In this episode of the Profitable Christian Business Podcast, host Doug Greathouse dives deep with Kurt and Kristen Luidhardt, co-founders of Liberty Spenders. They reveal the overlooked $5 trillion market of conservative and Christian consumers—and how conviction-driven marketing can unlock it for your business.

They share:

• The power of authenticity in marketing

• Why trust is the new currency

• How to build an audience that aligns with your values

• Actionable tips for small businesses to reach Liberty Spenders

This isn’t just theory—Kurt and Kristen have decades of experience in political campaigns, fundraising, and faith-driven brand growth. If you’re ready to leverage your values for impact and profit, this episode is a must-listen.

🔑 Key Quotes:

• “Authenticity is key in marketing today.”

• “Trust is the new currency.”

• “The $5 trillion market of Liberty Spenders is your opportunity.”

• “Faith and values build loyal customers.”

📌 Chapters:
00:00 – Meet Kurt & Kristen
11:57 – What is Conviction-Driven Marketing?
23:53 – Building Trust Through Identity
36:09 – The $5 Trillion Liberty Spender Market
47:55 – Strategies for Small Christian Businesses
50:54 – The Future of Authenticity & Relationships

🔗 Connect with Kurt & Kristen:

• Facebook: Liberty Spenders

• Instagram: @libertyspenders

• X (Twitter): @LibertySpenders

• Website: LibertySpenders.com

📘 Resources Mentioned:

• Free eBook – libertyspenders.com/free

In this episode of the Profitable Christian Business Podcast, Doug Greathouse interviews Antione Anderson, a pastor, financial strategist, and coach who believes that faith and business should never be separate. Antione shares his journey from pastoring 2:TEN Church to helping Christian entrepreneurs build legacy-focused wealth through God-led financial strategies—including how to unlock tax-free retirement plans, rethink traditional investments, and align every decision with your Kingdom calling.

This isn’t just about money—it’s about purpose, stewardship, and the power of prayer to bring clarity to your financial decisions.

🔑 What You’ll Learn:

• Why your calling and career should never be separated

• How to shift from a poverty mindset to a prosperity mindset

• Why prayer is essential in financial decision-making

• Practical steps to start building wealth—no matter your income

• How to find overlooked financial strategies that align with faith

• Why life insurance is more than just death insurance

• The power of relationships in financial growth

🎙️ Memorable Quotes:

• “We pray wishes, not godly expectations.”

• “Godly vision is essential for kingdom entrepreneurship.”

• “Life insurance isn’t death insurance—it’s a vehicle for legacy.”

• “My calling doesn’t stay at the church; it goes where I go.”

📌 Chapters:
00:00 – Introduction to Antione Anderson
05:07 – Morning Routines & Spiritual Practices
09:57 – The Importance of Godly Vision
14:58 – Expectation vs. Wishes in Prayer
20:00 – Aligning Career with Calling
25:09 – Building Wealth Beyond Traditional Methods
30:20 – Tax-Free Retirement Strategies
36:35 – Creating Financial Legacy & Generational Impact
41:17 – Financial Stewardship in Today’s Culture
46:00 – Discovering Your Purpose
56:16 – Final Encouragement for Kingdom Entrepreneurs

🔗 Connect with Antione Anderson:

• Facebook: Antione Anderson

• Website: Free Financial Assessment

📘 Resources Mentioned:

• Free 1:1 Financial Strategy Call – No pressure, no pitch—just practical insights to get you started on your path to tax-free retirement and legacy wealth. Book it here: Free Financial Assessment

In this episode of the Profitable Christian Business Podcast, Doug Greathouse sits down with Janine Mix, Christian entrepreneur, real estate investor, and best-selling author of Buy the Damn Coffee. Janine shares her incredible story of going from six figures in debt to becoming a multimillionaire by age 33.

But this isn’t just a rags-to-riches story—it’s a faith-fueled mindset shift about money, worthiness, and building a life you don’t have to escape from.

They explore how guilt, shame, and “money influencers” shape our beliefs, why financial stewardship is about multiplication—not deprivation—and how to pursue wealth with God at the center.

Whether you’re just starting your journey to financial freedom or ready to scale to your next level, Janine delivers real talk, practical strategy, and spiritual clarity.

🔑 What You’ll Learn:

• Why cutting coffee won’t make you rich (and what will)

• How to identify and overcome limiting money beliefs

• The difference between being debt-free and financially free

• Why investing in real estate is a powerful wealth-building tool

• The biblical case for prosperity and generosity

• How to shift from survival mode to overflow

• Why “Buy the Damn Coffee” is about freedom, not indulgence

• “Prosperity begins when you finally believe you’re worthy of wealth—and that God doesn’t want you broke.”

• “Money is just a tool. It’s how you use it that reveals your heart.”

• “You don’t have a debt problem—you have an income problem.”

• “God doesn’t promise wealth, but He gives you every opportunity to prosper.”

📌 Chapters:
00:00 – Janine’s Journey from Debt to Wealth
03:05 – Experiences vs. Materialism
06:20 – Travel, Culture, and Gratitude
09:12 – Coffee Culture and Personal Values
12:35 – Understanding Worthiness and Wealth
15:24 – How Money Influencers Shape Beliefs
18:36 – Poverty vs. Prosperity Mindset
21:33 – Practical Steps to Break Financial Shame
24:25 – Earning vs. Budgeting: Where the Real Change Happens
29:06 – Financial Stewardship and Income Growth
34:48 – Investing and Multiplication
39:39 – The Power of Bold Financial Moves
48:29 – Real Estate, Risk, and Generational Wealth
56:26 – Financial Confidence and Community

🔗 Connect with Janine Mix:

• Instagram: @janinemix

• Facebook: Janine Mix

• Website: janinemix.com/pcb

📘 Resources Mentioned:

• Buy The Damn Coffee (Book)

• Bible Money Secrets by her husband

• Free 5-Step Money Planner: janinemix.com/pcb