Susan Peters, a former litigator turned PR expert, shares her unique journey from law to public relations. She discusses the benefits of PR for lawyers and offers insights into media training and interview preparation. The conversation also explores the impact of AI on the legal industry and PR, as well as effective social media strategies for lawyers.

Key Takeaways:

- How PR helps lawyers build their reputation and attract clients

- The importance of media training

- Susan's transition from a litigator to a PR expert

Episode Timeline:

1:00 Susan's transition from litigator to PR Expert

4:00 The benefits of PR for Lawyers

5:30 How lawyers can raise their profiles through PR

7:15 The dos and don'ts of media appearances

10:40 The impact of AI on law and PR

14:30 Why Google doesn't like AI writing

16:40 The pain of radio disclaimers

17:45 How are lawyers using social media to raise their profiles?

20:20 Tod's favorite legal radio ad

21:20 Susan's Role in Law Firm Media Professionals

23:40 Susan's thought leadership philosophy

This episode’s guest:

• Susan Peters on LinkedIn

• Greybridgepr's website

• Email: Susan@Greybridgepr.com

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