revenue Allocation

43:36 Phone Performance KPI Focus

47:57 Standardizing Construction Variables

49:46 Appreciative Conversation Wr

Enjoyed the podcast? Take your trade business to the next level by incorporating AI! Don’t get left behind—explore Tradie Hub at tradiehub.net. Discover game-changing AI solutions designed to boost efficiency and growth for trade businesses worldwide. Check it out today!

👀 Check This Out:
Thinking about adding AI to your trade business? Discover what’s possible with TradieHub.net

📲 Stay Connected:

• Facebook: The Site Shed
• Instagram: @thesiteshed
• LinkedIn: The Site Shed
• Website: thesiteshed.com
• Join a global community of 6000+ trade professionals https://www.facebook.com/groups/TheSiteShed

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Today we're diving again into an eye-opening conversation with our special guest, Scott Irwin from Network Plumbing. After surviving a recent cyclone up north, Matt and Scotty discuss the relevant challenges and opportunities in the plumbing business. Scotty shares invaluable insights on building a business from the ground up, emphasizing the importance of self-worth, financial literacy, and investing in oneself and others. Throughout the episode, they touch on everything from the pitfalls of discounting services, to the significance of understanding your true value, and even the role of innovation and technology in the plumbing industry. Don't miss Scotty's thought-provoking stories and practical advice on designing the life you want by starting with the end goal in mind. Whether you're a seasoned entrepreneur or just starting, this episode is packed with nuggets of wisdom that could help propel your business and personal growth. Tune in and get ready to take some notes!

Watch the video version of this podcast at https://youtu.be/ksnwJmVabZo


00:00 Avoid Discounts; Maintain Value

05:41 "Recognize Your Worth in Business"

08:41 Invest in Yourself to Succeed

11:01 Sydney Self-Worth Event Announcement

13:43 Unwritten Goals and Aspirations

18:54 Practical Goal-Setting and Milestones

22:55 Hardworking Father, 80s Banking Insights

24:24 "Invest or Stagnate"

29:26 Teaching Life Choices

30:39 "Customer Appreciation Gesture Summary"

33:56 "Conversations and Connections"

37:21 "The Camera That Changed Us"

40:36 Attend Sydney Service Event

Resources:

• FB: https://web.facebook.com/networkplumbing
• IG: https://www.instagram.com/networktradies_/
• LinkedIn: https://au.linkedin.com/in/scott-irwin
  
  
  

Enjoyed the podcast? Take your trade business to the next level by incorporating AI! Don’t get left behind—explore Tradie Hub at tradiehub.net. Discover game-changing AI solutions designed to boost efficiency and growth for trade businesses worldwide. Check it out today!

👀 Check This Out:
Thinking about adding AI to your trade business? Discover what’s possible with TradieHub.net

📲 Stay Connected:

• Facebook: The Site Shed
• Instagram: @thesiteshed
• LinkedIn: The Site Shed
• Website: thesiteshed.com
• Join a global community of 6000+ trade professionals https://www.facebook.com/groups/TheSiteShed

⭐ Enjoyed This Episode? Leave us a review here!

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In this episode of The Site Shed podcast, we're thrilled to welcome Scotty Irwin, a seasoned entrepreneur and expert in business acquisitions and growth, as he shares his incredible journey in building the Network Plumbing empire. Scotty takes us through his humble beginnings, where survival was the driving force, to steering a multi-million-dollar enterprise today. He opens up about the key decisions and strategies behind successfully navigating challenges like the 2007/2008 financial crisis and offers valuable insights into the importance of cultivating a strong company culture, the impact of strategic education, and onboarding for team retention. Additionally, Scotty discusses how his approach has allowed Network Plumbing to thrive amidst industry shifts and market demands. Whether you're a seasoned business owner or just starting out, Scotty's experience offers a wealth of knowledge and inspiration. Join us as we delve into the story of a business pioneer and get ready for a masterclass in growth and resilience in the trade space.


Watch the video version of this podcast at https://youtu.be/mLQJNjpR1v8


00:00 "Upcoming Service Titan Event"
03:17 Plumber's Journey and Mindset Insights
08:17 Survival Instincts in Business
09:42 "Optimize Existing Leads First"
15:22 "Showcasing Career Path Opportunities"
17:59 Scaling Business: When to Add HR?
21:37 Training Beyond the Basics
23:28 "Tidiness Reflects Personal Value"
25:44 Training Gaps in Business Acquisitions
29:52 Improving Air Comm Installation Practices
32:39 Sales Ethics Challenges
38:49 "Sid Sidcoaster: Listen and Learn"
39:51 "Business Insights with Scotty"

Resources:

• FB: https://web.facebook.com/networkplumbing
• IG: https://www.instagram.com/networktradies_/
• LinkedIn: https://au.linkedin.com/in/scott-irwin

Enjoyed the podcast? Take your trade business to the next level by incorporating AI! Don’t get left behind—explore Tradie Hub at tradiehub.net. Discover game-changing AI solutions designed to boost efficiency and growth for trade businesses worldwide. Check it out today!

