Most B2B teams aren’t doing marketing wrong, they’re just doing it like it’s 2014.

You’ve got the blog posts, the newsletters, the case studies, the MQL funnel. But if your campaigns feel busy and your pipeline feels quiet, this episode is your wake-up call.

In this solo episode, I talk about the quiet cost of staying stuck in outdated strategies - and what happens when we finally shift from content that promotes to content that connects.

Because buyers don’t want to be impressed by your marketing. They want to feel seen by your message.

✅ Why the “Old Funnel” is Quietly Costing You Deals

• Your content might be polished - but if it doesn’t resonate emotionally, it’s forgettable.
• Case studies and features used to win attention. Today? They sound like everyone else.
• If your buyers don’t feel something, they won’t remember you.

✅ The Shift from Promotion to Connection

• Content that works today is about the leader, not just the logo.
• What you’ve lived, learned, and are still living through - that’s what builds trust.
• Your experience is your unique fire. Don’t hide it behind over-edited messaging.

✅ Emotional Resonance: The New Differentiator

• Logic makes people think. Emotion makes them act - and remember.
• Human content connects. Over-polished content gets scrolled past.
• Ask yourself: Would someone say, “I feel like I know you” after reading this?

✅ Buyers Are Self-Educated - But They Still Need to Trust You

• Today’s buyers are non-linear, digital-first, and saturated with outreach.
• They're not just looking for what you do - they're assessing how it feels to work with you.
• And yes, they’re lurking. Most won’t like or comment - but they’re watching.

✅ Lurkers Convert When the Content is Right

• Your best leads may never engage publicly - but your content is still shaping their impression of you.
• When your content reflects your real voice, they feel it. And when the time is right, they show up.
• “I feel like I already know you” is the new warm lead.

✅ Three Moves You Can Make Today

1. Do a Voice Inventory Ask: Is your content just more noise? Or does it show how you think, work, and lead?
2. Record Real Reflections, Not Talking Points Start capturing thoughts about what you’re living and learning, even if you never post them.
3. Visibility Without Vanity Don’t chase views. Chase resonance. Consistency builds trust, even with quiet followers.

This episode is a direct message to CEOs, founders, and sales leaders who feel like they’re doing everything right but still not seeing results. It’s not about effort. It’s about alignment. And that alignment starts when you stop promoting - and start connecting.

You're not in a marketing crisis. You're in a resonance reset.

The Revenue Through Reputation Show
Hosted by Brandon Lee
New episodes every Tuesday at 11 AM ET | LinkedIn & YouTube
Empowering CEOs, founders, and sales leaders to build high-impact digital reputations that drive business growth.

Most CEOs and marketing leaders aren’t doing the wrong things, they’re doing outdated things. In this powerful episode, Brandon Lee reflects on a critical shift: from marketing that promotes to content that connects.

This episode goes deep on why traditional tactics no longer resonate, and what kind of storytelling builds trust, opens doors, and drives revenue today.

▪️ Why Great Content Still Falls Flat

Brandon shares how his first podcast, Celebrate the Wins, had great guests, solid production, and all the “right” content strategy moves… yet it didn’t create results. The reason? The content lacked emotional resonance. It was professional but not personal - visible but not memorable.

▪️ The Power of Humanity Content

Forget robotic “thought leadership.” Today’s buyers want to know the person behind the brand. Brandon calls this “humanity content” - storytelling that offers a glimpse into the life, experience, and values of the executive. It’s not about oversharing—it’s about being real.

▪️ Emotional Resonance is the New KPI

People remember how your content made them feel, not the polished jargon you used. Brandon unpacks why stories that connect to shared emotions -like struggle, growth, or even failure- leave a lasting impact and stand out in the noisy digital landscape.

▪️ Executive Storytelling: The 4-Step Framework

Brandon outlines his 4-step framework to help leaders tell emotionally resonant stories:

• Align: Start with shared experience or pain point
• Agitate: Help them feel the tension or frustration
• Assert: Present your insight or turning point
• Invite: Extend a thoughtful next step or CTA

This model creates relatability, urgency, and trust - without coming off as pitchy or self-serving.

▪️ Your Content Needs a Reset, Not More Volume

If your content calendar is full but your sales team is struggling for meetings, the problem isn’t effort - it’s style. The episode encourages leaders to rethink their content from a connection-first perspective.

If you’re feeling the frustration of content that doesn’t convert or campaigns that don’t start conversations, you’re not alone.

This episode is your roadmap to reset-away from performance marketing that under-delivers and toward reputation-led content that actually builds trust.

The Revenue Through Reputation Show
Hosted by Brandon Lee
New episodes every Tuesday at 11 AM ET | LinkedIn & YouTube
Empowering CEOs, founders, and sales leaders to build high-impact digital reputations that drive business growth.

In this episode of Revenue Through Reputation, Brandon Lee dives deep into why most content strategies fail CEOs and founders—and how the simple act of connection is the secret sauce to lasting growth.

Brandon shares his own experience about the challenges of digital content creation and why many executives still prefer live events and face-to-face networking over “content hustle.” But, as he explains, content done right isn’t about promotion or sales—it’s about connection.

This episode explores how the best leaders use content to build trust and emotional resonance, turning strangers into known and trusted peers before a single sales conversation begins. Brandon reframes content creation as an extension of real-world networking, reminding us that the initial goal isn’t to sell—but to be liked and trusted.

He also busts common myths about social media being too promotional or impersonal, showing how blending personal stories and professional insights creates authentic, memorable content that truly sticks.

You’ll learn why the familiar phrases “It’s not what you know, it’s who you know” and “People don’t care what you know until they know that you care” still hold more power than ever—and how CEO-led content can help you build that crucial network.

🔹 Content for Connection, Not Promotion

Leaders must shift their mindset from pushing messages to creating meaningful relationships through content that resonates emotionally.

🔹 Lead With Human Stories

Sharing your lived experiences, challenges, and lessons creates trust and memorable connections—more than just business pitches ever will.

🔹 Consistency Builds Trust

Just like showing up regularly at networking events, showing up consistently online fosters familiarity and credibility.

🔹 Emotional Decisions Drive Business

Buyers make emotional choices first, then justify them logically. Content that triggers emotional resonance wins attention and trust.

🔹 CEO Reputation Opens Doors

When CEOs lead content creation, their reputation accelerates sales, recruiting, and partnership opportunities—because people buy from people they know and trust.

🔹 Be Comfortable with Imperfection

Authenticity doesn’t mean sharing everything or being perfect. It means sharing enough to be relatable and memorable without oversharing or risking your brand.

At its core, reputation isn’t built on the loudest voice or flashiest marketing—it’s built on genuine connections that build trust over time. This episode reminds us all, especially seasoned leaders, that embracing a content strategy rooted in real human connection can accelerate growth, amplify influence, and open doors that cold outreach never will.

If you’re ready to stop shouting into the void and start building meaningful relationships that move the needle, this episode will give you the mindset and motivation to do it.

The Revenue Through Reputation Show
Hosted by Brandon Lee
New episodes every Tuesday at 11 AM ET | LinkedIn & YouTube
Empowering CEOs, founders, and sales leaders to build high-impact digital reputations that drive business growth.