The $5 Trillion Market You’re Overlooking: Conviction-Driven Marketing with Kurt & Kristen Luidhardt
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The $5 Trillion Market You’re Overlooking: Conviction-Driven Marketing with Kurt & Kristen Luidhardt
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In this episode of the Profitable Christian Business Podcast, host Doug Greathouse dives deep with Kurt and Kristen Luidhardt, co-founders of Liberty Spenders. They reveal the overlooked $5 trillion market of conservative and Christian consumers—and how conviction-driven marketing can unlock it for your business.
They share:
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The power of authenticity in marketing
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Why trust is the new currency
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How to build an audience that aligns with your values
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Actionable tips for small businesses to reach Liberty Spenders
This isn’t just theory—Kurt and Kristen have decades of experience in political campaigns, fundraising, and faith-driven brand growth. If you’re ready to leverage your values for impact and profit, this episode is a must-listen.
🔑 Key Quotes:
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“Authenticity is key in marketing today.”
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“Trust is the new currency.”
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“The $5 trillion market of Liberty Spenders is your opportunity.”
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“Faith and values build loyal customers.”
📌 Chapters:
00:00 – Meet Kurt & Kristen
11:57 – What is Conviction-Driven Marketing?
23:53 – Building Trust Through Identity
36:09 – The $5 Trillion Liberty Spender Market
47:55 – Strategies for Small Christian Businesses
50:54 – The Future of Authenticity & Relationships
🔗 Connect with Kurt & Kristen:
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Facebook: Liberty Spenders
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Instagram: @libertyspenders
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X (Twitter): @LibertySpenders
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Website: LibertySpenders.com
📘 Resources Mentioned:
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Free eBook – libertyspenders.com/free