👀 Check This Out:
Thinking about adding AI to your trade business? Discover what’s possible with TradieHub.net

📲 Stay Connected:

• Facebook: The Site Shed
• Instagram: @thesiteshed
• LinkedIn: The Site Shed
• Website: thesiteshed.com
• Join a global community of 6000+ trade professionals https://www.facebook.com/groups/TheSiteShed

⭐ Enjoyed This Episode? Leave us a review here!

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In this episode of The Site Shed podcast, host Matt is joined by Keith Mercurio, exploring themes of growth, leadership, and personal development. Keith shares his journey from being a college dropout to becoming a plumber, and eventually transforming into a leadership coach and motivational speaker. He discusses his work with ServiceTitan and his passion for ethical influence, aiming to honor and serve people without resorting to manipulation. Together, Matt and Keith examine how pivotal moments, personal reflections, and the quest for constant improvement shape leaders and businesses alike. They also touch upon the upcoming event in Sydney, Australia, where Keith will be speaking, offering a glimpse into what attendees can expect. Tune in as we navigate the dynamic world of leadership and uncover the keys to unlocking our highest potential.


Watch the video version of this podcast at https://youtu.be/ZQ4tVBkGTyQ


00:00 Disappointed with Surfers Paradise?
08:55 "Journey in Trade Training Leadership"
12:48 "Influential Mentor's Lasting Impact"
19:39 Embracing Ethical Business Paradigm Shift
23:39 Sport Stars' Identity Crisis
31:38 Hypocrisy in Leadership
34:31 "Questioning Growth and Improvement"
38:23 1% Improvement Mindset
46:23 Honored by Vulnerability and Growth
50:03 "When Does Personal Growth Begin?"
58:06 Bridging Personal Growth and Business
01:01:52 Embracing Mistakes as a Leader
01:09:17 Understanding Emotional Triggers
01:13:43 Insecurity and Audience Perception
01:17:01 "Lord of Titans: Sydney 2025"

Resources:

• Website: https://ethicalinfluenceglobal.com/
• FB: https://web.facebook.com/@kmercurio1
• IG: https://www.instagram.com/keith_mercurio
• LinkedIn: https://www.linkedin.com/in/keith-mercurio

Enjoyed the podcast? Take your trade business to the next level by incorporating AI! Don’t get left behind—explore Tradie Hub at tradiehub.net. Discover game-changing AI solutions designed to boost efficiency and growth for trade businesses worldwide. Check it out today!

👀 Check This Out:
Thinking about adding AI to your trade business? Discover what’s possible with TradieHub.net

📲 Stay Connected:

• Facebook: The Site Shed
• Instagram: @thesiteshed
• LinkedIn: The Site Shed
• Website: thesiteshed.com
• Join a global community of 6000+ trade professionals https://www.facebook.com/groups/TheSiteShed

⭐ Enjoyed This Episode? Leave us a review here!

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🚀 From 30M to 100M – The Blueprint for Trade Business Success! 🚀

Want to know how to grow your trade business fast? In this episode, we dive deep into HVAC business success, the home service industry, and the key business scaling strategies that led to incredible growth.

Kathryn Howard shares her inspiring journey from challenges to massive success, the power of leadership in trades, and how to build a culture that attracts top talent. Whether you're in HVAC, plumbing, or any trade, this video is packed with gold!

Watch the video version of this podcast at https://youtu.be/F99W7WSfM1U

Discussion Points:
00:00 Episode Highlight
03:45 "Unique Path to Business Success"
07:26 "Incredible Team's Remarkable Growth"
10:18 Promoting Employee Education Upgrades
15:08 Pathway to Prosperity for All
19:26 Executive Leadership Program at Stanford
21:22 Innovative Business Program Impact
29:08 Scaling Skilled Labor Training
32:39 Installation Efficiency Doubled
35:49 Morning Leadership Tech Talk Session
38:42 Customer Retention and Lifetime Value
41:43 Modern HVAC Challenges & Technician Training
44:10 Technician-Driven Sales Success
48:28 Preparing Company for Strategic Exit

Resources:

• Website: https://linktr.ee/kathrynpollock
• FB: @kathryn.pollock.111
• IG: @kathryn_elizabeth28
• LinkedIn: https://www.linkedin.com/in/kathryn-howard-33260b32b/
• Email: kathrynhoward@leesair.com

Enjoyed the podcast? Take your trade business to the next level by incorporating AI! Don’t get left behind—explore Tradie Hub at tradiehub.net. Discover game-changing AI solutions designed to boost efficiency and growth for trade businesses worldwide. Check it out today!

