RTR EP10 - Your Marketing Isn’t Failing, it’s Frozen in the Past
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RTR EP10 - Your Marketing Isn’t Failing, it’s Frozen in the Past
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Most CEOs and marketing leaders aren’t doing the wrong things, they’re doing outdated things. In this powerful episode, Brandon Lee reflects on a critical shift: from marketing that promotes to content that connects.
This episode goes deep on why traditional tactics no longer resonate, and what kind of storytelling builds trust, opens doors, and drives revenue today.
▪️ Why Great Content Still Falls Flat
Brandon shares how his first podcast, Celebrate the Wins, had great guests, solid production, and all the “right” content strategy moves… yet it didn’t create results. The reason? The content lacked emotional resonance. It was professional but not personal - visible but not memorable.
“We were doing everything the experts said to do… but we weren’t getting traction. It wasn’t working.”▪️ The Power of Humanity Content
Forget robotic “thought leadership.” Today’s buyers want to know the person behind the brand. Brandon calls this “humanity content” - storytelling that offers a glimpse into the life, experience, and values of the executive. It’s not about oversharing—it’s about being real.
“The picture of me hiking with my daughter - people remember that. They connect with it. That’s what moves the needle.”▪️ Emotional Resonance is the New KPI
People remember how your content made them feel, not the polished jargon you used. Brandon unpacks why stories that connect to shared emotions -like struggle, growth, or even failure- leave a lasting impact and stand out in the noisy digital landscape.
“People want to feel something. If your content doesn’t touch the heart, it’s just noise.”▪️ Executive Storytelling: The 4-Step Framework
Brandon outlines his 4-step framework to help leaders tell emotionally resonant stories:
- Align: Start with shared experience or pain point
- Agitate: Help them feel the tension or frustration
- Assert: Present your insight or turning point
- Invite: Extend a thoughtful next step or CTA
This model creates relatability, urgency, and trust - without coming off as pitchy or self-serving.
▪️ Your Content Needs a Reset, Not More Volume
If your content calendar is full but your sales team is struggling for meetings, the problem isn’t effort - it’s style. The episode encourages leaders to rethink their content from a connection-first perspective.
“It’s not that your content is broken. It’s that it’s frozen - in a past that buyers have moved on from.”If you’re feeling the frustration of content that doesn’t convert or campaigns that don’t start conversations, you’re not alone.
This episode is your roadmap to reset-away from performance marketing that under-delivers and toward reputation-led content that actually builds trust.
The Revenue Through Reputation Show
Hosted by Brandon Lee
New episodes every Tuesday at 11 AM ET | LinkedIn & YouTube
Empowering CEOs, founders, and sales leaders to build high-impact digital reputations that drive business growth.