👀 Check This Out:
Thinking about adding AI to your trade business? Discover what’s possible with TradieHub.net

📲 Stay Connected:

• Facebook: The Site Shed
• Instagram: @thesiteshed
• LinkedIn: The Site Shed
• Website: thesiteshed.com
• Join a global community of 6000+ trade professionals https://www.facebook.com/groups/TheSiteShed

⭐ Enjoyed This Episode? Leave us a review here!

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💰 Are you charging enough in your trade business? If you’re in plumbing, electrical, HVAC, or any other trade, knowing your numbers is the key to success! In this episode, we dive into business finance for trades, pricing for profit, and growing a trade business without the common financial mistakes.

🚀 Special guest Ellen Rohr shares her journey from struggling to thriving, and how understanding key financials transformed her business. Plus, we talk about the Service Titan event in Australia, where top industry experts will share game-changing insights!

#BusinessFinanceForTrades #TradeBusinessSuccess #ServiceTitanAustralia

Watch the video version of this podcast at https://youtu.be/GvJtrOt1Sd4

Discussion Points:

00:00 Episode Highlight

03:38 "Balancing Life and Work Stress"

08:22 Entrepreneurial Journeys in Media & Franchising

12:28 From Zero to Multimillion Success

15:04 Bringing North American Events Overseas

16:50 Simplicity in Ski Instruction Lessons

22:23 Technology Revolutionises Payment Systems

25:16 Share Financial Insights with Team

28:24 Financial Literacy Journey Challenges

32:30 Valuing Essential Trades Work

35:01 Understanding Financial Statements Made Easy

39:08 Optimising Lead Management System

42:39 "Prioritising Efficiency Over Cheapness"

43:20 Streamline Sales Process for Efficiency

46:28 "Improving Sales with Data Insights"

49:53 Simplify Financing Options

Resources:

• Join a transformative experience on the World of Titans- register at https://bit.ly/WorldofTitansAU
• Check out Where Did the Money Go? - download for free at https://ellenrohr.com/
• Get social with Ellen on Instagram and LinkedIn at @ellenrohr
• Stay connected with Ellen at erohr@servicetitan.com

Enjoyed the podcast? Take your trade business to the next level by incorporating AI! Don’t get left behind—explore Tradie Hub at tradiehub.net. Discover game-changing AI solutions designed to boost efficiency and growth for trade businesses worldwide. Check it out today!

👀 Check This Out:
Thinking about adding AI to your trade business? Discover what’s possible with TradieHub.net

📲 Stay Connected:

• Facebook: The Site Shed
• Instagram: @thesiteshed
• LinkedIn: The Site Shed
• Website: thesiteshed.com
• Join a global community of 6000+ trade professionals https://www.facebook.com/groups/TheSiteShed

⭐ Enjoyed This Episode? Leave us a review here!

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Watch the video version of this podcast at https://youtu.be/eK2RrnznzSY

🚀 Want to grow your trade business and sell it for top dollar? Whether you're a plumber, electrician, or HVAC pro, this episode is packed with business growth strategies, trade business efficiency tips, and exit strategy insights to help you scale.

🎟 Exclusive Event Alert! Meet top industry leaders in Sydney on April 3-4 at the World of Titans event. Learn from the best on how to scale and exit your business. More details at TheSiteShed.com!

💬 What’s your biggest challenge in growing your business? Comment below!

Discussion Points:

00:00 Business Growth Strategies Discussion
06:18 "Taking Business Seriously Before Selling"
08:53 Streamlining Business Costs Strategically
12:21 Streamlining Company Forms Process
15:48 Customer Service Efficiency Challenge
16:28 Eliminating Non-Value Added Activities
23:17 Streamlined Inventory with Vendor Management
24:01 Efficient Job Costing Cycle
28:31 Business Growth and Resale Strategy
32:04 Job Shifts After Corporate Changes
33:44 "Strategic Business Exit Planning"
39:24 Incentive-Based Business Planning
40:02 Incentivise with Equity and Clarity

Resources:

• ServiceTitan’s World of Titans Event - https://bit.ly/WorldofTitansAU
• Get the Acquisition Guide for FREE at https://www.howarddeals.com
• Website: https://www.howarddeals.com
• Social: https://www.instagram.com/howarddeals
• Email: thoward@servicetitan.com

Enjoyed the podcast? Take your trade business to the next level by incorporating AI! Don’t get left behind—explore Tradie Hub at tradiehub.net. Discover game-changing AI solutions designed to boost efficiency and growth for trade businesses worldwide. Check it out today!

👀 Check This Out:
Thinking about adding AI to your trade business? Discover what’s possible with TradieHub.net

📲 Stay Connected:

• Facebook: The Site Shed
• Instagram: @thesiteshed
• LinkedIn: The Site Shed
• Website: thesiteshed.com
• Join a global community of 6000+ trade professionals https://www.facebook.com/groups/TheSiteShed

⭐ Enjoyed This Episode? Leave us a review here!

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• Spotify/Apple